The Human Mind and Usability

Apply psychology principles to predict and explain how your customers think and act

Behavior is strongly influenced by unconscious thought, but it is often more predictable than you might expect. Understanding the foundations of human cognition will help explain and anticipate user behavior.

如果您参与界面设计并没有正式培训心理学或人为因素,您的工作将受益于理解确定哪些设计最佳的理论。

We draw examples from websites and web-based applications, but these principles also apply to software and hardware.

“Loved it! I now have pointers to learn about theories/principles to answer the "why can't the user get it?" Or, "why does the user like this?" question."

Chinmay Panchal.
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