Analytics and User Experience

解释转换、页面浏览和其他用户操作中的数据趋势,以确定机会并指导用户体验设计

For usability and user experience professionals, much of our decision-making has traditionally been driven by empirical data derived via qualitative research — if we are lucky! With all the friction surrounding UX decisions (e.g., angryHiPPOs、 失望的设计师,恼怒的国际会计准则),定量数据驱动的决策是非常有吸引力的。当你有可量化的数据来支持你的发现和建议时,从企业高管和那些握有钱袋的人那里得到关注会容易得多。

In this course, we will outline the types of data that are available, the questions they can answer and how to incorporate these into the design process and complement existing qualitative research methods.

"Everyone gathers analytics, but no one seems to know how to use them effectively. This course teaches you exactly that. It's the type of course that helps you level-up in your career immediately."

Trevor Calabro
宾夕法尼亚州学院,帕特森设计集团

请注意:本课程不提供有关如何使用特定分析软件包的说明。

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