分析和用户体验

Interpreting data trends in conversions, pageviews, and other user actions to identify opportunities and guide UX design

对于可用性和用户体验专业人员,我们的大部分决策传统上是由通过定性研究的经验数据驱动 - 如果我们很幸运!围绕UX决定的所有摩擦(例如,生气河马s, disappointed designers, irritated IAs), quantitative data-driven decisions are very attractive. And getting attention from business executives and those who hold the purse-strings can be much easier when you've got quantifiable data to support your findings and recommendations.

在本课程中,我们将概述可用的数据类型,他们可以回答的问题以及如何将这些纳入设计过程和补充现有的定性研究方法。

“每个人都会收集分析,但似乎没有人知道如何有效地使用它们。这门课程确切地教导你。这是当然的类型,可以帮助你在职业生涯中升级。”

特雷瓦尔卡拉布罗
Aten Design Group, State College, PA

请注意:This course is not intended to provide instruction regarding how to use particular analytics packages.

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