For this reason, organizations must create a cohesive ecosystem of business channels and touchpoints where each not only provides their own unique benefits, but also compliments and seamlessly connects to the experience as a whole.
"I would recommend this course. We (at least in my industry) focus so much on UX and do not take into account CX. It was eye opening to learn how every part of the customers interaction affects their thought process."
"A very good overview of methodologies that help UX designers to create omnichannel experiences."
Michal Blazej，Lighting Beetle S.O.O.
"Kim was a great instructor — clear and engaging, and obviously passionate about her subject matter. The day flew by!"
Codi Okonkwo, QRC
"Solid overview of an emerging field. Difficult to divorce the conceptual execution of an omnichannel strategy from the technical delivery, but this course did good job of sparking thought and conversation."
"Amazing course for those concerned with the customer experience and what the customer truly needs and wants. Content, design, strategy, planning and product owners and more can all benefit from Anna's teaching."
"Very relevant training for anyone designing for more than one platform. Makes you think about changing how organizations are thinking and organized."
Harry van Mierloo, Fox It
"Great job synthesizing what is a broad and sometimes overwhelming topic. Left with both strategic and tactical next steps."
"Kim was extremely helpful and engaging, even with questions outside of the course material."
"Really insightful takeaways for becoming the champion for ominichannel experiences in your company. Understanding that all rdes must work cohesively to create a better understanding of pain points that can be inproved in CX/UX and the company workflow."
"Excellent course, great takeaway resources and engaging content."
“我喜欢用户反馈视频 - 它真的给你这么多信息：情感，事实等等”
Matthew Weiler, Benefis Healthcare
"A great presentation that clearly brings together everything you need to know to start the Omnichannels process in your business."
"I loved this class! This is my third class so far and I feel very empowered. Never looked at channels in this depth before. Never noticed the "do's" and "don'ts" of omnichannel UX. Thanks so much for enlightening me!"
"This course is a must-attend for anyone who is trying to help their organization navigate the omnichannel journey and buy into the mindset. The omnichannel experience is no longer a nice-to-have. This is becoming the norm so businesses need to hop on this wagon."
"This course really helps to solidify CX strategy into a step by step process that ensures you are considering all aspects of the user journey hollistically. I learned a lot and would recommend it to anyone interested in CX."
Mark J Williams，IBM IX
"Aurora is a compelling and clear presenter! I loved the exercise of breaking down the touch points of a case study and coming up with insights and opportunities. Very inspiring!"
"This course did a fantastic job of making clear actionable steps that I could take to implement some of these practices at my company I've often been to training / conferences that were focused on high level theory but this course combined theory / thought process w/action."
"Amazing instructor. Great energy, took the time and care to respond to every question that came through in the chat."
"I would say NN/g's conference is worth every cent...This is my first conference — I never experienced NN/g 'live' so I have nothing to compare it to ....but I felt zoom enabled me to focus more on the content and the ability to take notes... As for the instructor — Anna was just amazing...her knowledge is vast...she speaks in plain language....she provided real world examples...she was super at managing the flow of chat messages and keeping the pace of topics...the scorecard tool was worth the price alone. The breakout sessions could have been maybe five minutes longer...but other than that it was a great experience. I have four more classes to go — and Anna has set the bar of excellence high...if all NN/g classes are this good...I will devote my all my training funds to attend NN/g events annually...."
“本课程介绍看的新方法business, from the perspective of the customer journeys. I can see how this can quickly turn into a new way of organizing business teams. Course was informative, interactive and filled with tools you can take back and use right away."
Roxana Patrichi, 2Checkout, Bucharest, Romania
Meredith Culver, TechSmith, Okemos, United States
"This was an extremely beneficial course, and will be valuable as a framework for establishing some direction and consistency between our channels. We can also use the tools in the course to evaluate new channels, and consider looking at the customer experience from a holistic journey perspective."
Candabe Belako，Upmc Health计划，McMurray
"This is a great way to learn how to capture a broad and varied user journey. I know it's focus isn't on the journey mapping itself, but this provided me great experience trying out this process. Thank you for the template!!!"
"This course was AH-Mazing. Anna did such a great job of bridging a lot of the knowledge that I learned at the beginning of the week into this more holistic view. Given that my role is to evangelize CX, this class really empowered the language I use and refined my messaging in how I would bridge our stakeholders to the customer."
"My favorite course of the conference so far. Extremely contextual - hit my Omnichannel pain points right on the nose, and provided actionable strategies to address. Clear content - activities & peer interactions further help the core concepts to stick. Have already recommended for CX peers."
Rob Ramsay, Kimberly Clark Professional, Atlanta, GA USA
Anna Kaley用户体验专家与Nielsen Norman Group。manbetx官方网站手机版在加入NN / G之前，Anna在用户体验架构和数字战略中工作了10多年。她对医疗保健，农业，金融，旅游，零售和工程客户进行了复杂的用户研究，服务和体验设计。
金莎莎成是一个高级用户体验专家Nielse吗n Norman Group. Salazar combines her background as a developer and education in Computer Science with her user experience expertise, particularly around complex applications, to bring well-rounded insights to her work.