"If you're thinking of creating personas for your business, you need to attend this course. Packed with useful information, to make sure you get personas you can use, instead of pretty documents which are ignored."
Shift away from opinion-based decisions
How to put personas to work for you
Where to fit personas into the product development process
Advocating for personas in your organization
The persona creation process
User research and data collection
How many different personas to define?
Communicating personas for widespread acceptance
Developing a communication strategy
How to utilize personas throughout the development process
Exploration of user needs
Extracting and prioritizing feature lists
Leveraging personas for user story generation
Using personas to drive documentation and support teams
Using personas to guide SEO and content development
Measuring the success of your persona effort
Reuse or retirement?
Examples of personas to deconstruct what works and doesn’t work, and why
"I was editing personas that I had brought with me as the course took place. Good tips and tricks."
Colin Sanders, NHS Education for Scotland
"Kim naturally and expertly presented why, what, how, and how-not-to personas. I now feel confident in assessing and creating personas for my clients."
"Seriously amazing & valuable course. I actually feel like after taking this course I can take what I learned and apply it to my job. This course was extremely valuable and I know I'll be able to make an impact on my company's goals."
"Personas is such a broad & loosely parametered practice but it holds so much potential value. Kim's course was a perfect balance of real-world examples and practice and application through exercises. This is my favorite course so far."
Ariel Wooten, IRS
"My organization has discussed creating personas for our products and services many times. Having sat through today's presentations and participating in every step of the process, I am finally ready to take the initiative to guide my team and develop our own."
"Right mix of lecture & exercises. Exercises helped us learn faster."
Karen Renner, Nestle Purina
"Amazing resource for building and using personas!"
Devon Singh, Honeywell
“一切都很完美,包括t的长度he exercises! Loved the rocks example, that was so creative. This was the best course I've taken so far at the conference! I will go back to my team with the confidence to implement personas and help our start up grow in the right direction."
“对课程非常满意。涵盖了我希望的所有主题 - 从案件到如何衡量成功。”
"I've obtained persona enlightenment."
Chris Metzger, TEKsystems
"Kim ALWAYS kills it. She balances examples, exercises, discussions and tips really well. I love her courses."
Linda C, HMH
"This course was taught in a very accessible manner that made sense to my situation."
"After spending years reading articles and watching videos about how to create personas, and trying and failing to develop useful ones, I finally feel like I can put together an action plan and get started. And I think this time they'll stick!"
Sara Berkes，Shoebox Ltd，渥太华，加拿大
"I loved taking the course online. You get the same value as in the in-person training. It feels so organized and you actually get a written record of everyone's questions and answers by using Zzoom and Slack. It was super useful having Sarah sending articles through the chat while Kim answered the questions."
"This is I think the third course I've taken with Kim and as always she hasn't let me down on being able to deliver great information in a clear concise manner. She's also very good about opening the floor to questions and conversation that allows everyone to feel involved."
"Very useful course! This course talk about the different types of research that you could do, as well as the process to be able to build them correctly, and different alternatives to do it (depending on recourses and needs)."
"Gain much needed clarity on what the Persona tool is and how to use it better."
"The presenter was very knowledgeable and delivered in a very engaging / conversational way. Especially good given the additional challenges of maintaining interest over a days virtual conference."
Greg Nottage, Close Brothers Asset Management, London
Mohammed Alanazi, HUED, Riyadh/Saudi Arabia
“我从尼尔森诺曼得到很多有价值的课程as a mid-level user researcher. I learn many new concepts and affirm what I know already, which is a great confidence booster. The content is engaging, discussing are inspiring, and it makes me level up in my profession."
Beth Devine, Stack Overflow, San Francisco
"This was a great insight into how to build effective personas, but also how to involve teams and stakeholders in the process and encourage buy-in. Great to hear Kim show examples of good and bad personas — I found that really helpful."
金莎莎成是尼尔森诺曼集团的高级用户体验专家。manbetx官方网站手机版Salazar combines her background as a developer and education in Computer Science with her user experience expertise, particularly around complex applications, to bring well-rounded insights to her work.