The focus of this course, Journey Mapping to Better Understand Customer Needs, is the actual practice of creating and using research-based journey maps to evaluate UX, better understand customer needs and envision optimized future experiences. It will help you design a holistic and integrated user experience around the users’ needs, no matter whether this experience is split across channels or happens entirely on a single device.
Attending this course and passing the exam earns1 UX认证信用，这也符合可选的UX研究专业.
“Kim is a really awesome teacher! I love her method of breaking things down and having us work towards the finished product."
“I was curious how this session was going to run due to the need for data/background info. Kate did an awesome job engaging, informing, and really teaching us about journey mapping. Excellent session!!!"
“Simply perfect! A mix of human and science. So good information I learned in one class more than in a year of experience. The dynamic way to do it with strong insights is a power way to learn. Sarah is great. Highly recommend it."
“This course is very useful if you need tools to organize your workflow with stakeholders and get buy-in with them for further adoption of UX in their product plan. This class gives you a foundation/rubric. It's fantastic!"
Darren Sorrels，Valorem LLC
“Good practical process for assessing existing customer journey and road mapping a future revise customer journey!"
Raui Bangaroo, Publicis
Haritha Reddy，First Tech Fed Credit Union
Shayla Callis, Farmers Insurance
“Amazing delivery by Gibbons. Interactive, fun and gets you out of thinking that you knew everything about journey mapping. Thanks for reminding me that users come first and we have to validate everything with research. Thanks! P.S. If you're new or experienced, don't hesitate to take this. I promise that you will learn and experience something new."
“I would recommend this course depending on the background/skills/needs of a colleague, because I feel journey mapping is a complex process. I think Sarah was a phenomenal instructor, very engaging for a dense material like this one. I loved that she made an engaging course with activities and tons of examples."
“Sarah made journey mapping real and relevant with the topics she covered and the exercises she led us through."
“Great stuff! I now want to take Sarah's design thinking class."
Nick Hopkins，CDK Global
“Awesome course — for beginners as well as people with experience in journey maps. Lots of practical tips, reminders, inspirations on so many different levels (how to plan, prepare, facilitate, design/summarize)."
“The instructor had great energy and was a joy to learn from. I know I have a lot ahead of me to bring UX to my company, but I am excited to do it!"
Abigail Smith, Dorel Juvenile
“Loved this! Kate did a wonderful job presenting insightful content and driving collaboration in the group work."
“This is my second course I’ve taken with Sarah. The first was originally scheduled to be in person but shifted to online due to Covid concerns. In both cases, Sarah did an excellent job keeping things engaging. I preferred the half-day format much more than a full-day. Great job by the entire team. I learned a lot and got some great ideas about how to put this into practice."