Attending this course and passing the exam earns1 UX认证信用, which also counts towards the optionalUX研究专业。
了解有关NN / G的更多信息UX Certification程序。
分析和用户体验
Interpreting data trends in conversions, pageviews, and other user actions to identify opportunities and guide UX design
Topics Covered
Topics Covered
- Why use analytics和user research?
- 三角测量
- Merging who, what, and where with the why
- 分析如何帮助UX人？
- Case studies of success using analytics data from UX teams in various organizations
- UX Discovery
- 发行识别：查找UX专业知识要解决的问题
- 战略指导：证明项目，验证PersonAs，告知客户旅程地图，并收集设计规划所需的背景信息
- UX优化
- 健康监控：确定目标，信号和指标，以开发持续的测量计划，以跟踪关键绩效指标（KPI），表示是否存在UX问题
- 实验：运行和评估A / B和多变量测试，以通过不同的设计和内容变化来改善结果
- Project Metrics: Determining project-specific metrics that can be measured before and after implementation to ensure satisfaction with your deliverables
- 目标
- 不同类型的目标：交易，参与等。
- Macro conversions indicating revenue-related or mission-critical transactions
- Micro conversions indicating process milestones toward a macro conversion or secondary actions that indicate potential future macro conversions
- 自定义变量以跟踪用户的特征，会话和特定页面人员交互以用于更高级分析
- Event tracking to capture actions users take within web pages such as downloading a document, interacting with a calculator, watching a video, filling out form fields, etc.
- 指标术语和UX值/解释
- 访问/会议
- 独特的访客
- PageViews /唯一PageViews
- Pages/visits
- Average visit duration
- 弹跳率
- ％新访问
- 新近和频率
- entr
- 退出率
- Page value
- 页面上的平均时间
- Storytelling with data (versus reports and dashboards)
- 报告操纵工具
- 尺寸
- 过滤器
- 意见
- Segments
- 导航摘要
- In-page analytics
格式
格式
该课程主要以讲义格式，具有许多案例研究和一些练习，以加强学习的原则和指导方针。提出问题并获得答案的机会。
相关课程
相关课程
NN/g offers two courses that focus on quantitative UX methods, but these courses address two different types of data collection:
- 分析和用户体验，此页面上描述的课程，涵盖了被动地收集的数据的使用在实时网站或应用程序上记录所有用户操作。分析这一大型数据中的趋势和异常值可以识别UX机会并评估UX设计的成功。
- 测量UX.是一个不同的课程，专注于定量可用性研究设计与分析，其中代表用户的示例执行分配的任务。该课程为您提供工具，了解您可以信任从任何给定的定量研究获得的结果。虽然这些工具中的一些工具可以应用于分析分析数据，测量UX.在受控可用性研究的背景下展示它们。
Both of these methods can be applied to a variety of different websites and applications.分析数据来自更大的用户，在不受控制的情况下，但是现实生活中的情况。Quantitative usability studiesallow you to put a number on your site’s usability and gather more in-depth and specific information about which tasks are easy or difficult to perform on your site. (If you really want to be thorough, use both methods — taking both courses — and triangulate the findings.)
UX认证信用
UX认证信用
Participant Comments
Participant Comments
"Course struck a perfect balance between 20,000 ft. view and detailed view."
Randy Lockwood，决策
“我很感激，这不仅仅是如何使用一个工具的长篇大论，而是提供了关于如何使用数据通知UX决策的真实示例和指导。”
Amy Caracappa, Providence, RI USA
“我真的与本课程相连。我的组织争夺了分析和可用性研究/测试的结合。我觉得我可以从这门课程弥补我的组织一直在经历直到这一点的差距。”
Nikole Wohlmacher, NOLS
"Excellent overview of the landscape of metrics that are important to architects, designers, information strategists, data scientists. Practical, actionable insights."
Seth Earley, IEEE
更多参与者评论
“如果你必须越过纽扣颜色或名字，请拿到这门课程，因为你会学到一种实用和可靠的方法。”
“我很紧张地加入这门课程，因为我之前采取了统计/分析课程，并且经常丢失。在本课程中，我不仅可以保留但与所使用的每一个例子都要保持联系！我真的可以真正看出策略的方式方法可以在我的定量研究中使用。感谢您的所有辛勤工作和奉献教授UX！“
Waz Pinard, Google, San Francisco
"A good balance of practical exercises, examples and theory. I love the mixing in of research that you guys do, plus real examples and best and worst practice."
唐福斯特，埃森哲
"I would tell people if they want to understand a practical approach to incorporating analytics into their UX research, then they should take this course. It helps to really prioritize what you work on too."
莎拉国王，美国心理协会，凯瑟维尔，美国
“全面介绍收集，口译和沟通分析背后的原则。无论您使用的平台如何，本课程都充满了洞察力，可以提高您的分析练习并激励您的新可能性！”
Kelly Dagan, Amherst College, Amherst, USA
“我会将这个课程描述为正在寻求用户日志/行为数据的人，以更好地了解人们如何与网站或软件交互。它更适合在消费者/商业应用程序中工作的人（我工作在NIG描述为“复杂应用程序”）而不是我们构建桌面软件工具的“复杂应用”，但测量原则对许多域来说是可扩张的。“
Laura McNamara, Sandia National Laboratories, Albuquerque, NM
“我绝对受益于这一课程，因为我需要这种知识，并提高我的技能。我发现内容有洞察力和非常有用。我期待更多的互动会议和练习（特别是第一天）幸运的是，我们在第二天拥有它们！与其他参与者互动是很好的，并且练习是一个很好的方式，以实践我们学到的东西。还有一些参与者非常了解，我发现了他们的见解有价值聊天。
从UX的角度来看，我强烈推荐给想要提高他们关于分析和研究知识的人的课程。“
Diana Balzarini, Ricardo AG, Zug, Switzerland
“我认为教练很棒。她以各级可以理解的方式解释了事物。我喜欢课程是互动的。能够与教师交谈并有机会与其他UX专业人士交谈很好。在突破会话中。“
LeeAnn Wilcox, ARUP Laboratories, Salt Lake City, UT USA
"Kathryn is a great teacher. Clear presentation, good speed, always finished on the minute. She kept an eye on the chat and selected quite a lot of the comments / questions for elaborations."
Bernhard Snizek, SWECO Denmark A/S, København V, Denmark
“把这门课!这无疑为我打开了mind to approaching user and usability research in multiple angles. I especially love the concept of Triangulation. One approach might give us an answer, but it takes a couple different approaches to really arrive at a conclusion."
Justine Benoit, BigBear, Inc., DC, USA
“该课程超出了我的期望。我学到了很多新事物。类中显示的所有使用案例都对于保留内容很重要。”
Roberta de Medeiros Fernandes, SERPRO, Brazil
"It's an excellent course for those who want to better understand how using analytics factors into the overall UX for our users. The course was well structured and the teacher did a fantastic job presenting all the information while addressing questions from the group."
Dustin Martinka, T-Mobile, Issaquah, United States
"Concrete, excellent examples given, appreciated data throughout backing up those examples. Instructor is a strong presenter & facilitator."
Clint Nieuran Legacy Foundry
"I feel empowered to make a strong case for or against proposed redesigns based on my analyses."
Angela Runnals，Simon Fraser大学
"The course had the right blend of how to, strategy and practical application and the exercises really helped to reinforce the lessons in the moment. Not just what and how, but why. Thanks!"
吉尔贝尔，西雅图
"Although I have an analytics background, there were many ideas presented that I hadn't considered as they apply to UX. I now have a lot of exciting work to do!"
Jennifer Pritchard, IGS Energy
“该课程非常有趣，有用。有条理和清晰。案例研究和来自工具的实际示例（例如Google Analytics）有用，教练非常好。谢谢。”
Yair Baker，Gohenry
"Great summary of the core concepts of using analytics to better UX, with lots of case studies and practical tips. Food for thought."
rafal borkowski，uxox.pl
“扎实的完全知识精美。谢谢！”
mateusz，uxox.pl
“内容和交付。我那时d a lot in regards to the analytics tools and how to leverage them by backing them up with UX principles."
Essa Haddad，Ztar Mobile Inc.
“经过多年的战斗人员盲目依赖分析，我终于有适当的论点来反击。”
Molinaro，Codeweavers.
“对分析的重要介绍，不仅可以理解数据，还导致了如何从中得出结论。”
亚当克利夫顿，流行创意
“作为分析中的崩溃课程，这对我来说是完美的。它概述了过程，建议的方法，每个方法的好处，益处和有效沟通的最佳实践。”
爱德华恩里克，纽约地区律师
"I left this course with a much better understanding of how to use analytics in design and research."
Elizabeth Boulet, FL
“本课程与想要使用定量分析数据备份定性用户研究的人直接相关。我绝对会尽快使用我在本课程中学到的内容。”
约书亚兰德尔，克利夫兰，哦
“这对来自Web分析战术任务的人来说，这对想要变得更加战略性的人来说很棒 - 谢谢！”
Meredith Walker，Stanley Black＆Decker
“这是卓越的，通过，信息化如何使用和将分析应用于用户体验目标。当我以为我认为如何使用Photoshop但是拿一个课程并实现了这么多的时候，让我想起了他们的回忆。”
Sean Clark, AACP
"Very informative and especially relevant to my work. I feel like I've learned a lot of top tips to better use analytics."
Simon Adams，Capgemini
“奥罗拉是一位伟大的老师 - 细心和乐于助人。”
Michele Harper, Designory
“令人敬畏，定时的方式来呈现密集，但完全有用的内容。做得好！”
Rishawn Williams, State Farm
"Very useful, inspiring, easy to understand and opened a window for me to integrate UX activities from discovery to evaluation and improvement. This area is my weakness and certainly this class offered me great knowledge and resources to grow with. Very appreciated."
"I recommend this course to everyone who wants to get useful tools to evaluate there products and optimize them. It is clear and good introduction in this field"
Helena Polybank, Buenos Aires, Argentina
“超级有助于了解我如何与我部门的分析专家合作以获得更多数据，以影响我的UX项目。”
Karly Cunningham, Northwell Health
“这一课程是对今天的分析景观和推动UX市场的工具的奇妙介绍。”
Kevin Alvey，Intellidyne，LLC
“其中一个非常伟大的功能是勇气的勇气如何与其他用户研究方法配对。非常引人注目的信息来回到我的团队。”
Beth Gray，Kroger Co
"This really helped me to connect the dots when it comes to analytics and how to use them in UX."
珊瑚·赫尔曼，社会中心
“这是一个非常密集的课程。内容是全面的，到地球上，易于吸收。”
Nie Zhenzhi, Tribal DDB
“非常丰富的。给了我这么多想法，我一直通过电子邮件发送电子邮件，不停地用问题。”
Marens Henry, BOE
“真的很喜欢案例研究。他们良好地了解如何将分析结果转变为UX假设和行动。”
“我以前拍了一个谷歌分析课程，但是，这在极光解释了分析分析的方法和有益处。她提供了伟大的现实生活指针。谢谢！”
“我真的很喜欢”真实“的例子。它清除了我的大部分问题。”
丹尼尔·阿布尼，宾利
"Aurora delivers exceptional material and gives great insight for analytics in many different contents. While I do work in enterprise and the course was strongly based in consumer facing work, the principles applied here have been extremely helpful and has been my favorite class"
"Great examples! A lot of insights and easy to digest complicated patterns and analysis. Best course on analytics I could imagine. Great speaker!"
Aleksandra Klos，Roche Polska
“非常有用的技能和技能和技巧，以及案例研究的梦幻般的使用来加强思想！做得好，谢谢！”
植物群Macleod，IBM，伦敦
“本课程让我能够连接分析度量的点来实现更好的制作基于数据的决策。”
Kyle McBride, Betsson Group, Malta
“完美，真正匹配课程！Kathryn Whitenton在她的内容的交付中有效。这门课程充满了可行的内容。真的在我需要知道的内容时真正击中了标志。”
Valerie Miller, United Way Worldwide
“这是一个不与分析不协调的UX人的概要。课程在尝试向客户辩护中的决定时，真的真的帮助一个人。”
Chris Carpenter，基督教广播网络
“案例研究澄清了可以应用不同指标的多种方式，以便使用数据来验证基于UX的选择。非常有助于公司中的利益相关者。”
N. van Ommeren, Bol.com
“课程是我来到NNG会议的原因。我认为自己是分析的中间体，并且会说这个课程的质量很高。优秀，神奇，在UX空间中不够。在整个课程中，我在精神上刺激了整个课程并将以伟大的信息走开。教学质量非常高。我从开始完成时受到挑战。这超出了我的期望。“
Kristi Olson, Deluxe
"Kathryn is an excellent speaker, and really knows her stuff. For a day about Analytics and statistics it was very engaging and entertaining."
Ian Murdoch, University of Perth
"Aurora's down to earth teaching and simple examples eased my fears and made me feel less intimidated by this subject — I plan to try out her strategies immediately."
Raven Moore，CDK Global
“这是一个很好的课程。我们对使用分析判断我们的项目是否成功，我们并不伟大。我很高兴回去并向我的项目计划添加指标目标。”
Jan Krepelka，PMMI Media Group
"Great class, great teacher. She has a style that's very smooth and easy to learn from."
Jamal Momon, Cheetah Digital
"I am impressed that Kathryn is able to answer difficult questions proficiently. Her explanations of the metrics helped me understand how to perform my analysis more accurately (eg visit duration & cohort analysis)."
Chris Soh, Housing & Development Board, Singapore
"Kathryn did an excellent job of providing practical application and answering questions, as well as affirming that the data is important but the way you use it makes the difference in creating better user experiences."
Natalie Brown，Newcity，Spartanburg，SC
"This course was perfect for me. It not only reinforced some of the things I vaguely knew about, but also taught me a bunch of new things as well. It was the right amount of depth in that I'll able to take what I learnt and apply it to my work, but not overly deep that it would overwhelm me (since we only had several hours of time for this course). Excited to do more courses in the future!"
训练味黄，温哥华
“在本课程中，您将学习理论并通过练习进行实践。开始理解您的网站和应用程序的分析的大起点。”
Serguei Orozco，亚马逊，西雅图
“本课程是挖掘三角调度分析和用户研究方法的好方法。我计划使用我在下一个项目中学到的内容。”
TIA ESCOBAR，WEB.com组
“大量资源，绝对扩大了我对这个主题的了解，我觉得我能够在我作为产品设计师的角色中的洞察团队更好地沟通。”
Lucia Amado, Dublin, Ireland
“Kathryn在分析领域拥有彻底的知识，她分享了来自现实世界案例研究和研究经验的关键学习。她绝对是推荐务实解决具有挑战性的商业场所的务实解决方案的巨大倡导者。”
Amit Bakore，Synerzip，Pune，印度
“如果您想了解UX中分析的好处，这是正确的课程！它通过发现阶段来分析，甚至可以帮助您使用讲故事。大课程！”
Gemma Trigueros，蒙特利尔，加拿大
"It totally opened my mind to different perspectives. In this class you learn how to group information, organise your data and approach a problem in multiple ways in order to find various possible solutions."
Katerina Foskolou, Atypon, Athens, Greece
“我强烈推荐给任何想要制作更多数据驱动的设计决策的人。课程教师设计师在结果方面思考以及我们如何调查和实现这些。”
Jessica Dee，SAP，Cupertino，USA
"I really enjoyed various methods of collecting analytical data and the case studies shared in this course. Kathryn Whitenton explained them with plenty of examples and exercises. I would recommend this to everyone in my team."
Monalisa satpathy，Sap，阿里巴，都柏林，爱尔兰
“无论您是分析还是UX GEEK，都会对两个字段翻译得很好地转化了公制概念的解释。期待立即使用我今天学到的内容。谢谢！”
Andreina, Nutley, NJ. USA
“具有巧妙的内容巧妙地且具有精心设计的幻灯片的梦幻般的课程。为智能”Layperson“提供了一点背景和实验，但没有统计教育。
Loved the "apples and oranges slide, Kathryn!"
Dawn Neal, Freelance UX Professional, Redwood City, USA
“这门课程对于任何经验级别都很伟大，并以明确和简洁的方式提出信息。”
Rachael Moses，Abercrombie＆Fitch，哥伦布，俄亥俄州，美国
“作为UX团队的经理，我经常觉得我不知道我们要报告的定量指标是什么意义，但这门课程帮助我缩小了假设，发现了新的KPI跟踪，并验证了其他人我觉得可能是强大的，但并不肯定。“
Vanessa Sigman，Clearlink，盐湖城，美国
“在很长一段时间里使用了分析我觉得我终于知道如何让数字讲述这个故事。”
Aaron Hoffert, Rocket Media
对于可用性和用户体验专业人员，我们的大部分决策传统上是由通过定性研究的经验数据驱动 - 如果我们很幸运！围绕UX决定的所有摩擦（例如，生气河马s, disappointed designers, irritated IAs), quantitative data-driven decisions are very attractive. And getting attention from business executives and those who hold the purse-strings can be much easier when you've got quantifiable data to support your findings and recommendations.
在本课程中，我们将概述可用的数据类型，他们可以回答的问题以及如何将这些纳入设计过程和补充现有的定性研究方法。
特雷瓦尔卡拉布罗
宾夕法尼亚州学院，帕特森设计集团
Please note:本课程不旨在为如何使用特定的分析包提供指导。