Measuring UX and ROI

使用定量研究中的指标来证明价值

Quantitativebenchmarking数字经验为UX从业者提供了许多好处,包括:

  • Track improvements随着时间的推移的经验
  • Determine whether or not design changes arehaving a positive impacton the experience
  • Compareyour experience against your competitors
  • 展示这一点设计价值to stakeholders or clients
  • Estimate how much designcontributes to business goals, like profit and cost savings (ROI calculations)

This seminar walks through each step in the benchmarking process in detail, and includes many real-life examples from a wide variety of industries. You’ll practice applying these concepts to your own product or service. At the end of seminar, you’ll leave with您自己的计划,用于基准测试您的经验并计算其投资回报

“最后,我发现了一些方法直接与业务目标相关,并测量UX。”

Joachim Doll, OECD, Paris, France

该研讨会侧重于UX基准和投资回报率计算的过程和策略;它没有深入涵盖如何进行定量研究或统计分析(有关统计分析,请参阅如何解释UX号:UX的统计信息

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