Ideation is not just for dreaming up the next big disruptive technology. These systematic methods for solving UX challenges are just as useful for everyday design activities, such as redesigning a registration form that suffers from a low conversion rate, improving the homepage for an intranet, or restructuring the functionality of a mission-critical feature in an enterprise application.
“This workshop gave me a lot of confidence to implement ideation techniques with my team. It's very well argumented and decisions that we might take as common sens are explained here as design principles that can really improve our UX Design solutions to a problem in response."
You’ll leave this course with a list of ideation techniques, which will serve as ideation tools to empower you to approach your design challenges systematically and with a fresh perspective. Additionally, you’ll understand how to combine those techniques and make them work for your unique team and project.
Nurturing and encouraging creativity on your team
Strategies to address common group ideation problems
Why user research is critical for ideation
Parallel design methods
How to combine parallel design with other ideation techniques
How to discuss design decisions in a productive way
Warm up games: How to encourage a spirit of playfulness and creativity in a team
Next steps after an ideation session
The basis of the course is a lecture format with many group exercises to reinforce and practice the ideation techniques.
Opportunities to ask questions and get answers about your ideation process
Interactive discussions and exercises to help you practice applying these ideation techniques
NN/g offers two hands-on courses which focus on the ideation phase of the UX design process, but these courses address two different approaches to ideation:
UX设计的有效思想技术，此页面上描述的课程，涵盖了各种方法improving the quality, creativity, and diversity你的用户体验设计想法。课程还涉及how to solve common problems with group ideation.
“As a workshops facilitator and UX Specialist, this class provides a tool box that I can pick and choose what's best for the situation. The instructor was so energized that made me feel like time went by very quickly."
More Participant Comments
“We were pushed outside of our comfort zone and this allowed us to look at things from a new angle. Fantastic! Worth every penny."
“Taking away concrete ideation techniques back to my team at work that we can immediately try! New ideas for things to try and reinforcing some of my own current techniques."
Julie Oliver, Big Fish Games
Jessica Daiger, Brooks Parts
“This is my second course by Aurora. I love her inclusive, down to earth energy. The ways she speaks keeps me engaged and helps me understand the topics more easily."
Tom Verhage, Handshake Concepting
“The agenda and content were exceptionally thorough as comprehensive. Like other NN/g courses, I greatly appreciate a lot of the back and forth between formulaic/step by step methodologies with holistic and philosophical thinking. Kate was terrific at reigning in questions and re-contextualizing them to the topic at hand as well. Excellent dynamics between 'facilitator' and teacher."
“Kate did a very good job managing time. It never felt rushed, which is something that almost always happens in the post-lunch session. Kate is clearly knowledgeable. The exercises were very effective. Plenty of time to work through them."
“My company fortunately has a highly structured design thinking process in place, yet there were many variants of presentation and philosophy in this course that made it beneficial and viable. The exercises were at the proper level and length. The participation of the attendees were engaged. Very good discussion."
“Some really useful, practical ideas for getting the most out of ideation sessions."
“Excellent training. Will really improve the way I work. Thanks Kate."
诺曼Sheady, BT Wholesale
“I'm excited to take back all the ideation techniques learned today to my team. Practicing techniques throughout the day was extremely helpful."
“Loved it. Great balance of lecture, activities and group discussion. Lots of practices that I feel like I an bring back to my group."
Melissa Dunfee, Crowley Maritime
Chris Edwards, Medtronic
“This was such a great class filled with practical ideation techniques presesnted and workshopped in ways that can be implemented in the real world. Great job Kate, well spoken and extremely competent!"
Courtney Miller, PPG
“A lot of techniques to apply on my team, can't wait! I totally recommend this course."
Catalina Vasquez, Mining Tag
“It was really fun and very useful. This is one of the best UX courses I have attended."
“I really enjoyed the depth and breadth of the content. I feel like it was the right balance so that I have tools/resources that I can take back to my team, and it wasn't so detailed that we practiced obscure exercises."
“Great course! Lots of group and individual exercises to implement the techniques!"
Deb Ghosh, Bournemouth, UK
“I really enjoyed the Ideation course and have some great ideas to bring back to help implement better design thinking processes in the company I work for. Big thank you to both of the Kates for their hard work on hosting :)"
“If you are unsure of how to get the ideation process going, both alone or with a team, then this is for you. I definitely recommend it for more beginner-level UX designers, and for designers on a newly established UX team/in a small business. Regardless, you are sure to walk away with at least one new ideation technique to try out!"
“This course provides many ways for you to apply ideation techniques and principles to your UX team. During the course I was able to engage in activities that showed the effectiveness of ideation techniques, which will allow you to foster harmony and positive results for your UX team ideation sessions."