Omnichannel Journeys and Customer Experience

通过以下指南创建可用和凝聚力的交叉频道体验,以解决多通道景观中的常见用户疼痛点

客户不仅通过许多渠道与企业互动,而且通过许多设备与企业互动。用户将与组织的所有交互视为一个更大的用户体验的一部分,而不是将这些交互视为一个单独的体验。因此,一个公司可能会认为“多渠道服务”,但客户认为,“一个公司,一个用户体验。”

For this reason, organizations must create a cohesive ecosystem of business channels and touchpoints where each not only provides their own unique benefits, but also compliments and seamlessly connects to the experience as a whole.

This course will focus on diagnosing common pain points in customer journeys. We will also discuss guidelines for creating a usable experience across many channels to create personalized experiences that are consistent, seamless, optimized for the context of each device.

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