参加本课程并通过考试赚取1 UX Certification credit，这也符合可选的UX研究专业。
Learn more about NN/g'sUX认证程序。
分析和User Experience
Interpreting data trends in conversions, pageviews, and other user actions to identify opportunities and guide UX design
Topics Covered
Topics Covered
- Why use analytics和user research?
- 三角测量
- Merging who, what, and where with the why
- How can analytics help UX folks?
- 在各组织中使用UX团队的分析数据成功的案例研究
- UX发现
- Issue Identification: Find problems to be solved with UX expertise
- 战略Guidance: Justifying projects, validating personas, informing customer journeys maps, and collecting background information necessary for design planning
- UX Optimization
- 健康监控：确定目标，信号和指标，以开发持续的测量计划，以跟踪关键绩效指标（KPI），表示是否存在UX问题
- 实验：运行和评估A / B和多变量测试，以通过不同的设计和内容变化来改善结果
- 项目指标：确定可以在实施之前和之后测量的项目特定度量，以确保与可交付成果满意度
- Goals
- 不同类型的目标：交易，参与等。
- 宏转换表明有关收入或关键关键交易
- 微调指示过程里程碑朝着宏转换或次要行动，指示潜在的未来宏转换
- Custom variables to track characteristics of users, sessions and particular pages people interact with to be used for more advanced analysis
- 捕获操作的事件跟踪用户在Web页面中采取诸如下载文档，与计算器交互，观看视频，填写表单字段等。
- 指标术语和UX值/解释
- Visits/Sessions
- Unique visitors
- Pageviews/Unique pageviews
- Pages/visits
- Average visit duration
- Bounce rate
- ％新访问
- Recency and Frequency
- Entrances
- 退出率
- 页面值
- Average time on page
- 讲故事与数据（与报告和仪表板）
- 报告操纵工具
- 方面
- Filters
- 意见
- 段
- 导航摘要
- 在页面分析
格式
格式
The course is mainly in lecture format with lots of case studies and a few exercises to reinforce the learned principles and guidelines. Opportunities to ask questions and get answers.
相关课程
相关课程
NN / G提供了两种课程，专注于定量UX方法，但这些课程地址两种不同类型的数据收集：
- 分析和User Experience，此页面上描述的课程，涵盖了被动地收集的数据的使用recording all user actions on a live website or application。Analyzing trends and outliers in this large body of data can identify UX opportunities and evaluate the success of UX designs.
- Measuring UX是一个不同的课程，专注于designing and analyzing quantitative usability studies, where a sample of representative users perform assigned tasks. The course provides you with tools to understand how much you can trust results obtained from any given quantitative study. While some of those tools can be applied to analyzing analytics data,Measuring UXpresents them in the context of controlled usability studies.
这两种方法都可以应用于各种不同的网站和应用。分析data comes from a larger group of users in uncontrolled, but real-life situations.定量可用性研究allow you to put a number on your site’s usability and gather more in-depth and specific information about which tasks are easy or difficult to perform on your site. (If you really want to be thorough, use both methods — taking both courses — and triangulate the findings.)
UX认证信用
UX认证信用
参与者评论
参与者评论
“课程在20,000英尺之间的完美平衡。查看和详细的视图。”
Randy Lockwood，决策
“我很感激，这不仅仅是如何使用一个工具的长篇大论，而是提供了关于如何使用数据通知UX决策的真实示例和指导。”
Amy Caracappa，普罗维登斯，ri美国
“我真的与本课程相连。我的组织争夺了分析和可用性研究/测试的结合。我觉得我可以从这门课程弥补我的组织一直在经历直到这一点的差距。”
nikle wohlmacher，nols
“对架构师，设计师，信息战略家，数据科学家来说很重要的指标景观概述。实用，可操作的见解。”
Seth Earley, IEEE
更多参与者评论
"Take this course if you've ever had to go over button colors or names because you'll learn a practical and defensible approach."
"A good balance of practical exercises, examples and theory. I love the mixing in of research that you guys do, plus real examples and best and worst practice."
Don Foster, Accenture
“在备份这些示例的情况下给出的具体，优秀的例子，赞赏数据。教练是一个强大的演示者和促进者。”
Clint Nieuran遗产铸造
“我觉得基于我的分析，赋予了强大的案例或反对建议的重新设计。”
Angela Runnals, Simon Fraser University
“该课程具有如何融合如何，战略和实际应用，并且练习确实有助于加强此刻的课程。不仅仅是什么以及如何，为什么，但为什么。谢谢！”
Jill Becker, Seattle
"Although I have an analytics background, there were many ideas presented that I hadn't considered as they apply to UX. I now have a lot of exciting work to do!"
Jennifer Pritchard，IGS Energy
“该课程非常有趣，有用。有条理和清晰。案例研究和来自工具的实际示例（例如Google Analytics）有用，教练非常好。谢谢。”
Yair Baker，Gohenry
“使用分析到更好的UX的核心概念的大概概述，具有许多案例研究和实用的提示。思想的食物。”
rafal borkowski，uxox.pl
“扎实的完全知识精美。谢谢！”
mateusz，uxox.pl
“内容和交付是现货的。我在分析工具方面学到了很多关于分析工具以及如何通过用UX原则来利用它们来利用它们。”
Essa Haddad, Ztar Mobile Inc.
“经过多年的战斗人员盲目依赖分析，我终于有适当的论点来反击。”
Molinaro，Codeweavers.
“对分析的重要介绍，不仅可以理解数据，还导致了如何从中得出结论。”
亚当克利夫顿，流行创意
"As a crash course in analytics, this was perfect for me. It overviewed the process, the recommended methods, the benefits and limitations of each method and best practices in communicating effectively to stakeholder."
Edward Enrique, District Attorney of New York
“我离开了这门课程，更好地了解如何在设计和研究中使用分析。”
伊丽莎白Boulet，FL
"This course is directly relevant to anyone who wants to back up qualitative user research with quantitative analytics data. I will absolutely use what I learned in this course as soon as I return to the office."
约书亚R和all, Cleveland, OH
“这对来自Web分析战术任务的人来说，这对想要变得更加战略性的人来说很棒 - 谢谢！”
Meredith Walker，Stanley Black＆Decker
“这是卓越的，通过，信息化如何使用和将分析应用于用户体验目标。当我以为我认为如何使用Photoshop但是拿一个课程并实现了这么多的时候，让我想起了他们的回忆。”
肖恩克拉克，AACP
"Very informative and especially relevant to my work. I feel like I've learned a lot of top tips to better use analytics."
Simon Adams, Capgemini
“奥罗拉是一位伟大的老师 - 细心和乐于助人。”
米歇尔哈珀，媒体
"Awesome, well-timed way to present a dense, but completely useful content. Well Done!"
Rishaxe Williams，州农场
“非常有用,鼓舞人心的,易于理解和opened a window for me to integrate UX activities from discovery to evaluation and improvement. This area is my weakness and certainly this class offered me great knowledge and resources to grow with. Very appreciated."
"I recommend this course to everyone who wants to get useful tools to evaluate there products and optimize them. It is clear and good introduction in this field"
Helena Polybank, Buenos Aires, Argentina
"Super helpful to understand how I can team up with the analytic specialist in my department to get more data that will influence my UX projects."
Karly Cunningham，Northwell Health
"This course is a fantastic introduction to the analytics landscape and those tools driving the UX market today."
Kevin Alvey, IntelliDyne, LLC
“其中一个非常伟大的功能是勇气的勇气如何与其他用户研究方法配对。非常引人注目的信息来回到我的团队。”
Beth Gray，Kroger Co
“这真的有助于我在分析到分析时连接点，以及如何在UX中使用它们。”
珊瑚·赫尔曼，社会中心
"This is a very intensive course. The content is comprehensive, down to the earth and easy to absorb."
Nie Zhenzhi, Tribal DDB
“非常丰富的。给了我这么多想法，我一直通过电子邮件发送电子邮件，不停地用问题。”
Marens Henry，Boe
"Really like the case studies. They provided good insight into how to turn analytic findings into a UX hypothesis and actions."
“我以前拍了一个谷歌分析课程，但是，这在极光解释了分析分析的方法和有益处。她提供了伟大的现实生活指针。谢谢！”
"I really like the 'real' examples. It cleared up most of my questions w/o asking."
丹尼尔·阿布尼，宾利
“Aurora提供了卓越的材料，对许多不同内容的分析提供了很好的洞察力。虽然我在企业中工作，但课程强烈地基于消费者面临的工作，这里应用的原则非常有用，是我最喜欢的课程”
"Great examples! A lot of insights and easy to digest complicated patterns and analysis. Best course on analytics I could imagine. Great speaker!"
Aleksandra Klos，Roche Polska
“非常有用的技能和技能和技巧，以及案例研究的梦幻般的使用来加强思想！做得好，谢谢！”
植物群Macleod，IBM，伦敦
"This course allows me to connect the dots of what analytics metrics can be used to enable a better way of making data based decisions."
凯尔麦克布里，巴尔塔·贝斯森集团
"Perfect, really matched the course! Kathryn Whitenton was efficient in her delivery of content. This course was full of actionable content. Really hit the mark in terms of what I needed to know."
Valerie Miller，曼联全球
“这是一个不与分析不协调的UX人的概要。课程在尝试向客户辩护中的决定时，真的真的帮助一个人。”
Chris Carpenter，基督教广播网络
"The case studies clarify the multiple ways different metrics can be applied so you can use data to validate UX based choices. Very helpful for onboarding of stakeholders in company."
N.Van Ommeren，Bol.com
"The course was the reason why I came to the NNG Conference. I consider myself intermediate with analytics and would say this class was high quality. Excellent, fantastic, not enough of this in the UX space. I was mentally stimulated throughout the entire session and will walk away with great information. The quality of instruction was very high. I was challenged from start to finish. This exceeded my expectations."
Kristi Olson, Deluxe
“Kathryn是一位优秀的演讲者，真正了解她的东西。关于分析和统计数据的一天，它非常吸引和娱乐。”
伊斯特大学伊德赫
"Aurora's down to earth teaching and simple examples eased my fears and made me feel less intimidated by this subject — I plan to try out her strategies immediately."
乌鸦摩尔CDK全球
“这是一个很好的课程。我们对使用分析判断我们的项目是否成功，我们并不伟大。我很高兴回去并向我的项目计划添加指标目标。”
Jan Krepelka，PMMI Media Group
“伟大的班级，伟大的老师。她有一种非常顺利且易于学习的风格。”
Jamal Momon，Cheetah Digital
"I am impressed that Kathryn is able to answer difficult questions proficiently. Her explanations of the metrics helped me understand how to perform my analysis more accurately (eg visit duration & cohort analysis)."
Chris Soh，房屋开发委员会，新加坡
“Kathryn在提供实际应用程序和回答问题的情况下做了很好的工作，并肯定数据很重要，但您使用的方式使其成为创造更好的用户体验的差异。”
Natalie Brown，Newcity，Spartanburg，SC
"This course was perfect for me. It not only reinforced some of the things I vaguely knew about, but also taught me a bunch of new things as well. It was the right amount of depth in that I'll able to take what I learnt and apply it to my work, but not overly deep that it would overwhelm me (since we only had several hours of time for this course). Excited to do more courses in the future!"
训练味黄，温哥华
“在本课程中，您将学习理论并通过练习进行实践。开始理解您的网站和应用程序的分析的大起点。”
Serguei Orozco，亚马逊，西雅图
"This course is a great way to dig into the methods of triangulating analytics and user research. I plan on using what I learned on my next project."
Tia Escobar, Web.com Group
“大量资源，绝对扩大了我对这个主题的了解，我觉得我能够在我作为产品设计师的角色中的洞察团队更好地沟通。”
Lucia Amado，都柏林，爱尔兰
"Kathryn has a thorough knowledge in the area of Analytics and she shared key learnings from real world case studies and her research experience. She is definitely a great advocate of recommending pragmatic solution while dealing with challenging business situations."
Amit Bakore，Synerzip，Pune，印度
"If you want to learn about the benefits of Analytics in UX this is the right course! It walks you through the discovery phase, to the analysis, and even helps you with the storytelling. Great course!"
Gemma Trigueros，蒙特利尔，加拿大
“它完全将我的思想打开了不同的观点。在此类中，您了解如何组织信息，以多种方式组织您的数据并接近问题，以找到各种可能的解决方案。”
Katerina Foskolou, Atypon, Athens, Greece
“我强烈推荐给任何想要制作更多数据驱动的设计决策的人。课程教师设计师在结果方面思考以及我们如何调查和实现这些。”
Jessica Dee，SAP，Cupertino，USA
“我真的很喜欢收集分析数据的各种方法以及本课程共享的案例研究。Kathryn Whitenton用大量的示例和练习向他们解释了它们。我会向我团队中的每个人推荐它。”
Monalisa satpathy，Sap，阿里巴，都柏林，爱尔兰
“无论您是分析还是UX GEEK，都会对两个字段翻译得很好地转化了公制概念的解释。期待立即使用我今天学到的内容。谢谢！”
Andreina，NuteLyley，NJ。美国
“具有巧妙的内容巧妙地且具有精心设计的幻灯片的梦幻般的课程。为智能”Layperson“提供了一点背景和实验，但没有统计教育。
喜欢“苹果和橘子幻灯片，凯瑟琳！”
Dawn Neal, Freelance UX Professional, Redwood City, USA
“这门课程对于任何经验级别都很伟大，并以明确和简洁的方式提出信息。”
Rachael Moses, Abercrombie & Fitch, Columbus, Ohio, USA
“作为UX团队的经理，我经常觉得我不知道我们要报告的定量指标是什么意义，但这门课程帮助我缩小了假设，发现了新的KPI跟踪，并验证了其他人我觉得可能是强大的，但并不肯定。“
Vanessa Sigman，Clearlink，盐湖城，美国
"Having used analytics for quite some time I feel like I finally know how to make the numbers tell the story."
亚伦·赫菲特，火箭媒体
For usability and user experience professionals, much of our decision-making has traditionally been driven by empirical data derived via qualitative research — if we are lucky! With all the friction surrounding UX decisions (e.g., angryHiPPOs, disappointed designers, irritated IAs), quantitative data-driven decisions are very attractive. And getting attention from business executives and those who hold the purse-strings can be much easier when you've got quantifiable data to support your findings and recommendations.
In this course, we will outline the types of data that are available, the questions they can answer and how to incorporate these into the design process and complement existing qualitative research methods.
Trevor Calabro
宾夕法尼亚州学院，帕特森设计集团
请注意：本课程不旨在为如何使用特定的分析包提供指导。