Apply rational decision-making methods to quickly resolve common design challenges
Every design is the product of hundreds (or thousands) of decisions: Which research methods should you use? Which design principles are most important for a given task? What’s the best location for a certain button? The answer to each of these questions is a resounding, “It depends.” General UX guidelines and even specific research provide information, but they don’t tell you exactly which solution is best.
This course presents a framework for overcoming natural biases and bad habits and instead systematically integrating rational, structured analysis into your daily design activities. These techniques can transform your design process, yielding new insights and maximizing the benefit of your investments in research and ideation. Learn from experimental studies of decision-making outcomes, and specific UX case studies to understand how to apply rational decision-making methods and improve UX design outcomes.
Recognizing simple vs. complex design problems
Step-by-step processes to logically compare design alternatives
Articulating, weighting, and comparing design benefits
User interaction cost calculation
Balancing visual appeal and usability
Incorporating logic into micro-decisions
Knowing when it’s ok to violate guidelines and best practices
Timing: Using different design techniques for best effect
Applying decision-making frameworks to specific UX design challenges
Comparing specific design alternatives
Prioritizing essential vs. optional design features
Attending this course and passing the exam earns1 UX认证信用, which also counts towards the optionalUX管理专业.
“One of the best, most well-researched and balanced between breadth and depth in subject material of all NN/g classes. I've taken "the missing link" in my education in terms of new and critical learning. Although a bit more academic in material, she added enough case studies, experience and created a presentation that was engaging so it was still very interesting and never got dry."
“Definitely yes. I think it would be beneficial to also take metrics and ROI course. I feel like it would be a good supplementation to this class. The practical exercise have a good scope for the time allocated but still allow to grab the practical aspect of the topic."
“Good for those working in big companies and dealing with complicated products."
Teresa Bartoszewicz, Demant Technology, Warszawa
“I would highly recommend this course, the content was well thought out, understanding Design tradeoffs and UX decision frameworks is an important skill for UX practitioners."
“Very well presented, energy was always high and all content explained throroughly."
Mizkala Kerem，JHU / APL
“Really enjoyed the course and will take many of the things covered into future projects! Really liked content about design principles."
“I found this workshop fantastic. Extremely useful and relevant in my role and organisation. An excellent mix of interactive exercises in groups, and solo effort. Kathryn was great and this workshop was everything I had hoped it wold be. Incredibly useful!"
Diana Low, NSW Education Standards Authority, Sydney, Australia
“Very insightful and interactive. Loved the different group breakouts while still learning new content. It discusses different structures and framework to determine the tradeoffs and what makes the most sense to the situation or problem you have. A lot of great techniques that can be applied in real life scenarios."
““设计权衡和UX决策框架Class Feedback"provided valuable tools and frameworks I have been looking for to anchor my design practice: e.g. "what is the right tool for the design problem at hand?" and "how do I know if I have covered enough ground for this design problem? High-quality content, well structured and paced, nicely delivered and organized, with a good mix of case studies, polls, and group exercises. I had a great virtual class experience with UX fellows around the world. The Zoom comment feature supported real-time live discussions really well."
“Taking this course significantly helped bolster my decision making skills and understanding of the different types of problems we encounter as ux designers. I'm working with my team to establish UX design principles and I'm excited to see how that helps us!"
Carrie Clough，Sling TV，Denver
“极光是芬达stic instructor. She was engaging, clear, responsive (kept on top of questions in the chat feed), personable, and peppered in a lot of great anecdotes from her and her colleagues' experiences."
“It gives you a good sense of how to approach problems with stakeholders."
Lara Oliveira，Booz Allen Hamilton，Fairfax
“This course empowers you to articulate and quantify your decision criteria."
“Brings clarity rigor and depth to an often overlooked part of the design process. Enables and empowers UX pros to engage in decision-making effectively that drives the creation of better experiences. Massive thumbs up!!"
“The Design Tradeoffs and UX Decision Frameworks course is jam-packed with loads of useful information. Super easy to follow along with Maria and stay engaged while also having opportunities for application in the polls and breakout activities. Maria is a wonderful instructor. She's clearly very experienced, knowledgeable, comfortable, and confident in what she's talking about!"
Megan Baker，Slide UX，Austin，美国
“It articulated a lot of the information clearly that will definitely help me communicate and improve decision making in my organization."
Chandra Pudjiatie, IKEA Foundation, Delft, The Netherlands
“The material is very practical, applicable to the challenges Product people face on daily basis. Highly recommended."
Mark Hsieh, Irvine, USA
“Great course. Looking forward to drawing up product specific, UX focused design principles to aid my team's decision making."
Ian Merry, Esure Insurance, Surrey, UK
“This course is great as an introduction to get out of the UX shell, and learning to communicate with stakeholders in ways they can understand. The value is on bridging the gap between UX and other disciplines."
Maria Rosala.is a User Experience Specialist with Nielsen Norman Group. She plans and executes independent research for NN/g and leads UX training courses. Her strength in various research methodologies enables Maria to derive in-depth insight and guide clients as they improve the UX of products and services.