Techniques and strategies to maximize your impact when you are the sole UX professional on your project or in your organization
Few, if any, resources
Immature UX at the organizational level
As a one-person UX team you must cover your everyday work while also dedicating time to outreach and education of your colleagues, as well as advocating for your users’s needs. We’ve compiled techniques used by successful one-person UX teams. Many of these techniques are not commonly known because the people using them seldom publish their secrets.
As the only person responsible for a big, multi-disciplinary field, you risk becoming the "jack of all trades but master of none" and being spread so thin that you have no deep impact and don't get any management recognition because you only generate superficial design improvements. This course shows how to avoid these pitfalls so that you (a) gain more job satisfaction and (b) produce more value for your employer and (c) grow your team, both in the short term and the long term.
"A very practical course on how to do the UX all by yourself. This gave me a lot of confidence."
Werner Curunda Pixels in Stereo
Communication, outreach, and evangelism
Explaining the value of UX work
UX evangelism for both leadership and grassroots approaches
Communicating ideas clearly to non-UX colleagues
Techniques for managing stakeholder feedback
Advocating to stakeholders for projects that will positively impact users
Communication styles and tactics based on your audience roles, responsibilities and power levels
Making a budgetary case for UX research
Handling too many requests for your time
Short and long-term strategies for growing your group
Delegating small projects to non-UX team members
Creating a flexible UX process
A full-fledged, flexible UX process that encompasses all aspects of the UX cycle regardless of the level of support, time, and help you have available
Both MVP (minimum-viable process) versions of a UX process for when you have no support or time and must do everything on your own, and more involved variants as your levels of support grow
Understanding business needs
Identifying user goals
Methodologies and research techniques you need to use
The course is mainly in lecture format with a few discussions and group exercises to reinforce the learned principles and guidelines.
“太棒了,重申听到与体育和学习ople in the same boat as me — practical help to give structure to my role, how to prove its effectiveness and how I can be more effective myself. Plenty of new ammo to use every day."
Susan Ferguson, Woolley Pall Gyro
"Loved the course and instructor, excellent — I felt quite nervous about attending (as I'm a lone worker!) but felt at ease as soon as Garrett started talking — and I've learned so much, thank you!"
Sian Fording, Academy Wales
“当然是有价值的——它涵盖了许多ideas and techniques to evangelize UX and grow head count. It gave me some ideas on aligned vision, optimizing kick off meetings and growing UX presence that I believe will make a big impact in our organization."
Cristine Cravens, Hobsons
More Participant Comments
"Outstanding breath of fresh air and hope. UX for reality!"
"I really appreciated being given a list of tools and even a website with templates that I can use later. I checked them out briefly (I was learning) and could already see things I can use."
"Great for people just starting out in UX or that are the only person doing UX in their team. You will learn about a variety of tools you can use for every budget and tips on how to use these tools, a lot of practical adivce you will be able to use right away."
Sandra Robotos, Toronto
"Energetic and knowledgable speaker. Just enough detail. Great atmosphere for collaboration + discussion."
Lloyd Carr, OneviewHealthcare
"Attending this course helped me understand how to prioritize UX activities when resources are limited."
Eugen Potlog, Conversion Marketing SRL
"Very potential advice. Great overview of all the tools available to UX designer. And the best is probably all the tips on how to communicate strategically about your work to promote it and make the company UX maturity grow."
"Garrett conducted the full-day session with great energy all the way through. He was very generous with knowledge, sharing and resources, and was not once shy on answering guestions. Good stuff!"
Jade Tan, Vend
Laura Tediosi，Malup S.P.A.，Milano
"Interactive and clear course. I learned how I could better communicate with different colleagues or stakeholders and that I should document more. I'm motivated to work better and more efficient."
Paul Van Den Dool，Epesi
"Established key ideas at beginning and reinforced them throughout the day. The resources and instructions provided are going to give me a huge jumpstart in my organization!"
"Very informative on how to conduct research and how to create a UX philosophy in your company."
"This course provides a comprehensive and thorough overview of the most important UX research techniques for performing in-house usability research and for becoming a UX Jack-of -all-trades in your specific job role. Page, you did a fantastic job in today's session. I also think you did a masterful job in juggling the presentation of information with answering and discussing questions. Well done and thanks!"
Josh Luedicke，Birkman International
"Modern UX professionals can learn how to breathe new life into products with the wealth of information provided."
"Out of all of the topics, this was the one I was looking most forward to since we currently have no UX team and I'm trying to establish one. I feel prepared to go back to my job with these tools to make improvements and change."
"I was very impressed by Garrett's knowledge and delivery. I expect UX presentations to be filled with fluff and marketing spin but today's session was everything but those things!"
"Garrett is a great lecturer. He doesn't hesitate to make time for questions. I felt understood and that my concerns were valid, and also common among other practitioners."
Marsha Chan, NLogic
“整体口语老师。知识渊博的nd easily transforms complicated material in a positive way. Would recommend Garrett to fellow professionals."
Christopher Whittemore, Availity
"This session made the daunting task of being a one man show much more managable and organized. I feel less overwhelmed and more prepared to manage my work when I get back home...both with the toolkit and all the anecdotes shared in conversation. Thanks for allowing such an open environment for sharing ideas."
Ashley, Buffalo, NY
"Helps you understand how to utilize the resources you currently have to best assist and support you and the UX activities in our organization. Garrett is very patient and willing to answer any and all questions and provide applicable advice to class members."
"Garrett is an exceptionally engaging speaker. I would actively seek out courses he instructing in the future because I know he would make the content interesting."
"This course is a shifting point in my career path lots of techniques and the speaker Garrett Goldfield is very professional & Rich with information and experience it's a great honor to be attend in his course. I learned a lot thank you so much."
Ebtihal Abdullah, Saudi Arabia
"Garrett was a great instructor, super friendly and passionate about what he was teaching. He also took a generous amount of time to answer all our questions, during and after the course, which was a kind gesture and truly appreciated."
Daniel González López, Microsoft, Madrid, Spain
"This was hands down the MOST applicable course to my consulting work. So many nuggets of gold!!"
Kristine Howell, Duo Consulting
Floor-Jan van Schaik, Impala Studios
Garrett Goldfieldis a User Experience Specialist at Nielsen Norman Group with 20 years of practical experience. At Nielsen Norman Group, Goldfield has consulted for clients in a broad range of industries, including e-commerce, automotive, health care, financial, media, telecommunications, education, art and non-profits, as well as highly specialized B2B sites.
Page laubheimer.is a Senior User Experience Specialist with Nielsen Norman Group. He helps organizations focus on delivering outstanding user experience in order to achieve their strategic goals. He combines his expertise in website usability with experience managing a team of designers and developers to successfully implement UX best practices across a range of platforms.