Attending this course and passing the exam earns1 UX Certification credit, which also counts towards the optionalUX研究专业.
Learn more about NN/g'sUX CertificationProgram.
解释转换,PageViews和其他用户操作中的数据趋势,以识别机会和指导UX设计
该课程主要以讲义格式,具有许多案例研究和一些练习,以加强学习的原则和指导方针。提出问题并获得答案的机会。
NN/g offers two courses that focus on quantitative UX methods, but these courses address two different types of data collection:
Both of these methods can be applied to a variety of different websites and applications.分析data comes from a larger group of users in uncontrolled, but real-life situations.Quantitative usability studies允许您在您的网站的可用性上放置一个数字,并收集更多的深入和特定信息,有关您的网站上的任务很容易或难以执行。(如果您真的想要彻底,请使用两种方法 - 采取两种课程 - 并三角化调查结果。)
Attending this course and passing the exam earns1 UX Certification credit, which also counts towards the optionalUX研究专业.
Learn more about NN/g'sUX CertificationProgram.
"Course struck a perfect balance between 20,000 ft. view and detailed view."
Randy Lockwood,决策
“我很感激,这不仅仅是如何使用一个工具的长篇大论,而是提供了关于如何使用数据通知UX决策的真实示例和指导。”
Amy Caracappa, Providence, RI USA
"I really connected to this course. My organization has struggled with combining analytics and usability research/testing. I feel I can take a lot away from this course to bridge the gap my organization has been experiencing up until this point."
nikle wohlmacher,nols
“对架构师,设计师,信息战略家,数据科学家来说很重要的指标景观概述。实用,可操作的见解。”
Seth Earley,Ieee
更多参与者评论
"Take this course if you've ever had to go over button colors or names because you'll learn a practical and defensible approach."
“良好的实际锻炼平衡,例子和理论。我喜欢你们所做的研究中的混合,加上真实的例子和最好和最糟糕的做法。”
Don Foster, Accenture
“具体的、优秀的例子,欣赏data throughout backing up those examples. Instructor is a strong presenter & facilitator."
Clint Nieuran Legacy Foundry
"I feel empowered to make a strong case for or against proposed redesigns based on my analyses."
Angela Runnals,Simon Fraser大学
"The course had the right blend of how to, strategy and practical application and the exercises really helped to reinforce the lessons in the moment. Not just what and how, but why. Thanks!"
Jill Becker, Seattle
“虽然我有一个分析背景,但有许多想法提出了我没有考虑的想法,因为他们适用于UX。我现在有很多令人兴奋的工作要做!”
Jennifer Pritchard, IGS Energy
“该课程非常有趣,有用。有条理和清晰。案例研究和来自工具的实际示例(例如Google Analytics)有用,教练非常好。谢谢。”
Yair Baker,Gohenry
"Great summary of the core concepts of using analytics to better UX, with lots of case studies and practical tips. Food for thought."
Rafal Borkowski, UXOX.PL
“扎实的完全知识精美。谢谢!”
mateusz,uxox.pl.
“内容和交付是现货的。我在分析工具方面学到了很多关于分析工具以及如何通过用UX原则来利用它们来利用它们。”
Essa Haddad, Ztar Mobile Inc.
“经过多年的战斗人员盲目依赖分析,我终于有适当的论点来反击。”
Molinaro,Codeweavers.
“对分析的重要介绍,不仅可以理解数据,还导致了如何从中得出结论。”
亚当克利夫顿,流行创意
“作为分析中的崩溃课程,这对我来说是完美的。它概述了过程,建议的方法,每个方法的好处,益处和有效沟通的最佳实践。”
Edward Enrique, District Attorney of New York
“我离开了这门课程,更好地了解如何在设计和研究中使用分析。”
Elizabeth Boulet, FL
"This course is directly relevant to anyone who wants to back up qualitative user research with quantitative analytics data. I will absolutely use what I learned in this course as soon as I return to the office."
约书亚R和all, Cleveland, OH
“这对来自Web分析战术任务的人来说,这对想要变得更加战略性的人来说很棒 - 谢谢!”
Meredith Walker,Stanley Black&Decker
“这是卓越的,通过,信息化如何使用和将分析应用于用户体验目标。当我以为我认为如何使用Photoshop但是拿一个课程并实现了这么多的时候,让我想起了他们的回忆。”
Sean Clark, AACP
“与我的工作非常有信息,尤其相关。我觉得我学到了很多最高提示来更好地使用分析。”
Simon Adams, Capgemini
"Aurora is a great teacher — attentive and helpful."
米歇尔哈珀,媒体
“令人敬畏,定时的方式来呈现密集,但完全有用的内容。做得好!”
Rishawn Williams, State Farm
“非常有用,鼓舞人心,易于理解,打开了一个窗口,让我将UX活动集成到评估和改进的发现中。这一领域是我的弱点,当然这堂课向我提供了很大的知识和资源来增长。”
“我向每个想要获得有用工具的人推荐这门课程,以评估产品并优化它们。这是清晰良好的介绍”
Helena Polybank,阿根廷布宜诺斯艾利斯
"Super helpful to understand how I can team up with the analytic specialist in my department to get more data that will influence my UX projects."
Karly Cunningham, Northwell Health
“这一课程是对今天的分析景观和推动UX市场的工具的奇妙介绍。”
Kevin Alvey, IntelliDyne, LLC
“其中一个非常伟大的功能是勇气的勇气如何与其他用户研究方法配对。非常引人注目的信息来回到我的团队。”
Beth Gray,Kroger Co
"This really helped me to connect the dots when it comes to analytics and how to use them in UX."
珊瑚·赫尔曼,社会中心
"This is a very intensive course. The content is comprehensive, down to the earth and easy to absorb."
Nie Zhenzhi,部落DDB
“非常丰富的。给了我这么多想法,我一直通过电子邮件发送电子邮件,不停地用问题。”
Marens Henry, BOE
"Really like the case studies. They provided good insight into how to turn analytic findings into a UX hypothesis and actions."
“我以前拍了一个谷歌分析课程,但是,这在极光解释了分析分析的方法和有益处。她提供了伟大的现实生活指针。谢谢!”
"I really like the 'real' examples. It cleared up most of my questions w/o asking."
丹尼尔·阿布尼,宾利
"Aurora delivers exceptional material and gives great insight for analytics in many different contents. While I do work in enterprise and the course was strongly based in consumer facing work, the principles applied here have been extremely helpful and has been my favorite class"
“很棒的例子!很多见解和易消化复杂的模式和分析。我可以想象的分析上最好的课程。伟大的演讲者!”
Aleksandra Klos,Roche Polska
“非常有用的技能和技能和技巧,以及案例研究的梦幻般的使用来加强思想!做得好,谢谢!”
植物群Macleod,IBM,伦敦
"This course allows me to connect the dots of what analytics metrics can be used to enable a better way of making data based decisions."
凯尔麦克布里,巴尔塔·贝斯森集团
"Perfect, really matched the course! Kathryn Whitenton was efficient in her delivery of content. This course was full of actionable content. Really hit the mark in terms of what I needed to know."
Valerie Miller, United Way Worldwide
“这是一个不与分析不协调的UX人的概要。课程在尝试向客户辩护中的决定时,真的真的帮助一个人。”
Chris Carpenter,基督教广播网络
“案例研究澄清了可以应用不同指标的多种方式,以便使用数据来验证基于UX的选择。非常有助于公司中的利益相关者。”
N.Van Ommeren,Bol.com
"The course was the reason why I came to the NNG Conference. I consider myself intermediate with analytics and would say this class was high quality. Excellent, fantastic, not enough of this in the UX space. I was mentally stimulated throughout the entire session and will walk away with great information. The quality of instruction was very high. I was challenged from start to finish. This exceeded my expectations."
克里斯蒂奥尔森,豪华
"Kathryn is an excellent speaker, and really knows her stuff. For a day about Analytics and statistics it was very engaging and entertaining."
伊斯特大学伊德赫
“极光向地球教学和简单的例子缓解了我的恐惧,让我感到不太害怕这个主题 - 我计划立即尝试她的策略。”
乌鸦摩尔CDK全球
“这是一个很好的课程。我们对使用分析判断我们的项目是否成功,我们并不伟大。我很高兴回去并向我的项目计划添加指标目标。”
Jan Krepelka,PMMI Media Group
"Great class, great teacher. She has a style that's very smooth and easy to learn from."
Jamal Momon, Cheetah Digital
“我印象深刻,凯瑞恩能够熟练地回答困难的问题。她对指标的解释帮助我了解如何更准确地进行我的分析(例如访问持续时间和队列分析)。”
Chris Soh,房屋开发委员会,新加坡
"Kathryn did an excellent job of providing practical application and answering questions, as well as affirming that the data is important but the way you use it makes the difference in creating better user experiences."
Natalie Brown,Newcity,Spartanburg,SC
“这门课程对我来说是完美的。它不仅加强了一些我含糊不清的东西,而且也教会了一群新的事情。这是正确的深度,我能采取我的权利学会并将其应用于我的工作,但不会过于深深地,它会压倒我(因为我们只有几个小时的时间为这门课程)。很高兴在未来做更多的课程!“
Euphemia Wong, Vancouver
“在本课程中,您将学习理论并通过练习进行实践。开始理解您的网站和应用程序的分析的大起点。”
Serguei Orozco,亚马逊,西雅图
"This course is a great way to dig into the methods of triangulating analytics and user research. I plan on using what I learned on my next project."
TIA ESCOBAR,WEB.com组
“大量资源,绝对扩大了我对这个主题的了解,我觉得我能够在我作为产品设计师的角色中的洞察团队更好地沟通。”
Lucia Amado,都柏林,爱尔兰
“Kathryn在分析领域拥有彻底的知识,她分享了来自现实世界案例研究和研究经验的关键学习。她绝对是推荐务实解决具有挑战性的商业场所的务实解决方案的巨大倡导者。”
Amit Bakore,Synerzip,Pune,印度
“如果您想了解UX中分析的好处,这是正确的课程!它通过发现阶段来分析,甚至可以帮助您使用讲故事。大课程!”
Gemma Trigueros,蒙特利尔,加拿大
"It totally opened my mind to different perspectives. In this class you learn how to group information, organise your data and approach a problem in multiple ways in order to find various possible solutions."
Katerina Foskolou,Atypon,雅典,希腊
"I highly recommend this to anyone who wants to make more data-driven design decisions. Course teachers designers to think in terms of results and how we could investigate & achieve those."
Jessica Dee,SAP,Cupertino,USA
"I really enjoyed various methods of collecting analytical data and the case studies shared in this course. Kathryn Whitenton explained them with plenty of examples and exercises. I would recommend this to everyone in my team."
Monalisa Satpathy, SAP, Ariba, Dublin, Ireland
"Whether you are an analytics or UX geek, the explanation of metric concepts are translated well to both fields. Looking forward to using what I learned today right away. Thank you!"
Andreina, Nutley, NJ. USA
“具有巧妙的内容巧妙地且具有精心设计的幻灯片的梦幻般的课程。为智能”Layperson“提供了一点背景和实验,但没有统计教育。
Loved the "apples and oranges slide, Kathryn!"
黎明尼尔,自由职业者UX专业,美国红木市
“这门课程对于任何经验级别都很伟大,并以明确和简洁的方式提出信息。”
Rachael Moses, Abercrombie & Fitch, Columbus, Ohio, USA
"As a manager of a UX team, I've often felt like I don't know what quantitative metrics make sense for us to be reporting on, but this course helped me narrow down assumptions, discover new key KPIs to track, and validated others that I felt might be powerful, but wasn't quite sure."
Vanessa Sigman,Clearlink,盐湖城,美国
"Having used analytics for quite some time I feel like I finally know how to make the numbers tell the story."
亚伦·赫菲特,火箭媒体
对于可用性和用户体验专业人员,我们的大部分决策传统上是由通过定性研究的经验数据驱动 - 如果我们很幸运!围绕UX决定的所有摩擦(例如,生气HiPPOS,失望的设计师,刺激性IAS),定量数据驱动的决策非常有吸引力。当您获得可量化的数据以支持您的调查结果和建议时,从商业管理人员和持有钱包的人的注意力可能会更容易。
In this course, we will outline the types of data that are available, the questions they can answer and how to incorporate these into the design process and complement existing qualitative research methods.
Trevor Calabro
宾夕法尼亚州学院,帕特森设计集团
Please note:This course is not intended to provide instruction regarding how to use particular analytics packages.