Attending this course and passing the exam earns1 UX Certification credit, which also counts towards the optionalInteraction Design Specialty.
Learn more about NN/g'sUX CertificationProgram.
应用心理学原则来预测和解释您的客户如何思考和行动
The course in an interactive lecture. You will learn to apply and practice new concepts during individual and group exercises. Additionally, we conduct in-class experiments to bring traditional studies to life.
The course also includes:
Attending this course and passing the exam earns1 UX Certification credit, which also counts towards the optionalInteraction Design Specialty.
Learn more about NN/g'sUX CertificationProgram.
“不是来自心理学背景(设计background) it was fascinating to gain a better understanding of the science behind why people make the decisions they do and how I can apply this to my work"
Naomi Finn, Paymentsense
"I have had no formal psychology training but have been designing for over 10 years — this course is awesome to put a formal name to the methods I have been using for all these years — highly recommend it."
Aimee Cruz, Brooklyn
"The human mind and usability course allowed me to connect knowledge from my visual design training to UX and learn the new terminology while also expanding my knowledge of psychology and usability in UX design work."
Sean Clark, AACP
"The instructor framed the psychology concepts that I've known a few years in direct and actionable terms of my users and brand goals."
Jennifer Church, Pitney Bowes, Inc.
More Participant Comments
"Great instructor. Engaging. Funny. Not fatiguing even though it was so info heavy. So good! Thank you!"
Sierra Jahoda, Symantec
如果知道有效的UX设计背后的心理基础对你很重要 - 这门课程是强制性的。我爱它的一切。”
艾略特马多克斯,Yenze集团Atlantla, GA
“伟大的课程,我学到了很多!很多心灵概念/原则,我真的很高兴我们有几分钟朝着我们自己的工作,看看我们希望在我们自己的工作中申请什么。高度推荐这个课程!“
Rachel Hart, Digital Service Georgia
"Alita delivered a ton of valuable content at the right pace. I'd highly recommend taking this course."
Ernest Son, Autotrader
"This was my favorite class, even thought the other classes were all awesome and probably had a bigger impact on my actual day to day."
Josh Mace, SwampFox
"This course is an excellent supplement to any UX professional's skillset."
Chloe Cooke-Warren,InMotion软件
"By connecting cog.psychology and behavior with UX rationale it's great to quantify our UX decisions to be backed by science and case studies. Alita is incredibly well spoken and I feel more confident bringing mental models to predict action. Thank you!"
Stephanie N., AutoGravity
"I recommend this for everyone. I have clients that need to know there is an actual science behind the decisions we present. This course enlightens you to that science."
Dennis Driscoll,(加)Ventures
"I'm really happy I followed this course. There are a lot of scientific proven things which help to convince people to change the strategie of how we do it now. I really like it that a lot of the content get rehearsed throughout the lesson. Maria is a really good speaker! There was a lot of content in the course but we never had to rush to get finished on time."
Lien Desombre, digicreate.be
“我认为这涉及几个话题,我说话lready knew, but its very interesting to discover the psychology / reason behind. It's also a great way to form arguments / reasonings for discussions with clients."
Rebecca, Paperkite, Wellington, New Zealand
"Very interesting and I can see how it ties together with other courses I've taken and how I can use it in my work. Really nice framing at the end about how far we can push tech when people are always behind."
Mary Butler, Webfactor
“我理解你的用户的思想和情感s a huge thing that gets overlooked and I really enjoyed the deep dive into the subject. This course will be extremely helpful for improving my design workflow to incorporate some thoughts around what a user is thinking/feeling."
Bob Burdekin,Allegis Group,巴尔的摩,MD
“Alita是一个迷人的教练。这门课程对我来说非常棒,因为它为我所做的生活提供了背景和推理。现在我更适合在提出利益相关者时备份我的设计。”
Jess Bautista
"Maria gave a good insight and argument I can use on a daily basis."
Geert van Grunderbeek, Kunstmaan, Leuven Belgium
"Being a psychology student can be hard as a UX Designer, this course helped me bridge the gap between my passion for UX and my final years of study at UBC."
Timothy,Red Academy
"Fun learning taught at a good pace. Great speaker using good examples and tests to keep you on your toes."
Abul Siddique, Salesforce
"Like the applied psychology elements. Touched on a wide range of topics from IA to UI in a structured way."
维多利亚·贝斯森,瑞典
"Great course because it gives you a scientific approach to real world problems related to human behaviour."
Ramoloa Buondestio, Gruppa HTML
"Excellent speaker with humor and audience interaction. Our mind is the only real user interface, so this class is very relevant for that."
Harry van Mierloo, Fox - IT
"Wow! This course nailed all the aspects designers need to understand the way our complicated minds work. Presentation was very engaging."
Nicole Maynard, Hyatt
"I really enjoyed Lexie's presentation. She was through, calm, had great presentation skills and displayed all the right information! I can definitely take away 3/4s of material to my colleagues that was presented. Great job."
Stefanie Folliff, Lyondell Bexll
“令人惊叹的会议。了解用户的心理,肯定会帮助我为客户创造更好的产品和设计。”
Tiffany Allen Hampton, Ounce of Prevention Fund
"A great course to help grasp the principals of human covered design and considerations of psychology when designing usable interfaces."
Graham Ayne, Beyond Trust
"This was a amazing deep dive into the psychology of design without being overwhelmed. I feel empowered to be a better designer."
Kimberly Thomas, Booz, Allen Hamilton
“Lexie在演示技巧中如此准备和抛光!她显然知道她的手背上的内容。真的很喜欢实际的例子。她做了一个很棒的工作,将心理学概念与UX联系起来 - 设计有什么和相关性。谢谢Lexie!“
Katie Aloisi, Fannie Mae
"This was a great reinforcement of what I do now. I appreciate the level of detail and the specific examples selected to describe the content. This course makes cognitive psychology useful and powerful when paired up with usability best practices and I would recommend it to anyone looking to validate all of their usability learning in a fun and interactive way."
Taylor Shireman, Southwest Airlines
"An impressively exhaustive overview of UX psychology and a must for any T-shaped designer."
Jeffrey Calhoun, UC Santa Cruz, Santa Cruz, USA
“我不能推荐这个课程 - 不仅是一般但与洛兰格女士。她制作了相当复杂和干燥的材料乐趣,教授现实生活技能。”
迈克尔金,保证局,有限公司
"I really appreciated the many up-to-date real examples. Fast paced, but the pace was great. The day went by quickly, but I feel as though I learned a lot."
Anne Richardson, StudioNorth
"Phenomenal class! Great delivery and content was a great mix of theory with rich real world examples. Delivery was engaging and felt genuine. Loved the class."
Chris Ciesiecski, GE Digital
"Loved the examples and the little excercises. They helped reinforce the course material."
Roderick Huzing, Legal Intelligence, Rotterdam
“我喜欢如何连接到一些真正的理论examples (websites, as well tekst/images/colors). The exercises are great. It's nice to experience sometimes yourself (from user p.o.v.). Raluca did a great job, speaks well, nice tempo and good attention for the class."
Rutger Dragstra, Factor Tachtig
“伟大的概要概述了推动我们领域行为的艰难科学。”
Brett Rowley, Rapid Miner
"This class was a really great one-day deep dive into how we can leverage foundation psychology for building better products."
Brian Helton, CFA Institute
"It's great to get a background on psychological science which can be applied to interaction design."
Felipe Heredia, Bankia, Madrid, Spain
"This was the best course I took all week. All of the examples given I felt like I could actually apply to the websites I work on."
Jenna Calloway, Red Door Interactive
"Awesome, inspiring, brilliant. Wish I had gone for the whole week. Next time I will, no question!"
Gabriel Marley, BuildDirect
"This course was extremely interesting and engaging with fascinating content and professional delivery. I enjoyed the poll experiments/demonstrations, the ability to chat live to interact with exercises and the real life examples used throughout the course."
Cara Briscoe,环境和水部,阿德莱德,澳大利亚
“对用户的心理学和动机进行迷人审查和他们的决定。我强烈推荐!”
Lenka Keston, UX Designer, Appfolio, Inc.
“这是我迄今为止拍摄的最有趣和适用的课程。非常好,呈现,组织和结构。几乎一切都是我的新知识。谢谢!”
Kari Christie, Arizona State University
"Thank you! I love the way you established yourself as a true UX leader with your experiences in the beginning and then went on to use your own research stories to illuminate concepts as the day proceeded."
Nik Bresnick, Capital One, SF
"This is a great course for someone to start to understand how psychology affects the way users perceive your interface. I came out of the course with a practical list of guidelines."
Giovanna Coridoni, The Dow Chemical Co.
"Great insight into the human mind and helpful tips for improving my designs. Thanks!"
Scott Benson, Benson IDX
"Great perspective and look into how people think and perceive features/content on a site."
Cindi Brinson, Vulcom
“很明显,Raluca非常了解,提供了一种广泛的详细信息,让您吸收。”
Kyle, Expedia
"Great way to understand how user perceive, understand and react to design or object around you. Basic entry guide to human psychology in design. Enjoy the overall session with great instructor and moderator."
Mohd Wardi Iswali, HP Inc, Singapore
"Alita is a phenomenal instructor — she made a lecture heavy course enjoyable and engaging. I actually switched courses so that I could have her as an instructor again."
Camille Carlton
“真正的课程,我真的很喜欢这种方法,而且信息的分享方式。很多真实的例子,使它超级易于理解的概念,以及简短的做法有助于理解我们的项目的最佳实践。内容涵盖了许多主题但是以容易理解和遵循的方式构建。“
Estebuan angulo,Tinypulse,HCMC,越南
"I truly did benefit from this course because the topic is not technical, but very important and essential in understanding how the human mind and usability need to be linked together."
伊丽莎白陈,Concordia大学,蒙特拉尔,魁北克,加拿大
"The samples presented during the class opened a whole world of understanding on how we process/interpret information on a daily basis. Would definitely recommend!!"
Aimee Cruz, Brooklyn
"This course was very interesting from the start - to see and understand how psychology should be applied to UX and how individual characteristics and experiences affect perception of a particular design or process. For me, this course further solidified the importance of usability testing and the use of personas to help guide the design process."
Alexander Fredette, Salem, NH, USA
"I've been to 20 UX conferences in the last 5 years... This has been my #1 from all. Fascinating stuff."
Steve Scasamora, Sophos
"Although I often give my own talk on UX and cognitive psychology, and I am very knowledgeable about perception, memory and the attributes, I still learned so much but I can see not only at my own workplace but in my teaching practice as well."
德文哈罗德,崛起互动
"Great content delving into the psychology of usability. Content is timeless and will be useful for many years to come."
Aunroo P. Kalle, Elastic Care
“我enjoyed this course and found the subject interesting and helpful."
Elise St. Clair, Zillow
“加勒特是一个很有魅力的,经验丰富的老师d presenter which makes for interesting information. I'm sure he's taught this class countless times but it felt fresh and like it was being taught for the first time. Great variety of case studies in particular!"
Felicity Quadri, Compare the Market
"Another really engaging class that explained, elaborated on and put a name to psychological concepts that I kind of knew and used but it just took it to the next level."
Helen Whittaker, Bank West
"More understanding how the good design must be created and I can evaluate the digital product in my company more detailed."
Widhia,PT Telekom印度尼西亚,万隆印尼斯萨
"This is an interesting course. There are many practical concepts and help me to understand better what people have in their heads. Definitely enjoyed the course."
Soh Shi Qui, Housing and Development Board, Singapore
"Great course! Helps you understand why people do what they do."
Lavish Lalwani, Norbit Software
"Absolute must-learn, surprising facts that can fit any product or websites UX game were covered. Instructor delivered the content in an engaging, articulate way. Highly recommend."
Ayca Ipakcan, Yoghurt Digital
"This felt like vital context for all other UX topics. Really enjoyed, our instructor was exceptionally professional and competent!"
Clint Nieman, Legacy Foundry
"Understanding how people think and make decisions challenges me, as a designer of experiences, to both anticipate and support the people we serve. Hoa does an excellent job of outlining the relevant principles, from computer science, cognitive psychology, human factors and HCI to apply in your day-to-day work."
Robert Strouse, Columbus, OH
"I am very passionate about this topic, and I loved this course. Thank you!"
Ramon Gilabert
“真的很喜欢这门课程,很好的高品质发言者和有趣的内容。我会推荐这个!改变你的工作方式。”
Maaike Bruggeling, CGI, Rotterdam Netherlands
"Good reminder we are not the user. The information density of this course is just right, covering principles illustrated by examples that will convince even the most stubborn manager. Cheers!"
Gustav Moorhouse
"A great course, enjoyable and informative.
我一直在使用一些所涵盖的原则,课程教会了我有真正的证据,并有证明我的做法。谢谢!”
James Delaney, Sitekit
"It is really enlightening to find out why users react in certain ways and it will make it a lot easier to communicate usability issues to stakeholders and suggest solutions."
Hanna, Spreadshirt, Leipzig Germany
“非常有趣的汉斯和揭示well. New info was delivered to us in a very organized way, after the conference some user actions having a more accurate explanation. Super documented!"
Toader Antonia, Steelcase, Romania
"Lots of useful information about how users think and why they would mistakes, and best way to try to avoid them."
Klaudia Kovacs, Bossa studios
"What a great, informative and super applicable course!"
米卡Pritchard-Berman,Google
"This was very informative for me as primarily a graphic designer in my organization. This more in-depth psychological UX information will be a great and unexpected take away for my team."
Brian Franklin, Brushlight Studios
“很多内容来吸化,但一切都很有趣。”
Cathering Girard, Absdunet
“非常有趣的会议。我学会了很多信息,我很兴奋地与我的团队分享。我希望我团队的所有成员可以拿到这门课程。”
Daniel Olson, Thompson Reuters
"Alita rocked. Simple. Accessible. Fun. Learned more than I expected. Had a great time!"
Fiona Clinton, Virgin Pulse
"Good class for people who are curious about how to understand the people they are designing to or working with — also themselves! The cheat sheet is helpful to keep in mind these aspects while solving user problems and framing the reasoning."
Judie, SAP
"For anyone who is involved in design, product or any other related discipline, this is an extremely informative, fun, and sure-to-be-useful course."
Matt Marino, Sovos
"This was my favorite session I attended! not only was the content interesting, I feel like I will actually use it in my day-to-day work. Alita is an awesome speaker and kept us engaged throughout."
Andy Gospordarski, Duncan Aviation
"Perfect balanced class with a lot of findings in real studies. I felt comfortable with Alita as a speaker. Kind, funny and great speaker."
Lisa Magaquian, MercadoLibre
"I like that this helps give me the vocabulary to make my arguments to the importance of UX. I feel like I have a sound, educated foundation to speak from."
Nicole Brennan, ICF
"Alita was great and I was able to walk away with some really actionable plans for my team."
Torrey Utme, LaFarge Holeim
"This course gave me the knowledge and insight into how people think. With this knowledge, I can continue to build empathy for my users, and can better anticipate what they will do and why. Fantastic course about the instersection of phychology, human behavior and UX."
Kaitlyn Malson, Gordon Food Service
"This was awesome! Very engaging, informative and importantly fun!"
Cole Anderson, Northrop Grumman
"This was a really fun and informative course! Alita is engaging and has an interesting way of covering the information. Thanks!"
Jaimie Beazer, O.H. Partners
"Tons of great insights. I look forward to bringing them back to the real world."
Jason Bay, CMFG
"Very comprehensive, but only as much as it needs to be. All worthwhile and useful."
Jordan Seegmiller Domo
"Thoughtful insights that made sense. I feel like I know a fair amount of these concepts, but Alita put them into context in a way to share with colleagues."
Murphy O'Rourke, SPR Consulting
"This class was my favorite of the conference. Alita somehow makes listening and participating a breeze and a joy. I enjoyed the entire day in this course and feel I'll be able to apply every principle in my job and future careers in UX/Design."
Marissa Sinai, Protiviti
"Solid basic you can apply to the work you do right away!"
Cathlee Hagan, Quicken Loans
"Alita gave great examples and stories to support the material. I thoroughly enjoyed the class."
Aaron Johnson, Brevity
"The course is very complete. It covers every aspect of the user behavior with a lot of real examples and research."
Mariana, iFood
“只是适当的信息量到活动比率。我学到了很多,但没有过载。我一直都是订婚了。爱情爱所有的用例。”
Sabaah Moffedi
"This is a great course. I've had some exposure to this in the past, but this is a fantastic refresher of the material, a great validation of my perceptions and plenty of new material, supplemented with lots of real world examples."
Brian Carroll, GSFCS
“从该领域的专家们参加人类思维真是太棒了。”
Heather Brown, Becu
"It is a fun and insightful course and yet not too overwhelming. It makes me think better when designing my work."
Leong Wai Yee, Ministry of Manpower, Singapore
"It gives you itchy feet, and the desire to do something — get on and sort stuff out."
Simon Phillips, Standard Life
"Raluca was an excellent speaker, and she managed to cover a lot of material effectively, in just one day. Raluca used activities like polls and bingo to reinforce our learning, which was a great way to keep everyone engaged, and being sent into a 'breakout room' during group activities and breaks meant we still got to network and socialise, despite the conference being delivered remotely. I feel much more confident now in my understanding of many of the topics the course addressed."
英国国际贸易部Sophie Keren
"Great class for all designers and my favourite class and instructor so far! It is a good class in terms of understanding who we are designing for and why people behave or interact the way they do with user interfaces. Raluca made the virtual class fun and it made me retain the concepts by heart."
Stephanie O. Chan, Hong Kong
"Our brain is really an amazing thing! Shout out to Raluca for making this subject even more interesting with her experience and exercises! Loved the experience ! :)"
Inês Avelar Silca, Lisbon, Portugal
"Hats off to Raluca for THE perfect course: relevant content, clear structure, perfect pace, with activities that helped review concepts in a fun engaging way."
Elisa Ferroni, Bristol UK
"Best lecture I have ever attended, and I feel it will be the most useful one in my career going forward! All humans should attend this :) It did give me a very long reading list though, and I've read dozens of behavioural economics and cognitive psychology books already!"
Sophia Exintaris, Boston Consulting Group (BCG)
"All content was credible and delivered with authority. The use of examples throughout was the main reason I found this to be better than most training sessions."
Fred Constable, DIT, UK
"I loved the amount of content that was covered in this course! It was really well delivered at a comfortable speed using comprehensible terms. This course was really well put together and I would highly recommend it! Thanks Maria!!"
Dean Campbell, Catalyst Advertising Inc., Toronto, Canada
“玛丽亚在解释认知心理学的原则以及它们对我们的每一天生活和网站应用程序的原则进行了令人敬畏的工作。她的演示风格很棒:吸引,善良和专业。我喜欢材料的可视化和所用的不同介质与内容进行搞。肯定会推荐这门课程!“
Daniela von Kameke,Textron航空
"Excellent insight to how design drives user actions. I learned techniques I can start applying immediately to my work."
Jason N., Data Basis, Albuquerque/USA
"Great course that sums up HCI, human factors, and cognitive psychology as they relate to design. Come prepared with multiple pens and a snack, because it's a lot. But I would highly recommend this course."
Alex, DOD, Virginia, United States
"A great review of key topics related to psychology in HCI."
Lauren Guldan, Verizon, NYC
"I’ve had Maria as an instructor in a live conference before and she is always so good. She did not disappoint this time. Thanks for sharing the knowledge!"
Tia, Web.com, St. Augustine, FL, USA
"Maria made it so easy to follow and understand the material even though I was virtually taking the course with a 12 hour time difference. Before I knew it, it was already 5 AM!"
Sabrina Pardus, Bank of New York Mellon, Singapore
"Great course which covers a wide range of topics and principles of the human mind with some superb real world of examples of these been applied in apps and software. Speaker's delivery was very clear and precise so it was easy to keep track and keep engaged!"
Nick Hoyle,Undigroup,Southport
"I actually preferred the remote format. The speaker and the person running the technology did a FABULOUS job with the breakout rooms. It all ran very efficiently. Very impressed!"
Karen E.
"If you're at all interested in understanding the psychological underpinnings of how and why people think the way they do (and you SHOULD be interested!), then this course will give you a wealth of information to help you become a better researcher, designer and all-round empathetic human being. I would highly recommend it to anyone, regardless of their role or industry."
Nigel Moyes, Tundra Interactive, Melbourne, Australia
"Great and educational course and instructor!"
David Bilbo, Acworth
"From the beginning, you can see that this is a high quality course, with a lot of important information, guidelines, and real life examples!"
Marina Bošnjak, VNTRS Consulting AB, Stockholm
"Great insight into how our minds work: loved the interaction and real-world examples."
Sarah Lyle, Northrop Grumman, Battle Creek
"As a researcher, it's critical that I am able to understand not only what a user does but why. This class helped me understand some of the "whys" at a deeper, more scientific level, I will be using what I learned to not only conduct better research but to guide and direct design efforts."
Erica Isaacs, Nemera, Chicago
"I would highly recommend this course for anyone who has contact with designing solutions. Alita was able to highlight the most crucial human mind ways you NEED to know when delivering projects. Practical examples of presented content will help you understand how we, as humans, think and act. If you haven't been to Human Mind and usability course yet - do it :)"
Marta Wójcik, GetResponse, Gdansk, Poland
"This course was excellent. The content was very engaging and Alita used excellent examples to help participants understand each principle."
LeeAnn Wilcox, ARUP Laboratories, Salt Lake City, UT USA
"Yes, I would recommend it. Valuable information applicable in real situations and presented in a way that is understandable and memorable."
Danielle Sessa, Medicines for Malaria Venture, Geneva, Switzerland
"I learnt a lot about the theory behind designs decisions which will help me when communicating to clients and getting buy in to the UX process."
Charlotte Tracey, Fathom, Belfast
"I would tell them that it is a very interesting and insightful course. If your a UX/UI designer, web designer, graphic designer or a front-end developer, you can benefit from this course because it really helps you understand how users and customers minds work and how the human mind was constructed to view, retain, and engage with certain information and imagery and how that impacts how we create and interpret websites and applications."
Justyn Webb,一般,纳什维尔,美国
"The course was very well organized. It covered a variety of topics: some familiar ones in the first half to refresh my memory of topics I've come across over the years (e.g. Gestalt Principles), and then some unfamiliar more advanced ones in the end. It was nice to have those interactive polls and quizzes to keep us engaged. In the end, our instructor use a single analogy to tie together many of the concepts, which was a very elegant way to summarize the presentation."
Vincent Lo, Vancouver, Canada
"The course was very well structured, with concepts explained in a story telling method that made them easy to absorb. Key points were further explored through interactive exercises and mini quizzes to reinforce learning."
Rohit Shukla, Black Pepper Limited, Leamington Spa; United Kingdom
"As a designer with no psychology background, this course does a deep dive into how to apply principles to everyday design and improve the usability of the products. This course gives a great understanding of how people think nad explains the limitations of human brain which people often forget when designing things."
Vamsi Batchu, Truist Bank, Atlanta, USA
"I would highly recommend it because it helped me get a better vocabulary for some design decisions I inherently knew but didn't know how to explain."
Eric Lim, Orange, CA, USA
"I liked having the principles reinforced with examples and that I was reminded of the psychology principles behind a lot of the observations and behaviors we experience on a daily basis as UX practitioners."
Hannah Coley, INCATech, Colorado Spring, USA
"There were so many actionable take aways from this class. The way it was presented and the way the slide deck was organized explained the concepts and then showed them in use in the real world."
Rebecca Jankowski,Sechencecap,USA
"Although it was virtual I thoroughly enjoyed it."
Rooha Sulehri, The National Archives, London
行为受到无意识的思想的强烈影响,但通常比你预期的更能预测。了解人类认知的基础将有助于解释和预测用户行为。
If you’re involved in interface design and don’t have formal training in psychology or human factors, your work will benefit from understanding the theory that determines which designs work best.
We draw examples from websites and web-based applications, but these principles also apply to software and hardware.
Chinmay Panchal
DIRECTV