生成与设计思维的大想法

发掘用户痛点以驱动突破性的设计概念

Are you solving the right problem? A great solution to the wrong problem is useless. Despite our best efforts, we make assumptions about user needs. To design useful, transformational products we must understand the perspectives of the people whose experience we are shaping.

了解如何通过同理心识别疼痛点,而且是情景映射。将这些疼痛点与现有的见解和研究连接,以定义一个可操作的问题声明 - 一个需要声明 - 专注于可交付的目标。

利用需要创建的报表生成new, compelling design concepts. Converge and prioritize your designs to yield higher quality solutions, leaving with specific action items for your team to pursue.

“This is a really entertaining and high quality crash course. Everybody should follow this. High information density, but worth it."

Tom
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