Attending this course and passing the exam earns1 UX Certification credit, which also counts towards the optionalUX Management Specialty.
Learn more about NN/g'sUX Certification程序。
Managing User Experience Strategy
Design thinking, early UX methods, content strategy, market research, quantitative assessments, process innovation, design patterns, and UX career development
Topics Covered
Topics Covered
- Learn the business relevance of user experience
- How user experience strategy impacts business and why it matters
- Product design strategic methods
- Content strategy
- User experience research methods that have a big impact on strategy and decision making
- 组织模型和用户体验功能
- Product development processes, like agile and waterfall, and how to best fit in
- 审查影响用户体验有效性的组织和职业问题
- Develop a personal plan that is tailored for your particular situation, based on these concepts.
Format
Format
The course is mainly in lecture format with several group exercises to reinforce the learned principles and guidelines.
该课程还包括：
- Real-world case studies from top user experience companies
- Opportunities to ask questions and get answers
UX认证信用
UX认证信用
Participant Comments
Participant Comments
"Instructor was great. Course was interesting and engaging. More tailored to larger organizations. Provides a 'big picture' view of UX."
Akil Annamunthodo，多伦多
“真的很好的课程，它实际上是我的工具来规划我的UX挑战的下一步。无论你的组织如何成熟，在UX，我们都面临相同的障碍和挑战！”
Caralina Bravo，Sodimac
"This course was great at addressing practical, real world situations I've faced when introducing the UX process into my organization."
Chris Lenhart，GES
"Discussion and exercises were particulary helpful to me. I have had several epiphanies! Instructors were highly skilled and credible! The content is complete and concise — no doubt from years of iterations and experience. I'm grateful there is a growing UX community I have tapped into!"
弗吉尼亚大学图书馆梅琳达鲍曼
More Participant Comments
"Provides an end to end toolkit to deliver UX to your organisation."
Joseph Foster, American Express
"Great delivery — very well presented. Talking with others in the course who are grappling with UX strategy implementation challenges was both inspiring and cathartic. Christian Rhorer set up a warm, friendly environment for us to exchange ideas. Also appreciate Rhorer's humorous demystifying of UX jargon, which also drives me NUTS!"
Laura McNamara, Sandia
“演讲者是高度资格的 - 使用了真正的真实世界的例子。我参加的最佳会议。他真的有效，乐于生意，今天是一个有价值的学习课程。绝对推荐为我的整个团队建议这一点。”
Tricia Yarusinski, SunTrust
"Christian was fantastic,from tying strategy to action and the history of UX. He covered it all in a content-rich, action-packed day of actionable strategies I can apply to my practice."
克里斯汀豪威尔，二重奏咨询万博官网manbetx下载
“这对参与者来说是在一个组织中成为战略伙伴的参与者，并在桌子上给出UX的声音或座位。”
Robert Torres, ABS-CBN International
"Very eye-opening, not just for designers. Please invite your colleagues to join you."
Nick Frame, TaylorMade Golf
“本课程提供了一个很好的结构，以考虑如何在业务中定义，开发和实施赢得经验和设计策略。”
Michael Reis, USANA Health
"Very applicable to oneself — relevant examples and exerises, leave with real-world, ready to execute knowledge."
Shaina Antila，Collegis教育
”这门课程帮助了我learn to speak more effectively about how UX design can impact business, content, and organizational strategies."
Jeannie DeLoach, Prolific Interactive, Brooklyn, NY
"If you are a UX Leader, you need to take this course!"
Hugh O'Carroll, Horizon Blue Cross Blue Shield
"Christian is awesome and it's a very useful survey of all the major pieces of UX strategy. The crowd discussion is for me the most interesting part of the engagement. Love to hear success/failure stories."
Hugh Morrow, Vanguard
“神奇的课程有很多交互在the class. The course gave me lots of tools that can be directly implemented to improve my work from next day. Really actionable."
Sakshi Sachdeva, Robert Bosch Powertools, Biel, Switzerland
" Really great opportunity for networking and deepening your knowledge about user experience strategy. The course is well suited for beginners as well as seasoned professionals."
Marcela Morales, Fannie Mae, Washington DC, USA
"High level concepts + solid examples to help round out your understanding of how UX strategy works. You can get a lot of the high-level ideas from other reading, but that's to be expected."
Jerimie Lee Madwire®, Fort Collins, CO
"It provides a good overview of the different elements of UX and UR that feed into creating a good strategy."
Bethan Brown, Office for National Statistics, Cardiff, Wales, United Kingdom
"Great course! Really liked the speaker's enthusiasm and the group breakout sessions. Lots to take in but definitely took away a lot of new strategy ideas and some resources to look back on for future use."
Lauren Stewart, Office for National Statistics, Cardiff, UK
“对如何销售UX对公司的良好见解 - 触及很多积分和主题，但这一切都非常有意义。”
Victoria De Paymeyrol, Blue Infinity
"Tons of insightful information allowed me to think of ideas and ways to improve my team and start to incorporate more UX into my organization."
Bradley Molcada, Veyo
"Wow! What an amazing expert. Christian has been there, done that, and designed the better T-shirt."
"The speakers have a wealth of experience, they were very good presenters. I found the real-world examples very useful."
玛莎布拉姆利，英国委员会
“这正是我需要的。我觉得empowered and excited to return to work and share my new UX strategy for the organization."
Kim Gausepool，弗吉尼亚科技
"I wish every person on my team could have taken this course. It should be required like compliance training!"
Lea Moon，美国银行
"Did a great job at forcing me to step back and think about the difference between customers and users. Because of this, I am able to have empathy for our business leaders. Thus giving me the ability to work effectively with them and sell UX internally."
Emily Schepp, Giant Creative Strategy
"Fantastic course. Christian not only gives an overview of all the elements of UX strategy, but he also gives enough explanation, insight and real life examples of each of them for it all to gel into a full picture. I also enjoyed the level of activities and sharing of experience among the group."
Monika Hazle, Ash Digital
“超级洞察力，重点激光和伟大的学习体验。我强烈推荐这个课程给我的同事。”
Hatem Amin, Hued
"Instructor is knowledgeable, passionate and held audience attention very well."
布拉德Zylstra，安利
"Instructor is knowledgeable, passionate and held audience attention very well."
布拉德Zylstra，安利
"The instructor was very knowledgeable, easy to understand. The course had wealth of information and he made it feel simple and easy to process. The class was engaged and it felt more like a discussion rather than a lecture."
Vladimir Polyak，现代化医学
"I loved the course — I thought it was a deep but wide ranging course on the many different facets of UX strategy, only some of which I was thinking about."
Todd Morrison, Perfect Sense Digital
"Great presenter. Fairly fast paced but entertaining and very knowledgeable."
Craig Pickering, Harris
"The most complete talk about strategy and design. Very focused on design activities and business value. Provided a roadmap for integrating UX into a large organization and even a roadmap to start thinking about the next 5 years of my career. "
Vanessa Colina，美国非洲开发银行
"Excellent credentials, validated by the knowledge level and passion on display."
达伦·胡德,加快贷款
"I really enjoyed the class so much I signed up for another."
Caspar Stuart，Stuart Design LLC
"Christian was entertaining and engaging, telling his story along with the UX story along the way, in a fun and informative delivery!"
John Costa, PWC
“本课程给了我一个框架，以指导数字战略作为客户项目的发展。”
Besie Coulter, Caktus Group
“巨大的，整体，均衡的级别均衡的ux策略！基督徒在与他的班级合作时很棒。”
Christian Mancady, Accenture
"There are so many facets of strategic ux and it can get overwhelming. This course course helped visualize all the concepts as well as provide a structured approach to ux strategy. I now have a solid understanding on where to begin."
Carolos Toval，Medii枫
“让我退后一步并重新思考当前的战略或缺乏在我公司，让我想到了尝试实施的新想法”
J Dinslage
"It was incredibly comprehensive, engaging and useful and delivered really well."
Justine Smith, ResMed
"Christian is a great presenter and has a wealth of knowledge to draw on. Great energy and engagement."
Jodan Cook, the Iconic, Sydney
“基督徒是一个伟大的发言者，交付内容非常愉快。课程涵盖了高水平的业务，流程，设计/ ux和组织策略，但有足够的信息是非常值得的！”
Renan Castro, Xref
"Fantastic overview of design strategy, great jumping point to get deeper."
Dan Moran, Whytwo Counseling
"This course is a great option for people with broad and deep knowledge of their organizations. Focused exercises help you define strategic application of UX research, development and org techniques/changes."
朱迪思斯卡隆
“这一周的亮点。圆润，深度需要。学到了很多。梦幻般的沟通。”
Nathan，Health.com.au.
"I feel like this course really helped me understand how to position user experience within the product development of our company."
Ashley Morgan, Quicken Loans
"This is a good high level overview of many different aspects of UX strategy."
Chris Sholtens, WHEDA
"Great course. had many insight throughout it."
凯文麦格多蒂，vertafore
"Super knowledgable instructor w/lots of practical, relevant experience to share. Less theoretical than many courses I have taken in the past."
Rachel Finch, Intel
"Section on "pure" was very provocative. Would have liked to hear more. Executive preference for quantitative data was key."
Erik Gloor, Fitch Solutions
“曾经有很多信息，但我很高兴在我公司申请这个。我很欣赏它裁定了在行业中已经练习的人。”
Marsha Chan, NLogic
"This is a great course for existing or people who are interested in becoming UX Managers. I wish I had taken this course before becoming one."
Yung Tsai, General Motors Financial
"Great overview of managing UX strategy, with many pointers to dive for deeper information."
Rachel Showalter, Crutchfield Corporation, Charlottesville, VA
"This is a great course to reflect holistically about how you approach UX in your organization. You might have great individual UX contributors but without the right processes or structure, they might not bring many fruits. The course brought me lots of insights about how my cross-functional team works and what we could improve together. The part about UX and Agile was also a big question — I am glad about the way Christian approached the topic, very practically. I feel more empowered to talk to my teammates now."
Cynthia Mayer, Visa, CyberSource, San Francisco
"Really enjoyed this course, especially the breakout rooms which worked well despite being done virtually. Liked the interaction with the speaker and the ability to ask questions and get answers at different parts of the session. Thought the way of mapping of behavorial, attitudinal, qualitative and quantitative research feedback was brilliant!"
Richard Tanner, Atradius, Cardiff, United Kingdom
“基督徒非常了解。他真的”生活“了他正在教学的经验和策略。大量概述许多策略以及它们如何相互影响。”
Erin Lauderman，Ameriprise金融服务，Minneapolis，美国
"Essential course for anyone on the management/ strategy /consulting side of design. Christian's PoV on the subject helps widen perspective on application of design within multiple business areas which have a human touchpoint, apart from just what is traditionally thought to be 'UX'. This course helps designers stay ahead of the curve as businesses continue to evolve & the future of business strategy integrates further with UX/CX/ design strategy."
Shreya Sharma, Boston Consulting Group, Mumbai, India
"I can't wait to use these insights starting on Monday! Exactly what I needed at this point in my leadership career. Thank you!"
Lauren, Atlanta, GA
“我得到了答案是什么策略和待办事项战略，事实证明我已经从清单中做了很多事情。这就像我所知的系统化。此外，我也有对下一个战略的理解乘坐当前团队的步骤。“
Jenia, Corva, Kyiv, Ukraine
"The course content is very well structured and was very aligned with the industry need. You can start applying the same from day after the training."
Bimal, Chicago
“令人难以置信的令人难以置信的课程，我对一些非常常见问题的建立意识有很多关于一个非常常见的问题，包括如何将UCD进程合并到敏捷开发环境中，了解ux策略的不同类型，以及每个类型的策略。基督徒的演示技巧只是如此平滑。“
James Hsu, Silent Letter Design Studio, Los Angeles, CA, USA
"I would tell people to take this course, whether a seasoned UX designer or new to the industry, as it provides a good primer for approaching UX design in different company cultures."
DeAndre Hutton, Visa, Inc., Austin, TX, USA
"Wonderfull conference, I absolutely enjoyed every single minute of Managing User Experience Strategy. I especially appreciate the tip "speak in their language" I would strongly recommend attending this course, Christian is a great teacher, he made this course go super easy and fast and made us all laugh with the "f" word :))"
Mey Nenadic，Telia公司，斯德哥尔摩，瑞典
"A great broad and high level view of the elements that go into formulating a UX strategy. Really interesting on UX process within waterfall and agile."
Przemek M，Schneider电气，维多利亚，加拿大
"Excellent course and teacher! NN/g courses are the gold standard!"
Nicole DeBace, Cisco AppDynamics, Minneapolis, MN
“我真的很喜欢这门课程。我想挑战自己，因为UX管理和战略不是我必须在我作为研究助理的角色举行的东西;我发现它是对我的水平的权利。一个很好的我已经知道的加强东西的平衡（甚至把其中一些人带到了我没有的话），以易消化和有趣的方式引入新概念。“
Tory Flack, Google via Adecco, Chicago, IL - USA
"This course is really good, in-depth and 30,000 ft view of UX processes & strategy. Great information and ready to go implement what I learned today."
H. Patel, Sam's Club
Strategy:每个人都想这样做，但究竟是用户体验战略以及如何在贵公司实施的是什么？如果你今天没有战略性地经营的位置，你将如何让自己或你的团队在未来这样做？
本次会议将解决这些关键问题。
User experience strategy can include many activities, such as design thinking, early user experience methods, content strategy, certain types of user and market research, quantitative assessments, process innovation, design patterns, UX organizational structure, and career development. Using real-world case studies, you will learn how to use these concepts as effective strategies for your company or career.
Dianne Lim.
Oracle