Attending this course and passing the exam earns1 UX Certification credit, which also counts towards the optionalUX研究专业.
Learn more about NN/g'sUX CertificationProgram.
发现：建立正确的东西
Learn how to conduct successful discovery phases in your UX design process, to ensure you build the best thing possible.
Learning Objectives
Learning Objectives
In this course, you’ll learn how to:
- 计划和设置发现
- Perform key activities during a discovery phase project
- 采用策略来定义和框架问题
- Align your team around a common goal
最佳ics Covered
最佳ics Covered
- What discovery is, and what it is not
- 为什么发现在解决和跳跃到发展之前很重要
- Defining the problem and the design challenge
- Identifying and reframing poor problem statements
- Getting to the real problem and root causes using the 5 Whys
- Writing problem statements that define the problem, and not the solution
- Identifying desirable outcomes and what success means
- Constructing a change statement
- Planning and running effective discoveries
- 需要参与谁：角色和责任
- Setting a goal for the discovery
- Planning a realistic schedule and timeboxing activities
- 对齐团队的策略
- 识别在发现期间需要揭示的未知数
- 分析和综合作为团队
- 可能影响发现的常见偏见
- 确认偏见
- 锚定偏见
- Overview of common research activities to understand the problem space
- Desk research
- 利益攸关方访谈
- Field studies
- User interviews
- Diary studies
- 使用映射技术来促进学习和解决问题
- 用户旅程地图
- 服务蓝图
- Experience maps
- Ecosystem maps
- Process maps
- 包裹发现阶段
- 提出发现发现
- Creating effectiveHow-Might-Wequestions to frame the design challenge
- Evaluating and presenting potential ideas that solve the problem
- 计算潜在解决方案的ROI
- Producing hypotheses for testing in the next stage
- Understanding when to move forward and when not to
- Documenting the discovery
- Reflecting on what was learned
Format
Format
This course is an interactive lecture with workshops. Through in-depth exercises, you will learn to apply and practice the introduced concepts and techniques.
该课程还包括：
- Discovery phase case studies
- Hands-on exercises with feedback from the instructor
- 在组织中开展发现阶段活动的资源
- Opportunities to ask questions and get answers
UX认证信用
UX认证信用
Participant Comments
Participant Comments
"This course introduced the discovery phrase, and the theory and tools that go into it, really well! I was worried that I would already know a lot of the content initially but in the end I realised that there was lots of gaps in my knowledge that I needed filling. Thank you Maria, Therese and the other nn/group support for making it a really interesting course."
内森木，激情数字
"'If you need to understand the tools and processes to put Discovery phases into action and convince your manager or stakeholders that it's a great idea then this course gives you ALL the information you'll ever need."
Richard Child, Sky
"As someone who has been a part of numerous discoveries, this course opened my eyes to many strategies and best practices that I was not aware of. There was a good balance of listening and doing, and I feel that I'm armed with many techniques that I will use regularly moving forward."
达米安Kuehn，温哥华
"Yes definitely! I'm always told that we are doing discovery at work, but there is NEVER a consistent structure to it, and we just go off and research without a clear goal. Loved seeing a more structured approach to such a messy phase of the project, lots to try out with my team :) Loved the sprinkle of many mini exercises too! Definitely helps cement what was being taught."
更多参与者评论
“发现对我来说是一个全新的事情，我今天学到了很多东西。”
Ingrid Pigueron，自由职业者，巴黎，法国
“发现是良好的设计。作为一个内容策略师，我以前做过的发现，但是这个课程给了我新的工具，提示和要考虑的事情。我迫不及待地等待在工作中使用它并添加更严格到我们的内容设计组织。“
Sarah Mohs，Intuit，Minneapolis，Mn
“玛丽亚非常了解，课程结构非常适合我的需求：教学，个人和团队活动以及现实生活中的混合。它让我了解如何构建我未来的发现会话和最重要的？做/不做，以使他们工作。我肯定能够在日常工作时申请这些学习。谢谢！“
Constantina, Musgrave, Dublin
“玛丽亚使课程很容易突出，突出了发现的发现，不应该包含案例研究，以说明不同的领域。玛丽亚回答我们的各种问题非常有用，以便我们可以将知识与我们自己的情况相关联。谢谢你非常。“
英国Erika街
“非常宝贵的知识。这里的一切都没有对我有用，改善我的工作方式。”
Ian Merry, esure Insurance, Surrey, UK
"The course was incredible. Despite having made discoveries in practice, I learned a lot in the course and cleared up my doubts."
Roberta de Medeiros Fernandes, SERPRO, Recife
“即使您有大量的发现经验，这将帮助您在一个良好的测量和可销售的套餐中框架。看看别人是如何工作的，与其他学生的互动非常有用，这总是很好。”
Martin Kerr, Scottish Enterprise, Glasgow, Scotland
"A very insightful course about the discovery process, especially if you're just starting out in this field or if your company just started doing them. Anybody working on a product needs to better understand their industry and users. Maria delivered the material superbly and answered all the questions we had. Would highly recommend it!"
Primoz Kos，Cleanshelf，Ljubljana，斯洛文尼亚
"If you want to solve the root problem rather than designing for the symptoms, then this class is for you. This class is all about solving the right problem."
弗吉尼亚大学Elyse Girard，夏洛茨维尔，美国
"I have a fair amount of experience in participating in Discovery work (though I'm Content Strategist and not a UX Researcher) and still learned a good bit from this course. The presenter was excellent, I really enjoyed my breakout session team and the online logistics were seamless. Well done!"
苏珊·纳斯 - 约翰逊，地区银行，伯明翰，美国。
"Great course for getting a good overview of what goes into doing a discovery, with excellent breakout sessions where you get to tackle a problem together in a group."
Annika Madejska, Nitor, Finland
“真的很喜欢本课程的组织和合并的活动。玛丽亚是一个优秀的老师，并且在每个阶段提供的进一步读数，参考资料和资源很好地介绍了这些材料。我是新的，所以我获得了很多新知识。非常感谢！课程Super Superl Super Superly和Rachel在如此完全定时的同步与Maria一起工作，所有相关的链接，轮询爆炸都以PIN点精度添加。辉煌的团队合作。“
Lani Raukawa Field, Signify Ltd, Wellington, Aotearoa, New Zealand
"Very nice overview of the process itself and great online experience — I was expecting some technical difficulties and faced none. Thanks!"
Monika, Vinted, Vilnius, Lithuania
“我非常感谢与玛丽亚罗塞亚一起乘坐这门课程。玛丽亚是一个辉煌的演示者;她只是恰到好处的速度，在正确的深度，确保永远不要急于赶紧，并确保每个人都在移动之前清楚地了解内容上。”
Christopher Butler, Accenture
"I feel this course was really well done and will be immediately applicable to my work. I appreciated the opportunities to ask questions and get useful answers very quickly."
Bryan Jayne, WebMD Health Services
“我不仅仅是如何运行发现，而且如何说服利益相关者至关重要。教练很棒，并非常回答我们的问题！”
Tan Sei Yee，新加坡政府科技局
“让你意识到它是如何理解和定义问题陈述的重要性和不同的方式到达它。”
德国戈霍斯
“关于如何开始项目的伟大初步，以识别和揭示您不知道的，并将利益相关者对齐您希望实现的目标。”
Lynne Venart, US Holocaust Memorial Museum
“这门课程用很多战术策略填补了框架问题，并缩放了发现过程，而不是将球滚动与基于关于正确解决方案是关于正确解决方案的假设建立的业务要求，而不是偏见。作为一个独奏的人，我也了解到，发现阶段在集体努力中更有效，而不是孤立。“
Constanza Schmidt, GoPro, San Mateo, California
“这一课程值得了解发现的INS和出局，以及如何与利益相关者，用户的研究和交付结合在一起。”
Tia Escobar，UXC，Web.com组，杰克逊维尔，FL
“这门课程填写一些差距在我的知识bout the Discovery phase, and offered concrete tools I can use moving forward. It was well-paced and covered about as much information as i could absorb in a day. Maria and Kim managed the online format incredibly well, further cementing my preference over in-person conferences."
Turi Henderson-Palmer, Zone, London, UK
"I can see how I will start to tackle problems with a more open-minded approach, rather than getting lost in solutions and details too quickly."
Jamie, Idean, London
“任何正在新项目的设计师/研究员都应该采取这一课程。”
黎明，奥兰多Houghton Mifflin Harcourt
"Maria was outstanding. Despite the virtual setting, she still found a way to create a personal connection with the attendees while simultaneously teaching and sharing her expertise. I have immediate action items I can take back to work tomorrow."
Basil Frye, Authentic, Richmond, VA, US
“这门课程是在学习如何成为更好的问题求解器时伸展大脑的好方法。”
艾莉森Luetschwager，威斯康星州三角洲牙科，史蒂文斯点，Wi
“这门课程真的很好。我过去的人参加了人，我发现我没有想念我想的那个人方面。例如，小组练习变得非常好，我遇到了新人和我觉得是团队的一部分。总体而言，团体练习与讲座组成部分之间存在非常良好的平衡。“
Sara Bergquist, Government of Yukon, Whitehorse, Yukon, Canada
“我永远不知道真正的发现阶段是多么有价值，直到我拿到这门课程。这应该是所有UX和商业专业人士的要求。”
"If you have run discovery studies, if you are interested in them in any way, shape, or form, take this course! It is a great resource in navigating different aspects of discoveries and showing the value of the investment it takes to run them. This was an extremely thorough and helpful course overall!"
Irem Alatas, Argo AI
"If you're fresh to UX or a barrel-aged alum, Maria delivers a top-notch course on Discovery for anyone in the UX world."
Robert Dudley，BeyityTrust
“我从教师的先前工作经验中喜欢这些例子。我也发现了不同类型的地图的图片有助于巩固你使用地图的时间和方式。”
Mary Cook, University of Virginia, Information Technology Services, Charlottesville, USA
"This course provided a systematic approach to running a discovery exercise. The instructor was knowledgeable, pleasant, and an engaging speaker and the course was well run with a good mix of presentation and interaction."
克里斯托弗凯恩斯，福克斯，纽约
“这感觉就像一个非常有价值的课程，比你的UX职业更早。我觉得我现在已经建立了一个坚强的基础，以节省未来的时间，并从一开始就关注正确的问题。谢谢玛丽亚！”
Allie，AWS，西雅图，美国
“这是非常互动的，这很难通过当前的虚拟状态实现。发言者和主持人都有一个精彩的工作，促进了会议，我能够更高了解前期研究过程，我可以采取这些技能/洞察返回我的团队。“
“这是一个很好的课程。它改变了我对框架的发现，关于活动的信息，按时间表和文物的信息。我下次开始一个UX项目时感到更加自信！”
Hernani Alves, Talkdesk, Portugal
"It is a good course to take if you're on the Research side of UX learning, which I am and I found it beneficial. What I liked about the course is the importance of doing a discovery early on in the project to uncover your findings and report it along with an How Might We statements."
Trinise Lustre，美联储银行亚特兰大银行，亚特兰大
"Recommended for everyone. It targets the importance of the discovery phase, problem framing, mapping to improve the chances of business implementing product/services successfully."
Georges Klopotowski，Escient，墨尔本，澳大利亚
“我从课程中受益，因为教师充满了经验和知识，并且明确地提供了重要观点。我会向其他人推荐这一点，因为这是在日常工作之外的更多机会，并考虑如何提高我的目前工作过程。”
Jiyeong Lee, Fincite GmbH, Frankfurt, Germany
"Maria is an amazing instructor, the course is very well structured, informative, enjoyable and fun!"
穆罕默德阿拉尼齐，深圳，利雅得/沙特阿拉伯
“我想告诉人们做大量的笔记,ready to go over various topics, to be fully engaged. This course requires a good amount of attention! I feel as though I really benefited from going over how to do a discovery stage as well as going over how to "sell" the phase as something that's useful. Too many people jump right into the building phase, but after taking this course, I have a better understanding of how to prove the importance of the discovery phase."
Ghezal, Global Affairs Canada
“我发现了案例研究，并给出了直接适用于我作为用户研究人员在我公司定义发现阶段的用户的角色;集团工作和课程的组合使我有机会在应用的环境中弹出新的学习，这是适合巩固学习。“
Elle Gover, Detroit Labs
“那些想要制作一个真正重要的产品的人的必备课程。您将学习如何框架问题，研究它并提出需要解决的用户问题，而不是一个要构建的功能。”
Rafael Bacchetti，Samsung，圣保罗，巴西
“我学会了如何在我们进入解决理念之前雇用，竞争，并判断我的团队和利益相关者在解决之前拥抱发现。”
Derik Schneider, Nutrien Ag Solutions, Albany
"I would definitely refer anyone to this course; new and old to the UX research process. This course provided me with a lot of resources and information I could use to take back to my team and organization to provide better products to our clients."
Chris Calderon, Appddiction Studio, San Antonio
"Maria is a brilliant instructor. She delivered the content at the right pace and took a generous amount of time
to answer our questions and review our group activities, even after the course was finished. She was also open for feedback about the course, which is such a humble gesture."
丹尼尔GonzálezLópez，微软，马德里，西班牙
“优秀的课程通过所有重要的阶段来实现成功的发现。玛丽亚非常知识渊博，并以巨大的节奏交付。我彻底享受了它，学到了一些新技术，不能等到我的下一个新技术。”
Janice Hannaway，JAH培训与咨询，苏格兰
"If you want to focus on UX research this course a good start."
Coleen Morris，Booz Allen Hamilton，USA
"It's a great roadmap for discovery on any type of project and is relatable for any project as well-really brings to
light the value of the process, some wonderful tools and just how much great conversation can happen as a team and within the company that would benefit each aspect."
香农墙,融合医疗人员,奥马哈
“案例研究非常有用，玛丽亚提供了一个舒适的环境（它觉得这样）学生对提出各种问题的充满信心。”
Roshine Bagha, The Stars group, Wakefield, UK
"Awesome course that gives you a lot of knowledge and information along with many examples on how you can use and implement your learnings. Maria is amazing!"
Simina Megyes, Syneto, Timisoara, Romania
"Maria, Kate, and N/N Group put together a great course on Discovery. They provided insightful information with real world examples, and were outstanding in answering the array of questions the group thew at them. Impressed with how well this was run. I would highly recommend."
Patrick Diaz, Genentech, South San Francisco
"Very well structured content, group work and over all detail and experience. Thank you very much Maria, Kate and the NN Group team for an awesome online course. I know this is the first time for the online format and it can be quite hard to have the same experience as the conference. But being an attendee of a previous conference, I can say this format achieved the same level of excellence. On the other hand, the practice of UX is gaining momentum in Latin America and in countries such as Peru. The online format enables more practicioners to learn from you guys and continue to build the practice in the region. Once again, thank you very much, will continue to enjoy your courses in the following weeks."
Alejandro Nadal，Seek，Lima，Peru
"This course helped me understand how to make discoveries less messy by having defined planning and strategy. I think the frameworks shown will be very important to achieve a structured methodology."
Cristina Relvas，Feedzai，里斯本
“我肯定会停止解决方案，并会感谢这个伟大的课程。课程的步伐也很棒，喜欢它，并肯定会再次接受。”
Yolany Alcantara, Laureate Education Inc., Honduras
"This course really helped by giving concrete processes and strategies to perform Discover phase, as well as compelling arguments to make advocating for the value of the time spent on Discovery."
Hayley Staten, Cerner, Kansas City, USA
"This course was fantastic - I learned a lot through the group work, even over Zoom."
马特，XPO，芝加哥，美国
"This course is crucial for anyone whose mission is to create better user experiences (i.e. everyone!)."
Rachael Moses，Abercrombie＆Fitch，哥伦布，俄亥俄州，美国
"Take it! I like that this course covered the entire discovery phase, from start to end. I walked away with strategies that I can incorporate in my work immediately and came away with concepts to share with teammates and stakeholders who are involved in our research processes. Not only were the topics a mixture of good refreshers and new approaches, but they were shared in an applicable manner."
"It is a great course which cover all the important aspects and importance of incorporating Discoveries in the project model to learn the real problem the users are having, rather than simply building solution based out of assumptions and not facts."
Divine Lakshmi，Austin，TX，USA
"Great course! Learned a lot and enjoyed the team sessions. The material given is going to be really beneficial to bring back to my team."
Nicole Kina, Ford Motor Company, Dearborn MI, USA
"This course is a great way to get an understanding of the skeleton of discoveries. Although no two discoveries are the same, the course gives you a better understanding of the options available to you, to uncover important insights about users, while framing the project for the ideation phase."
Oreoluwa Oduwole, Home Office, London, UK
“对于有良好理论知识的发现但是进行了良好理论知识的人，但进行了最低的实践经验，这门课程绝对是惊人的。由于缺乏足够的经验而担心失败，从多年来妨碍了我，从达到决策者开始发起对话并说服他们进行发现。这门课程给了我不仅仅是说服他们的急需信心，而且还帮助他们在真正的精神和正确的方式与团队（包括利益相关者）进行。感谢玛丽亚。“
Praveen Bandaru, Cognizant, Edinburgh, Scotland, UK
UX设计项目的发现阶段是定义要解决的问题的专用时间，了解用户需求，并在任何设计或开发之前了解任何技术和业务限制。
Discoveries set design projects off right, ensuring teams solve the right problem. Yet many organizations don’t implement them, leading to the risk of solving the wrong problem (in which case it doesn’t matter how great your design is because an interface to the wrong features will fail). Alternatively, discoveries are often rushed (with little user research performed), lack direction, or are simply used as a validation exercise to support existing technology choices, as opposed to uncovering new insight into the problem space and users’ needs.
Rikke Joergensen
Autodesk, San Francisco