PersonAs：将用户数据转换为用户居中的设计

"I loved the hands-on nature of today's seminar. Very tangible exercises. I thought Kim was knowledgeable and presented her material well."

Chris Carpenter，CBN

“Kim自然而然地展示了为什么，什么，如何以及如何，如何以及如何 - 不是角色。我现在对评估和创造客户的角色感到有信心。”

Ehow Chen, Ambition Data

"Seriously amazing & valuable course. I actually feel like after taking this course I can take what I learned and apply it to my job. This course was extremely valuable and I know I'll be able to make an impact on my company's goals."

Amanda Sandbeck，Jamf

“Personals是一个如此广泛和松散的参数实践，但它具有如此多的潜在价值。Kim的课程是真实世界的例子和练习和练习的完美平衡。到目前为止，这是我最喜欢的课程。”

Ariel Wooten，IRS

"My organization has discussed creating personas for our products and services many times. Having sat through today's presentations and participating in every step of the process, I am finally ready to take the initiative to guide my team and develop our own."

Nate Casimiro

“我学到了很多在金正日的形象类!她是一个great speaker and gives a perfect balance between showing and doing. Highly recommended!"

Seth Wagerman

“讲座和练习的正确混合。练习帮助我们更快地学习。”

Karen Renner，雀巢Purina

“建立和使用Personas的惊人资源！”

德文辛格，霍尼韦尔

“一切都很完美，包括练习的长度！喜欢岩石的例子，这是如此的创造力。这是我迄今为止在会议上拍摄的最好的课程！我将回复我的团队并有信心来实现人格并帮助我们的开始在正确的方向发展。“

Lexi Neubauer, Mac & Mia

"Very happy with the course. Covered all the topics I was hoping — from making the case to how to measure success."

Anne Richardson，Studionalth

“我已经获得了角色启示。”

James Hsu, Silent Letter Studio

"I''ve learned invaluable info that I can take back and start talking about and planning for."

Chris Metzger，Teksystems

"Kim ALWAYS kills it. She balances examples, exercises, discussions and tips really well. I love her courses."

Ameie Sirois，购物

"Great job! Love the use of emoji characthers."

Linda C, HMH

"Kim was so engaging! I learned so much more than I thought I would."

Wendy Leblanc.

"This course was taught in a very accessible manner that made sense to my situation."

Adam Fields, Follett School Solutions

"Well designed personas make the difference between a good and bad experience. Kim tells her story about personas in such a way you will change your way of working and make personas important along the whole process in your company."

Guillaume Thys，Deloitte Digital

"It was interesting, I learned a lot of things that I can use next week on my current project or on other projects in the future."

Gill Balcaen, Movify

"Puts a process around personas. Nice examples of benefits and how to apply to product pipeline."

Aoife Suelly, Ireland

“金是一个伟大的演示者！她在练习期间有信心和知识渊博，而且在练习期间帮助指导，但不是手握住。她拍了一个抽象的主题，并帮助将其分解为可用的信息。”

Maggie McMahon, Des Moines, IA

“伟大的课程材料 - 我觉得我已经让我更好地了解如何创造和使用角色。以及我团队的一些热情计划！”

Claire Howell, Into University Partnerships

“本课程涵盖了一个人的一切，但设法专注于最重要的用例。”

Johan Steinberg, University Hospital North Norway

"In depth persona understanding and also the challenges faced in persona creation in an organisation were well explained."

Eshani K, Sanach Studios, India

“这门课程真的向我展示了角色的价值以及如何在工作场所和客户内纳入其中。强烈推荐！”

Hazel Ho，用户做了什么

"A well presented course that clearly shows why and how to use personas, and most importantly how to get everyone on board."

Adam Gray, Unidays

"We already use personas in our work, but there were still plenty of tips that I could take away. I would highly recommend the course to anyone in UX!"

劳拉诗状，有点热情

"Great presenter that gave a good insight into how to create and implement personas both with theory and excersises."

Sofie Asplund, Knowledge Cube

"It was amazingly refreshing of my knowledge, so thank you so much. I'm inspired and ready to launch new products not only to my users but also to my company. Some new changes in their opinion about UX and its utility. Thank you for it. P.S. Amazing part about translating personas from UX-team to all team/company."

Valeriya，Alfa-Bank，莫斯科，俄罗斯

"A great kickstarter to something I've been circling around for years but never got to tackle directly."

Ascanio Colonna di Pauano, FCA Italy

"Great course and great presentation. Lot of details to make a print and provide examples. Loved the course excersises that seemed very real."

娃娃，经合组织

"Great for understanding and gaining skills to create personas when you know what personas are, but not sure how to execute. Kim is a top notch instructor!"

Sara Chokr, Itech Media

“Kim解释并呈现出来，落后，创造比我今天预期的人物的科学，我遇到了来自世界各地的非常有趣的人。如果您正在寻找彻底，准确的Personas - Kim是你的女孩！“

曼托，伦敦

“页面带您乘坐令人兴奋的旅游从数据到角色设计。在课程中，您可以感觉到您所在的位置，但您永远不会自行掌握。”

Maaike van den Haak，Vrije Universiteit

“Kim做了一个很好的工作，展示了角色的价值。我的思绪与我的团队的想法爆炸了！”

Matthew Denny，海军航空战

“这是我通过nn / g拍摄的最有趣的课程。金是一个真正的顶级展示者。合作练习很有趣，学习可以每天应用。”

Lisanne Wirth，Folsom，CA

“伟大的教学风格。现实世界的例子您可以联系到。”

Abul Siddique, Salesforce

"This course was awesome! There was a clear process drawn out that I am excited to start using with my company."

Sabrina Alaimo, Toronto

“我发现它不仅刷新了我以前的学习来自Alan Cooper课程，它会冲出很多细节，包括购买。”

Helen Briggs-Killinbech, RBC

“我一直在ux大约10年，并为几个项目创造了角色。即使我知道如何做到这一点，课程也给了我更多的信心和批准的方法来解决！”

Andrea, Google

"Loved hearing a formal persona process to follow. It'll keep us focused as a team."

Andy Patrick, Jan Kelley

"It was helpful to take the course material and apply it with sample scenarios with a team. I gained a lot of interesting insights and perspectives from others that made an exercise that I thought was a no-brainer become more dimensional and thoughtful."

蒂芙尼huynh，vizient

"Kim was a great instructor, especially as personas can be an elusive subject. A good mix of content and exercises to help craft personas to meet business objectives."

Stacey Radcliffe, Belron International

"I loved that Kim was real with us. You could really tell that she has actually done everything she taught us and believes in it."

凡妮莎，趋势科技

"Great techniques for actually creating personas and how to use them effectively."

Kevin O'Hara, Chatham Financial

"Far and away one of the best and most practically useful courses I've done through NN/g. She put a lot of research and work into this and it showed. She did not have to rush, was well organized and struck a perfect balance of lecture, Q&A and group exercise."

Jamie Wolf, Dolby

“帮助我了解整个角色生命周期：如何获得利益相关者买入，如何创建有效的人才，以及如何有效地使用Personas以保持活力。”

Adam Bradley，Ey_seren

"I absolutely loved this course. This course did a fantastic job giving both a high level overview of methods to craft and utilize personas effectively as well as a great interactive session to dig into the details on how to create valuable personas as well as understand and communicate why this is an asset to the UX process."

Becky Sroufe，Trinity Health，Inc。

"This course was great. The hands-on exercises really helped enforce the lessons and the instructor was very knowledgeable."

Karen Goliger，Boca Raton，FL

“我为每一个预算和团队规模的一步方向和解决方案而逐步而是喜欢。”

Gianna Biocca, University of AZ

“金的能量超级吸引力，她带着很多信心领导课程。这些材料是相关和东方的。整体梦幻级和会议！我非常强大，强烈推荐！”

Melissa Hahm, Cisco Systems

"Loved the exercises. They were not overly complicated. I felt that this gave a good foundation for understanding the process of creating a persona. Very engaging — enjoyed the day immensely."

Libbie Forden, University of Newcastle

"Great insights about Personas! Worth taking this course for sure. I will recommend to my friends."

Balakrishnan Sundaram, HCL Technologies, Bangalore, India

“我真的很喜欢这次会议。我养了很多人物，但我仍然觉得我学会了一些新的技能和一些不同的方法来分析研究。”

卡特里娜谜语，异常值，悉尼

“在所有行业的深度和很多很棒的例子中非常孤独。”

Raissa Rosowski, Venus Fashion Inc.

"Kim's class on personas was very helpful. I feel like I learned a lot that I can take back to may organization to use. I also appreciate her presentation style. Very professional."

雷切尔银行，Abercrombie＆Fitch

"I thought I knew enough about personas, I guess there's always more to learn. The course goes beyond the basics and puts personas to work!"

Edgar Ancaldu

“很多关于角色的信息和知识，但以一种似乎似乎的方式呈现了！金在似乎是一个似乎似乎是一个故事而不是课程的方式，这是惊人的。”

Akshalta prabhu.

“最喜欢的课程！非常有吸引力和手。帮助加强原则学习并制作了课堂乐趣！很容易立即申请！谢谢你的美好的一天。”

Leanna Tennant，驾驶者保险

"Really enjoyed the exercise for synthesizing & highlighting qualification data from interviews. Very real exercise to what I deal with in my day-to-day work responsibilities."

Steve Mapes, CNH Industrial

“小型和大型组织的有用信息和实用策略。”

Morgan Romero

“伟大的见解和例子！在Kim的经验和课堂活动中的案例研究之间，很容易看出我们如何将人物应用回家。”

Chalyce麦克唐纳

"Kim was an engaging and knowledgeable instructor. She helped demystify and break down everything about personas — from creation to communicating."

劳伦舱口

"I feel so much more confident about creating and using personas with my team."

瑞秋雀，英特尔

"Awesome session! Added important details to my foundational understanding."

J. Gibson.

“金是伟大的教练 - 非常引人入胜，知识渊博。在这门课程之后，我觉得我可以建立一个真正的角色并从中做出决定。”

麦迪逊Stumhofer.

“如果你认为你知道体育rsonas you need to take this class! There are many tools to help you make personas more convincing. Class does a great job explaining the why and how to get the most value out of your personas."

Grace Buenrostro

"Coming from a quantitative segmentation background, I learned that you don't need always need tons of data to bring your target audience to life. I have never taken an in-person NN/g course but I thought this course worked really well online. Two days, 3.5 hours per day with a 20 minute break was the just the right amount of time. We covered a ton of material without feeling rushed. The break out room exercises were great and seamless."

Tracy Dennis, Intellego Insights, Houston

“在花年后阅读文章和观看视频有关如何创建角色，并尝试和未能培manbetx官网手机登陆养有用的视频，我终于觉得我可以汇集一个行动计划并开始。我认为这次他们会坚持！”

Sara Berkes, SHOEBOX Ltd, Ottawa, Canada

"I loved taking the course online. You get the same value as in the in-person training. It feels so organized and you actually get a written record of everyone's questions and answers by using Zzoom and Slack. It was super useful having Sarah sending articles through the chat while Kim answered the questions."

Laura Riva Palacio, Chihuahua, Mexico

"If you think a persona is a demographic or role; you've got to rethink it. This class helped me understand that the knowledge of a person's aspect (emotions, thoughts, and the why's to what they do) is important when thinking about design."

Lloyd Ocampo，美联储，亚特兰大

"This is I think the third course I've taken with Kim and as always she hasn't let me down on being able to deliver great information in a clear concise manner. She's also very good about opening the floor to questions and conversation that allows everyone to feel involved."

威廉·拉比尔，AOPA，Germantown，MD

“非常有用的课程！这门课程谈论您可以做的不同类型的研究，以及能够正确构建它们的过程，以及不同的替代方案（取决于资源和需求）。”

Serguei Orozco, Amazon, Seattle

"This is the first NNg course/conference I've attended. I was really impressed by the delivery of the content by Kim despite it being online/remote. I went from knowing personas as a vague concept to having some solid ideas on how to develop and apply personas in my job and at my organization."

Chen, Arizona

“这是非常伟大的虚拟会议，伟大的班级，伟大的演讲者和主持人，伟大的队友进行讨论，以及我从这堂课中获得的很多知识。很开心加入这个课程。”

穆罕默德Ihsan M，Pt。Telekomunikasi印度尼西亚，雅加达，印度尼西亚

"The course was packed with invaluable insights in the many facets of Persona Development, Use Cases and Best Practice."

Aubrey Morrell，Kcom，赫尔英国

"It's great for product managers, product owners or designers who do not know how to effectively work with personas."

Monika Sznel, Demant Technology Centre, Warszawa

"The Personas course provided me with great take aways on the creation, application and value, during the day there practical group activities, plenty of opportunities for questions and answers."

Shaun Myles, Influence Catalyst, London, England

"Loved how he used so many examples sprinkled through out the sessions!"

Larisa Rashid, Roche/Genentech, San Francisco

"I knew what personas were, and I thought I knew how to construct them. Thanks to this course, I now know when and why to build them, and how to create ones that are simple, consumable, and memorable."

Amber Asaro, eCW, Ponte Vedra, FL

"Gain much needed clarity on what the Persona tool is and how to use it better."

Jaycluj-Napoca，罗马尼亚

"The presenter was very knowledgeable and delivered in a very engaging / conversational way. Especially good given the additional challenges of maintaining interest over a days virtual conference."

Greg Nottage, Close Brothers Asset Management, London

"Its informative and gives an overview on what do you need to know about personas."

穆罕默德阿拉尼齐，深圳，利雅得/沙特阿拉伯

“我从尼尔森诺曼得到很多有价值的课程as a mid-level user researcher. I learn many new concepts and affirm what I know already, which is a great confidence booster. The content is engaging, discussing are inspiring, and it makes me level up in my profession."

Beth devine，堆栈溢出，旧金山

“这很有探讨如何建立有效的角色，也是如何让团队和利益相关者参与过程中的队伍和利益相关者并鼓励买入。很高兴听到Kim展示了好的和坏的角色的例子 - 我发现真的很有帮助。”

Steve Jackson, Applaud Solutions, Camberley, UK

"Although I've worked on personas a couple of times already, this course filled some gaps that I knew I had but wasn't quite sure how to find the right answers. I feel I can trust the information I received during this course rather than spending endless hours trying to find the right information (and then questioning if it's the right information) online. I would highly recommend taking this course as it's foundational for UX/Product Design work."

Julia Feld, Hotjar, Berlin, Germany

“Personas是我所采取的最令人愉快的课程，这是我的第三次会议。”

Joshua Scott，Booz Allen Hamilton