NielsenAttending this course and passing the exam earns1 UX认证信用, which also counts towards the optionalUX Management Specialty.
了解有关NN / G的更多信息UX Certification程序。
Design Tradeoffs and UX Decision Frameworks
Apply rational decision-making methods to quickly resolve common design challenges
Topics Covered
Topics Covered
- Design decision-making styles
- Complexity theory and decision-making, and how to best apply it to UX work
- Recognizing simple vs. complex design problems
- 决策框架为用户体验问题
- UX决策的阶段
- 识别问题类型
- Gathering information
- Analyzing constraints and goals
- Comparing possible outcomes
- 逻辑比较设计方案的逐步过程
- Design alternatives matrix
- 阐明、衡量和比较设计效益
- 用户交互成本计算
- Satisficing vs. maximizing
- UX决策的阶段
- Common UX design tradeoffs: Resolving design details effectively
- Consistency and how it applies in specific situations
- 短期转换与长期可信度
- Balancing visual appeal and usability
- 将逻辑融入微观决策
- 使用大图片目标来得出低级解决方案
- Knowing when it’s ok to violate guidelines and best practices
- Avoiding inefficient, low-impact debates
- Big design problems
- Adapting decision frameworks to UX contexts
- Timing: Using different design techniques for best effect
- Collaborative decision-making
- Managing group decision making
- Applying decision-making frameworks to specific UX design challenges
- Selecting high-level design directions
- Comparing specific design alternatives
- Prioritizing essential vs. optional design features
- 平衡长期和短期目标
UX认证信用
UX认证信用
参与者评论
参与者评论
“Learning about the different frameworks for making decisions will definitely help in my role as a Product Owner, where I am often presented with challenges where tradeoffs often need to be considered. This course has given me the tools to make informed choices which I hope to employ when discussing requirements with my stakeholders!"
Richard Tanner, Atradius, Cardiff
“”设计权衡“是种植未来行动种子的课程之一，而不是试图给出所有答案。就像它应该的方式一样。”
Mikael Lindberg，Tri Optima
“One of the best, most well-researched and balanced between breadth and depth in subject material of all NN/g classes. I've taken "the missing link" in my education in terms of new and critical learning. Although a bit more academic in material, she added enough case studies, experience and created a presentation that was engaging so it was still very interesting and never got dry."
Jamie Wolf, Dolby
“这门课程是关于你应该思考和看待问题的方式，以便在你的工作和问题上达到最佳解决方案，你正在尝试解决。方法比给出不规模的具体解决方案更有价值符合您的需求。“
Desislava Genova, TrueLayer, London, UK
More Participant Comments
“This course translates core business principles into a design setting. Essential for those with UX brains trying to talk to those with business brains."
Neil, Severn Trent, UK
“I consider this course to be super helpful in my work activities. I'm faced with similar design decisions on a daily basis and now I feel like I have the knowledge to evaluate the situation and to ask the right questions that would help me make an educated choice."
Bozhidar Stambolov, Paysafe, Sofia, Bulgaria
“This is a great course to get a broad idea of identifying and assessing problems and making appropriate decisions for each use-case. It provides you with the tools you need to implement this from day one. The course is very well structured, and the instructor is a joy to listen to. Highly recommended."
Diana Madrigal, WeVideo, California, USA
“这位教练是非常结构化和教育学。这是我到目前为止最受遵循的最具结构化和最良好的课程。她真的大师主题，你根本不会无聊 - 一切都是有洞察力的，活动很有用，我真的推荐它:)“
Cynthia Mayer, Visa, San Francisco, CA
“这是我带玛丽亚的第三级，我强烈推荐与她一起服用任何课程，因为她非常专业，聪明，始终鼓舞人心。如果有一个小点投票活动，我可能会把所有的小点放在她身上课程。“
Yair Bahar, gohenry, London, UK
“通过提供框架通过提供框架来帮助决策并使流程更容易来说，这是一个很好的课程。案例研究示例真的带来了概念之家，并使这个过程与大多数情况相关。”
Tia Escobar，Web.com Group，Jacksonville，FL
“这是一个很好的知识质量。我喜欢读和许多轶事的建议。也很棒的沟通和语言。”
Kaja Kornacka, Aplikacje Krytyczne, Warsaw, Poland
“好的课程，有有用的框架来确定课程的优先次序或决定课程。可能有助于客户确定每件事的优先级，或者需要帮助确定选项列表的优先级。”
Janelle B，华盛顿特区
“这门课程很棒。ROI的一点潜行峰值，但肯定值得了解决策权重的所有技术和偏见。我强烈推荐它。玛丽亚是一个伟大的发言者，小组活动很有趣。”
Jessica Morales, CalOptima, Highlands Ranch, USA
“当然可以。我认为这将是有益的，也采取了指标和投资回报率的课程。我觉得这是对这门课的一个很好的补充。实践练习有很好的时间分配范围，但仍然可以抓住主题的实际方面。”
Delfina, BNT, Copenhagen, Denmark
“这对那些在大公司工作和处理复杂产品的人来说很好。”
Teresa Bartoszewicz，Demant Technology，华沙
“我强烈推荐这门课程，内容经过深思熟虑，理解设计权衡和用户体验决策框架是用户体验从业者的一项重要技能。”
Pablo Boerr, Shopify, Montreal, Quebec Canada
“Loved this course! Your real world examples and stories helped me better understand the concepts and will help jog my memory in the future."
Sophia Goreczky, Synopsys
“Kathryn是一种动态和有趣的发言者，他设法甚至以遥控格式要注意该组的注意。课程非常顺利，内容非常相关和可行。我与特定的策略一起消失，以传达权重和影响决定导致设计权衡，我可以用我的团队和利益相关者尝试。“
Claire Regan，戴尔，都柏林，爱尔兰
“该课程向我提供了在更大组织中制作UX案例的策略和见解。现实世界案例研究进一步帮助了解与跨职能团队合作的差别。”
Alka Mishra，Big Lots Inc，Columbus
“在众多情况下思考原因和效果的好方法。我可以想象在每天我所做的90％中学到了我所学到的。”
Paige DuPont, Logic Dept.
“我真的很喜欢课程。特别是在遗留框架中始终努力，你可以使用所提出的框架，你可以轻松证明任何点或创造一个引人注目的演示”
Alla Gringraus
“非常感谢你的课程。我需要非常关键的信息，以便做出决策，并确定我的同事是否在用最好的方法确定软件的路径。”
Christine Kerr, DNVGL
“凯瑟琳是伟大的解决每个人的疑虑和问题。真正做决定和避免浪费时间的好工具。”
Jose David Rojas, BAC Credomatic
“玛丽亚是一位伟大的老师。她使自己的内容易于理解。我期待着在工作中应用这些框架。”
Marsha Chan，Nlogic，多伦多
“Right amount of content and examples to make the discussions interesting."
Shawn Rodgers, SAP Fieldglass
“The decision making frameworks reviewed in this course covered common issues and best approaches to resolve them. I can see myself putting these learnings into action immediately, to the benefit of our organization without compromising the goals of our users."
Maria Slusarev, Guggenheim Museum
“Great content which made me consider various additional techniques as a UX decision maker. Give a more holistic perspective to the overall approach to UX management in general."
Michal Otenburg.
“Really valuable course and helpful to have frameworks and advice to discussions. Also love the word 'satisfying'. Practical advice that I could start using tomorrow — not too theoretical."
凯瑟琳啤酒，AQA
“I thought the course was delightfully giving UX a practical view that is highly useful in my everyday. It gave me insights in decisions I make all the time. I'm sure I will be better at articulating them now"
S Busch，Kathert Interactive，Denmark
“介绍得很好，精力总是很旺盛，所有内容都解释得很粗略。”
James Lonergan，首都一
“一个非常有用的课程。我喜欢课程，我可以在练习中使用我目前的UX问题。”
Chris Sherwood, Swansea University
“我认为这是一个令人兴趣的课程，帮助我框架我的UX决定在心理和分析光线中制作。”
Mizkala Kerem, JHU/APL
“伟大的研讨会。学习每个新会话后讨论和做活动有助于将概念嵌入您的内存中。”
Sanjyot Peterson，Kalaa，Inc。
“大课程，适量的小组会议。许多信息我将能够影响我的团队。喜欢它。”
Nicolas Baroudi，全国保险
“伟大的演讲者，我学到了很多，以及验证了许多我所拥有的假设。”
Victoria, WebMD
“真的很喜欢这门课程，并将把许多内容纳入未来的项目中！非常喜欢有关设计原则的内容。”
Tom Nordgren, IBIMX
“I found this workshop fantastic. Extremely useful and relevant in my role and organisation. An excellent mix of interactive exercises in groups, and solo effort. Kathryn was great and this workshop was everything I had hoped it wold be. Incredibly useful!"
Diana Low, NSW Education Standards Authority, Sydney, Australia
“Great material to help solve problems in design and what costs you suffer based on tradeoffs you have to make."
“Really great course, great delivery, presentation exercises. Easy to listen to and I really feel like I learned something new."
JD Vorheis，Jet Reports
“The content of the course was absolutely fantastic. I could apply 100% of it straight into my design process, and would definitely recommend it to professionals from various roles on product management. Great return on investment!"
Marcus Albeny
“这是一个有用的关于我可以建立的决策框架的介绍。”
Robert Ballinger, Microsoft
“真的搞。就像可衡量的过程的数量而不是所有理论。”
Katie Rylance
“如何在工作场所建立战略决策方法的一种非常广泛和功能的，有用的课程。”
威廉，标准银行，迪拜
“Kathryn is able to tell a very structured story and is able to deconstruct any method, principle or question you throw at her."
Arjen Wiersma, Hike One
“So many valuable insights that really contextualize real world UX problems."
Lorenzo Ong, DSTA, Singapore
“Very insightful, learnt a lot of framework and techniques to deal with tricky, challenging UX situation."
Shawn Ee，毕马威，新加坡
“Great case studies and examples to illustrate the frameworks."
Catherine Francis, Ground Labs Pte Ltd, Singapore
“It's really useful, as I learned how and what are the methodologies to tackle different types of problems."
Joreen Tay, MasterCard, Singapore
“最好的课程！Kathryn了解她的东西和辣椒，其中有适当的示例和场景，以便能够适当地使用框架。期待着她的下一课程。”
Cindy Lim, Publicis Sapient, Singapore
“这门课程真的很好地交付了，特别是考虑到它是虚拟的。我几乎觉得我在身体上有身体上，感谢我与同龄人和演讲者的互动量，他真的很清楚，并且很好地解释课程内容。”
Toby Ward，Ofqual，英国
“这是我在会议上的第三年，我认为这是我的最佳课程之一。所有方法和实际的例子都有助于立即申请它们。目前对我的职业生涯是特定的相关课程。“
Bibiana De Carli，阿姆斯特丹
“有很多外卖的优秀课程如何在不同的背景下做出更好的设计决策。内容很丰富，例子是相关的，这是讨论和活动小的展示的正确混合。强烈推荐！”
Rebecca Blakiston, University of Arizona
“这是处理产品开发或产品支持的每个人的课程。将帮助您更轻松地做出决策，节省大量时间和努力！”
Dmitry Bortnitsy, Apalon, Minsk, Belarus
“Kathryn是一位伟大的教练。她突破了主题并将它们互相联系在一起，我们的工作确实有助于推动家庭理解。她分享的决策模型是有价值的工具，她以可行的格式给了我们让他们更容易融入我们的团队。“
Rachel Weatherly, Booz Allen Hamilton, St. Louis
“I finished the course feeling like I had gained real, actionable tools and ideas. I feel like I could start implementing some of these strategies at work tomorrow and it would make a positive impact."
Angela Duggan，BeyondTrust，哈利法克斯，NS，加拿大
“Excellent material for helping UX leaders move faster and choose more wisely. The case studies were relatable and the exercises were thought-provoking. Easy to see benefits not only to me but to my organization."
约翰•Horstman Wyzant,芝加哥
“这门课程为做出健全决策以及一个框架提供了框架，以帮助克服我们在直觉中无意识地存在的自然偏差。它将帮助您理解和合理化权衡，导致改善和更成功的UX设计。我非常感激已经采取了这门课程，以及“发现：建立正确的事情”。玛丽亚是一位辉煌的演示者;她只是恰到好处的正确速度，在正确的深度，确保永远不要匆忙，并确保每个人继续前进之前明白内容。“
Christopher Harold Butler, Accenture, Stavanger, Norway
“这对每个人都挣扎着决定或沟通决定是如此有帮助。并且你的角色是因为很多概念如此可观的职责，这一点无关紧要。”
Ulrike Eulenfeldt，澳大利亚悉尼nibTravel
“Very insightful and interactive. Loved the different group breakouts while still learning new content. It discusses different structures and framework to determine the tradeoffs and what makes the most sense to the situation or problem you have. A lot of great techniques that can be applied in real life scenarios."
Kat, Hoffman York, Milwaukee, WI
“The instructor was very clear and knowledgeable and gave good real world examples."
Jyoti Sauna, Booz Allen Hamilton, Washington, DC
“这门课程非常令人惊叹。抱歉我的法语，但这是我对这门课程表达我看法的唯一合适的方式。加载了信息，提出了一种巨大的理论，其中有关于如何应用它们，非常可操作的提示的示例的巨大理论帮助我成为一个ux的从业者。它觉得在7个小时内，它感受到了在7个小时内参加了2周的大学。最后，极光的个性和能量也升级了这门课程。真诚地祝贺她成为这么伟大的演示者！“
“设计折衷和用户体验决策框架类反馈”提供了我一直在寻找的有价值的工具和框架，以巩固我的设计实践：例如，“对于手头的设计问题，什么是合适的工具？”以及“我如何知道我是否为这个设计问题提供了足够的基础？高质量的内容、良好的结构和节奏、良好的交付和组织，以及案例研究、民意调查和小组练习的良好组合。我有一个伟大的虚拟课堂经验与世界各地的用户体验研究员。Zoom comment功能非常好地支持实时直播讨论。”
莹邓，Copperleaf Technologies，温哥华，加拿大
“Taking this course significantly helped bolster my decision making skills and understanding of the different types of problems we encounter as ux designers. I'm working with my team to establish UX design principles and I'm excited to see how that helps us!"
Carrie Clough, Sling TV, Denver
“极光是芬达stic instructor. She was engaging, clear, responsive (kept on top of questions in the chat feed), personable, and peppered in a lot of great anecdotes from her and her colleagues' experiences."
金妮，财富100家医疗保健公司，华盛顿特区
“真的像真实的世界的例子和讨论。”
Archna Tikku，Genentech，旧金山
“It gives you a good sense of how to approach problems with stakeholders."
Lara Oliveira, Booz Allen Hamilton, Fairfax
“This course empowers you to articulate and quantify your decision criteria."
安德鲁威尔伯，同意/萨波
“Brings clarity rigor and depth to an often overlooked part of the design process. Enables and empowers UX pros to engage in decision-making effectively that drives the creation of better experiences. Massive thumbs up!!"
Damian O'Malley，Servicenow Inc.，美国圣地亚哥，美国
“Even if you know you need to do better at making decisions, and know generally that you need to be more deliberate, this course gives you specific tools and frameworks to try. Can't wait to try them out!"
Kirk Grotjohn, Truist Bank, Cary, NC, US
“我离开这门课程时带了一些信息和工具，现在就可以在公司开始实施了。”
Heather Schaefer，真实，里士满，VA美国
“我认为这门课程有助于PMS和设计人员进行功能优先级，设计选项和与利益相关者的不同目标。”
Jessica Dee，SAP，帕洛阿尔托，美国
“Regardless of your role, the course will help you to align and understand the other stakeholders in the process."
Karolina Matyja, Itera, Oslo, Norway
“It's perfect even for someone like me, who has been a director level for a few years now. The content really does a good job at providing structure and understanding to the high level techniques or approaches we use to make decisions to solve everyday problems."
Jeffrey Yam, Magnite, Los Angeles, CA United States
“我享受了这门课程的每一秒。它很好地组织和呈现。基于案例的方法提供了实践方面，并帮助我快速接受新知识。”
Stepan Opava，Digiteq Automotive，布拉格，捷克共和国
“For management roles conveying the value of UX and helping stakeholders make the right choices is crucial. The course has equips you in several ways to drive those conversations and decisions which define the structure of identifying and narrowing down on what problems should be solved!"
Kshitij Kaushik，Koru UX Design LLP，印度浦那
“The Design Tradeoffs and UX Decision Frameworks course is jam-packed with loads of useful information. Super easy to follow along with Maria and stay engaged while also having opportunities for application in the polls and breakout activities. Maria is a wonderful instructor. She's clearly very experienced, knowledgeable, comfortable, and confident in what she's talking about!"
Megan Baker, Slide UX, Austin, United States
“我将this course twice if my company allowed me to do so."
“它清楚地表达了许多信息，这些信息肯定会帮助我在组织中进行沟通和改进决策。”
Maxwell Brieden，Truist，亚特兰大，GA USA
“This shows the value of research and testing to be an advocate for the user and the business in order to build the right thing. This also challenges you to know when to pick your battles on when you need a larger research effort, or when to lean more on our intuition. I love being able they were able to put into words outcomes of tradeoffs, and when you should compromise as long as you're able to know if your decision is high or low impact, reversible or tactical vs strategic. Great stuff."
Augusto Garcia, Truist, Atlanta, GA USA
“我认为它有利于足够广泛的anyone in UX, and gives a lot of tools to use. I will definitely be reusing the class materials when I face a problem in my own design process or when I need to prioritize user needs and communicate rationale to PMs, etc. I liked all the real-world examples, and how they were also timely (I can tell the slides are updated from time to time). I also liked all the links to the slides, so I can continue learning or verify sources. I wish there was more of a summary at the end."
Betty Zhou, Livermore, USA
“我很欣赏整个会议的明确和有用的指导。所提供的内容和材料是相关的和最新的。我留下了课堂刷新和配合新的和适用的见解和学习。”
Chandra Pudjiatie，宜家基金会，荷兰代尔夫特
“材料非常实用，适用于人们日常所面临的挑战。强烈推荐。”
Mark Hsieh, Irvine, USA
“太好了。期待着起草产品特定的、以用户体验为重点的设计原则，以帮助我的团队做出决策。”
伊恩·梅里，英国萨里郡保险公司
“伟大的老师，更新的案例研究，互动活动总结到了一个惊人的经历！”
Cristina Gomez, Reign, Santiago, Chile
“This course is great as an introduction to get out of the UX shell, and learning to communicate with stakeholders in ways they can understand. The value is on bridging the gap between UX and other disciplines."
Leonardo Hauschild, Digitec Galaxus, Zürich, Switzerland
“我会鼓励他们去上课。这将改善我的决策过程，我喜欢的案例研究。它为提出的概念提供了更实际的基调。”
Cristian Tituleasa, Metro digital, Bucharest, Romania
“This course allowed me to gain insight into the decision-making process in the company where I work. I will therefore have several arguments to improve this process as well as more arguments to debate with the different sectors that open in the team."
Sophie Tessier，Edilex，拉瓦尔，加拿大
“Yes, even for a senior product designer it gives a new view on known things."
Maciej Karpinski, Ricardo.ch, Zug, Switzerland
“Found this course so interesting - perfect blend of theory and practical. I can take so much of this going forward in my job when I need to make decisions."
艾米莉·劳斯，公民，巴斯，英国
“拿走它，这很棒！”
Gunnar Carlen，Sopra Steria，瑞典斯德哥尔摩
“I really liked this course. I think it is very realistic and covers decisions and situations you would encounter in day to day projects."
荷兰阿姆斯特丹Backbase Viki Kavallari
“我以为我几乎了解UX的一切，但参加了这一课程后，我肯定会学到关于这个新话题的一切，并看到许多在日常工作中申请它的方式！”
Sander Coenen
每一个设计都是成百上千个决定的产物：你应该使用哪种研究方法？对于给定的任务，哪些设计原则是最重要的？某个按钮的最佳位置是什么？每个问题的答案都是响亮的“视情况而定”。一般的用户体验指南甚至具体的研究都提供了信息，但它们并不能确切地告诉您哪种解决方案是最好的。
良好的决策是将一般和特定知识转化为成功设计的关键因素。但作为人类，我们倾向于根据我们的直觉情绪做出决定。
本课程提供了一个克服自然偏见和坏习惯的框架，并将理性、结构化的分析系统地整合到日常设计活动中。这些技术可以改变你的设计过程，产生新的见解，最大限度地提高你在研究和构思方面的投资效益。从决策结果的实验研究和具体的用户体验案例研究中学习，了解如何应用合理的决策方法和改进用户体验设计结果。