Apply psychology principles to predict and explain how your customers think and act
Behavior is strongly influenced by unconscious thought, but it is often more predictable than you might expect. Understanding the foundations of human cognition will help explain and anticipate user behavior.
We draw examples from websites and web-based applications, but these principles also apply to software and hardware.
“Loved it! I now have pointers to learn about theories/principles to answer the "why can't the user get it?" Or, "why does the user like this?" question."
Chinmay Panchal. 直接电视
Go beyond usability guidelines to understanding their underlying reasoning
Multiple sensory inputs for communicating information
Memory and knowledge
Short-term and long-term memory, information retention
How users select what links to click on
人们form schemas and scripts of concepts and activities
人们's tendencies to choose the path of least resistance (minimize interaction costs)
“The instructor framed the psychology concepts that I've known a few years in direct and actionable terms of my users and brand goals."
Jennifer Church, Pitney Bowes, Inc.
Sierra Jahoda, Symantec
If knowing the psychological basis behind effective UX design is important to you — this course is mandatory. I love everything about it."
“Great class, I learned so much! Lots of psych concepts/principles and I was really glad we had a few minutes toward the end to go back thorugh on our own to see what we'd like to apply in our own work. Highly recommend this class!"
“Alita is such a captivating instructor. This course was great for me because it provided context and reasoning behind what I do for a living. Now I am better suited to back up my designs when presenting to stakeholders."
“Amazing session. Understanding the psychology of the users will surely help me create better products and designs for my customers."
“Lexie is so poised and polished in her presentation skills! She obviously knows the content like the back of her hand. Really loved the practical examples. She did an awesome job tying the psychology concepts back to UX — what and the relevance for design. Thanks Lexie!"
“I liked how the theory is connected to some real examples (websites, as well tekst/images/colors). The exercises are great. It's nice to experience sometimes yourself (from user p.o.v.). Raluca did a great job, speaks well, nice tempo and good attention for the class."
Rutger Dragstra, Factor Tachtig
“Fantastic overview of the hard science that drives the behavior in our field."
“Alita is a phenomenal instructor — she made a lecture heavy course enjoyable and engaging. I actually switched courses so that I could have her as an instructor again."
“Awesome course, I really liked the approach and the way information was shared. A lot of real examples, make it super easy to understand the concepts, and also the short practices helped to comprehend best practices for our projects. The content covered many topics but was structured in a way easy to understand and follow."
“This class was my favorite of the conference. Alita somehow makes listening and participating a breeze and a joy. I enjoyed the entire day in this course and feel I'll be able to apply every principle in my job and future careers in UX/Design."
“Just the right amount of information to activity ratio. I learned a lot but wasn't overloaded. I was engaged the whole time. Love love love all the use cases."
“This is a great course. I've had some exposure to this in the past, but this is a fantastic refresher of the material, a great validation of my perceptions and plenty of new material, supplemented with lots of real world examples."
“It was really awesome to take a course on human mind from an expert in the field."
“It is a fun and insightful course and yet not too overwhelming. It makes me think better when designing my work."
“I loved the amount of content that was covered in this course! It was really well delivered at a comfortable speed using comprehensible terms. This course was really well put together and I would highly recommend it! Thanks Maria!!"
“Maria does an awesome job in explaining principles of cognitive psychology and how they apply to our every day life and website applications. Her presentation style is amazing: engaging, kind, and professional. I loved the visualization of the material and the different mediums used to engage with the content. Definitely would recommend this course!"
“Great insight into how our minds work: loved the interaction and real-world examples."
“As a researcher, it's critical that I am able to understand not only what a user does but why. This class helped me understand some of the "whys" at a deeper, more scientific level, I will be using what I learned to not only conduct better research but to guide and direct design efforts."
Rohit Shukla, Black Pepper Limited, Leamington Spa; United Kingdom
“As a designer with no psychology background, this course does a deep dive into how to apply principles to everyday design and improve the usability of the products. This course gives a great understanding of how people think nad explains the limitations of human brain which people often forget when designing things."