“我have led and participated in discoveries for all manner of website projects — redesigns, campaigns, migrations — and I found this course immensely helpful. The framework and tools are robust and intuitive. I can't wait to take a more rigorous approach to discoveries."
Rikke Joergensen Autodesk，旧金山
In this course, you’ll learn how to:
Plan and set-up a discovery
Align your team around a common goal
What discovery is, and what it is not
Why discoveries are important before solutionizing and jumping straight to development
Defining the problem and the design challenge
Identifying and reframing poor problem statements
Getting to the real problem and root causes using the 5 Whys
Writing problem statements that define the problem, and not the solution
Constructing a change statement
Planning and running effective discoveries
Who needs to be involved: roles and responsibilities
Setting a goal for the discovery
Planning a realistic schedule and timeboxing activities
Strategies for aligning the team
Analysis and synthesis as a team
Common biases that can affect discovery
Using mapping techniques to facilitate learning and problem solving
Presenting discovery findings
Creating effectiveHow-Might-Wequestions to frame the design challenge
Calculating the ROI of potential solutions
Producing hypotheses for testing in the next stage
Documenting the discovery
Reflecting on what was learned
The course also includes:
Resources for carrying out discovery phase activities in your organization
"This course introduced the discovery phrase, and the theory and tools that go into it, really well! I was worried that I would already know a lot of the content initially but in the end I realised that there was lots of gaps in my knowledge that I needed filling. Thank you Maria, Therese and the other nn/group support for making it a really interesting course."
"Yes definitely! I'm always told that we are doing discovery at work, but there is NEVER a consistent structure to it, and we just go off and research without a clear goal. Loved seeing a more structured approach to such a messy phase of the project, lots to try out with my team :) Loved the sprinkle of many mini exercises too! Definitely helps cement what was being taught."
“我feel this course was really well done and will be immediately applicable to my work. I appreciated the opportunities to ask questions and get useful answers very quickly."
Bryan Jayne, WebMD Health Services
Tan Sei Yee，新加坡政府科技局
"This course filled my back pockets with a lot of tactical strategies to frame problems, and scale the discovery process upon, as opposed to rolling the ball with business requirements that are built based on assumptions about what the right solution is, oftentimes with full of biases. As a solo-person-team, I've also learned that the discovery phase will be much more effective in a collective effort, and not in isolation."
Constanza Schmidt, GoPro, San Mateo, California
"This course is worth taking to know the ins and outs of discoveries, and how everything comes together with stakeholders, user research and delivery."
“我can see how I will start to tackle problems with a more open-minded approach, rather than getting lost in solutions and details too quickly."
Jamie, Idean, London
"Any designer/researcher who is working on a new project should take this class."
"Maria was outstanding. Despite the virtual setting, she still found a way to create a personal connection with the attendees while simultaneously teaching and sharing her expertise. I have immediate action items I can take back to work tomorrow."
"This course is a great way to stretch your brain while learning how to become a better problem solver."
Sara Bergquist, Government of Yukon, Whitehorse, Yukon, Canada
“我never know how valuable a true discovery phase is until I took this course. This should be a requirement for all UX and business professionals."
“我f you have run discovery studies, if you are interested in them in any way, shape, or form, take this course! It is a great resource in navigating different aspects of discoveries and showing the value of the investment it takes to run them. This was an extremely thorough and helpful course overall!"
IREM ALATAS，ARGO AI
“我f you're fresh to UX or a barrel-aged alum, Maria delivers a top-notch course on Discovery for anyone in the UX world."
Robert Dudley, BeyondTrust
“我loved the examples from the instructor's prior work experience. I also found the pictures of the different types of maps helpful in solidifying when and how you use the maps."
"This is a great course. It changed my view on discovery with a framework, information on activities, on schedule and on artifacts. I feel more confident next time I start a UX project!"
“我t is a good course to take if you're on the Research side of UX learning, which I am and I found it beneficial. What I liked about the course is the importance of doing a discovery early on in the project to uncover your findings and report it along with an How Might We statements."
Georges Klopotowski, Escient, Melbourne, Australia
“我benefited from the course since the instructor was full of experience and knowledge and clearly delivered important points. I would recommend this to other people since it's a great chance to learn more outside of daily work and to think about how I can improve my current work process."
Jiyeong Lee, Fincite GmbH, Frankfurt, Germany
Mohammed Alanazi, HUED, Riyadh/Saudi Arabia
“我would tell people to take lots of notes, to be ready to go over various topics, to be fully engaged. This course requires a good amount of attention! I feel as though I really benefited from going over how to do a discovery stage as well as going over how to "sell" the phase as something that's useful. Too many people jump right into the building phase, but after taking this course, I have a better understanding of how to prove the importance of the discovery phase."
Ghezal, Global Affairs Canada
“我found the case studies and given examples directly applicable to my role as a user researcher working to define a discovery phase at my company; the mix of group work and lessons gave me an opportunity to flex new learnings in an applied setting, which was perfect for cementing learnings."
Elle Gover, Detroit Labs
"Essential course for those who want to make a product that really matters. You'll learn how to frame your problem, research it and come up with user issues that need to be addressed, not a pack of features to be built."
Rafael Bacchetti, Samsung, São Paulo, Brazil
“我learned how to employ, run, and, convice my team and stakeholders to embrace discovery before we move into solutioning ideas."
Derik Schneider，Nutrien AG Solutions，奥尔巴尼
“我would definitely refer anyone to this course; new and old to the UX research process. This course provided me with a lot of resources and information I could use to take back to my team and organization to provide better products to our clients."
Chris Calderon，Appddiction Studio，San Antonio
"Maria is a brilliant instructor. She delivered the content at the right pace and took a generous amount of time to answer our questions and review our group activities, even after the course was finished. She was also open for feedback about the course, which is such a humble gesture."
Daniel González López, Microsoft, Madrid, Spain
"Excellent course taking us through all the important steps for a successful discovery. Maria is very knowledgable, and delivered at great pace. I thoroughly enjoyed it, learned some new techniques and can’t wait until my next one."
Janice Hannaway, JAH Training & Consultancy, Scotland
Coleen Morris, Booz Allen Hamilton, USA
“这是一种在任何类型的项目上发现的伟大路线图，并且对任何项目都可靠，但真的可以带来 light the value of the process, some wonderful tools and just how much great conversation can happen as a team and within the company that would benefit each aspect."
Roshine Bagha, The Stars group, Wakefield, UK
"Awesome course that gives you a lot of knowledge and information along with many examples on how you can use and implement your learnings. Maria is amazing!"
"Maria, Kate, and N/N Group put together a great course on Discovery. They provided insightful information with real world examples, and were outstanding in answering the array of questions the group thew at them. Impressed with how well this was run. I would highly recommend."
“我t is a great course which cover all the important aspects and importance of incorporating Discoveries in the project model to learn the real problem the users are having, rather than simply building solution based out of assumptions and not facts."
Divine Lakshmi, Austin, TX, USA
Nicole Kina, Ford Motor Company, Dearborn MI, USA
"This course is a great way to get an understanding of the skeleton of discoveries. Although no two discoveries are the same, the course gives you a better understanding of the options available to you, to uncover important insights about users, while framing the project for the ideation phase."
Oreoluwa Oduwole, Home Office, London, UK
“这课程建立正确的东西是UX字段中的那些宝贵的指南。 By attending this training, you will learn how to focus on the right problems and ask the right questions. 为您的下一次发现，此学习将成为您的成功指南。“
“我would highly recommend it!"
Jessica Robertson, Innosphere Systems Development Group, Breslau
“我would high recommend this course to anyone as I think discoveries is key within the design process!"
"An absolute must for all digital teams! During the course you are guided through the entire discovery phase and equipped with the right toolset and knowledge to carry through into your own practice. I am going to be leading on my first discovery project and I feel confident to get started in the new year thanks to this course!"
Samuel Bergström, tretton37, Lund, Sweden
“我t's always a difficult challenge to not only deliver good discovery artefacts but to know and articulate what they are and why the business needs them. This course really helps clarify this."
Sean McSharry, UX Sanctuary, London, UK
"The class was awesome! Even though I have been through the discovery stage before but this makes me realise some of the things that I have been doing wrongly. The activities were great too! :D"
"As someone who is new to UX and hasn't had any experience in being a part of a discovery process, I now have a good understanding of what it entails and what some of the best practices are. This well-thought-out framework has alleviated much of the uncertainty and anxiety I felt around putting these concepts into practice."
“作为一个设计师,这门课帮助我学习方法to avoid getting trapped into designing poorly thought out solutions that don't address real problems."
Gio Ledda, Ledda Studio, Cochrane
“我will recommend this course to anyone who has never done a discovery session with their teams or even done a poor man's budget discovery phase (like myself). This course has come at a great time for me in terms of my work situation and as a result I now have much clarity on how I might run a discovery session at work- what to ask or even push back with confidence because I have all the great material, templates and examples to back me up. Anna was great with answering questions. The example case studies and example workbooks are worth their weight in gold. So thanks!"
安娜·克莱伊用户体验专家与Nielsen Norman Group。manbetx官方网站手机版Prior to joining NN/g, Anna worked for more than 10 years in user experience architecture and digital strategy. She conducted complex user research, service, and experience design for healthcare, agriculture, finance, tourism, retail, and engineering clients.
Maria Rosala用户体验专家与Nielsen Norman Group。manbetx官方网站手机版她计划并对NN / G进行独立研究，并引导UX培训课程。她在各种研究方法中的力量使玛丽亚能够获得深入的洞察力和指导客户，因为它们改善了产品和服务的UX。