By the end of the course, you’ll understand when journey maps are a useful design tool and how to articulate the merits of this tool to clients or team members owning budget approval. You’ll also learn how to use your finished product to communicate insights, engage cross-department team members and incite change through your findings.
Using hierarchy to lead viewers through the narrative
This is a hands-on, workshop-style course. Using sample data, you will work in small groups to uncover and synthesize insights to create working customer journey maps. You’ll use these artifacts to uncover pain points and design optimized experiences for a specific audience.
“I have never created a journey map before. By holding our hands and providing great information, Sarah has made me feel much more confident."
Haritha Reddy，First Tech Fed Credit Union
Leah Herman, Automotive Advertising Group
“Amazing delivery by Gibbons. Interactive, fun and gets you out of thinking that you knew everything about journey mapping. Thanks for reminding me that users come first and we have to validate everything with research. Thanks! P.S. If you're new or experienced, don't hesitate to take this. I promise that you will learn and experience something new."
V Nuyts, Belgium
“I found the course built my confidence to apply what I have learnt to my day-to-day work."
“I honestly thought that I would get the least from this course, but I learned a tremendous amount. I feel like I can now go forward and journey map with confidence! I especially appreciate how organized the course content is."
Nick Hopkins，CDK Global
“Great hands-on journey mapping experience and I would recommend it to my colleagues."
“I often attend conferences and meet-ups and this course is the best thing that happened to me within the last few years. Excellent presentation by Sarah. Valuable content. For sure after this course, you will be able to perform journey mapping on your own, Thank you, I would mark you higher if I could."
Juris Terauds，Idea Port Riga，Riga，拉脱维亚
Parul Tyagi，惠拉特Packard Enterprise，班加罗尔，印度
“Well educated in subject and enthusiastic in sharing knowledge."
“Thank you Sarah and Alita! I truly appreciate the immediate and practical answers that Sarah was able to provide throughout the course, and as applicable as possible to the topic at hand. I definitely found out what I could improve in my next journey mapping. I'm excited to try out what I learned here to succeed and promote a user-centric thinking in my next job or project."
“伟大的阶级,深入探究客户旅程and combined research, both with well explained theory and practical, workshop style exercises in small groups!"
“Very well designed, every question I had was covered by one of the topics. I particularly appreciated the ready checklists to help turning what we learned into something actionable from day 1. Perfect balance of theory, practice and passionate delivery. In fact, this course reminded of an orchestra, everything falling into place impeccably."
“This is my second course I’ve taken with Sarah. The first was originally scheduled to be in person but shifted to online due to Covid concerns. In both cases, Sarah did an excellent job keeping things engaging. I preferred the half-day format much more than a full-day. Great job by the entire team. I learned a lot and got some great ideas about how to put this into practice."