“Anna's delivery of real world cases and her own experiences were really valuable and insightful. Watching the users in the diary studies think out loud made relating to each topic easier. Loved the part about making a business case with metrics that support the customers painpoints — can see the immediate value in that for anyone struggling to "speak" to C-level or management."
“I feel like I can take back some of what I learned and use it to advocate for a more holistic approach within the company I work for."
“Kim is incredibly knowledgeable about this section in UX. Her talk was a deep dive of components of Omnichannel Journey that I found extremely helpful. Can't wait to share what I learned with my team."
“I liked the user feedback videos — it really gives you so much info: emotion, facts, etc."
“Helped me a lot to rethink the way I currently address issues to my stakeholders and now I can convince them thinking about the whole customer journey and not just only part of it. Thanks Kimberly for the detailed insight!"
“Kim is an excellent speaker with an easy-to-follow flow and I love the fact that she brought in a lot of examples from her personal experiences/researches which made understanding the concepts presented more easy and relatable."
“安娜·凯莉's research studies, NN/g case studies, and experiences on the Omnichannel User Experience topic are precious. I can see myself and fellow professionals using this omnichannel framework when evaluating a holistic journey experience within any industry organization."
“这是一个很棒的课程对于任何设计师和discusses the need of why omnichannnel experiences are vital to any customer experience. It is very engaging and fun to learn about the user's interactions with various channels and devices."
Kim Salazaris a Senior User Experience Specialist with Nielsen Norman Group. Salazar combines her background as a developer and education in Computer Science with her user experience expertise, particularly around complex applications, to bring well-rounded insights to her work.