分析和User Experience

解释转换,PageViews和其他用户操作中的数据趋势,以识别机会和指导UX设计

对于可用性和用户体验专业人员,我们的大部分决策传统上是由通过定性研究的经验数据驱动 - 如果我们很幸运!围绕UX决定的所有摩擦(例如,生气HiPPOS,失望的设计师,刺激性IAS),定量数据驱动的决策非常有吸引力。当您获得可量化的数据以支持您的调查结果和建议时,从商业管理人员和持有钱包的人的注意力可能会更容易。

In this course, we will outline the types of data that are available, the questions they can answer and how to incorporate these into the design process and complement existing qualitative research methods.

"Everyone gathers analytics, but no one seems to know how to use them effectively. This course teaches you exactly that. It's the type of course that helps you level-up in your career immediately."

Trevor Calabro
宾夕法尼亚州学院,帕特森设计集团

Please note:This course is not intended to provide instruction regarding how to use particular analytics packages.

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