分析和用户体验

解释转换,PageViews和其他用户操作中的数据趋势,以识别机会和指导UX设计

For usability and user experience professionals, much of our decision-making has traditionally been driven by empirical data derived via qualitative research — if we are lucky! With all the friction surrounding UX decisions (e.g., angry河马S,失望的设计师,刺激性IAS),定量数据驱动的决策非常有吸引力。当您获得可量化的数据以支持您的调查结果和建议时,从商业管理人员和持有钱包的人的注意力可能会更容易。

In this course, we will outline the types of data that are available, the questions they can answer and how to incorporate these into the design process and complement existing qualitative research methods.

"Everyone gathers analytics, but no one seems to know how to use them effectively. This course teaches you exactly that. It's the type of course that helps you level-up in your career immediately."

Trevor Calabro
宾夕法尼亚州学院,帕特森设计集团

Please note:本课程不旨在为如何使用特定的分析包提供指导。

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