当被要求重新设计网页或流程时，你不能只是挥动魔杖，突然有一个新的，辉煌的设计在你面前的实现，也不应该到达你的标准设计模式的包并盲目地应用。而following standards很重要促进界面学习那patterns don’t always offer the full answer for your unique UI challenges. Rather than waiting for “inspiration to strike,” UX designers need a systematic way to approach everyday design activities so that they produce high-quality designs and solve usability problems.
定义：Ideationis the process ofgenerating a broad set of ideas on a given topic，没有试图判断或评估它们。
而the eventual goal of ideation is a high-quality design that solves a specified problem, the focus of ideation isquantity instead of quality。iDeation只是完整的UX设计过程中的一步;一旦产生了想法，必须遵循单独的分析来决定追求哪些想法（或部分思想）。更好的想法更好：一个广泛的游泳池可供选择，增加一个想法将成为一个伟大的设计解决方案的种子。
Most people associate ideation with the term “brainstorm.” Technically, brainstorming is one type of ideation, which has been formalized as a process by Alex Osborn in his book一种pplied Imagination.Osborn’s guidelines for brainstorming — go for quantity, there are no bad ideas, crazy is welcomed, and encouraging building off ideas — also work well for many other ideation techniques.
The ideation process takes shape in many forms: it can be done alone or in a group, in-person or remotely, the session can be short or span several hours, it could be a one-time event or a recurring meeting, and it can be as formal or informal as needed. There are no limits to the types of problems or design challenges that benefit from ideation, from large undertakings such as adding a new product feature, to small tasks like redesigning a specific portion of a single page.
- 想法是not评估。The critical characteristic of an ideation session is that all judgment is postponed, so that every participant feels comfortable contributing, without fear of being evaluated.评估扼杀了创造力。
- 想法是recorded and the session is documented。Recording can be as barebones as taking notes with paper and a pencil, or can include supplies such as whiteboards, dry-erase markers,便利贴那pipe cleaners, glue, construction paper, scissors, old magazines, or other documents to cut up —anything在消散之前帮助捕捉一个想法。这些工件在会议内以有形形式记录所有思想，并确保一旦进入评估阶段，就不会被遗忘和解雇。另外，在想象时可见的这些伪像可见，可以作为更多想法的灵感。
- 合作马刺多样化的想法。当然一个人可以想象own successfully, working with a group often generates a greater number and variety of ideas. This could mean inviting just one other person or a whole multidisciplinary team to participate in the ideation session. While a large group runs the risk of getting unwieldy, a more diverse set of backgrounds, experiences, and areas of expertise can produce a wider set of ideas. Allowing others to share their ideas in this open environment also hasteam-building benefits and can strengthen buy-in for the final design because everyone had the chance to contribute.
When to Ideate
Before embarking on your ideation journey to fix or optimize a design, remember to always make sure that you’re solving the right problem. It is critical that all the participants in the ideation session already understand users’ needs and that they ground ideas in these needs, and not into novel design trends or convenient technical solutions. (This is why ideation occurs within theExplorestage of thedesign-thinking framework， 之后Understandstage, where user research occurs.)
时间表或预算不应该是跳过用户研究的借口。一种各种方法may be appropriate for your situation. We have long advocated fordiscount usability研究 - 简单，快速，廉价的研究绝对比根本没有学习更好。即使对于小重新设计的努力，也有时间快速运行unmoderated remote usability test上the现有设计以获得见解into the issue.If you don’t understand your users, the ideas you generate will be worthless:they may not be on target, and, even worse, you won’t have the correct evaluation criteria for determining which idea is the best and should be implemented.
使用您的研究调查结果定义要解决的想法问题。清楚用户遇到的困难。例如，您可能会说，“根据我们的日记研究，非舞蹈英语扬声器难以使用语音接口报告该领域的机械问题。”此问题陈述所需的详细程度会有所不同，并且对于广泛的范围和一个狭窄的范围有许多优势和缺点 - 例如，狭窄的范围可能会扼杀创造力，而太宽范围可能会产生未经专业的想法。无论如何，确保识别思想会话的焦点是提高用户体验;留出任何真实的约束，例如技术可行性或商业可行性。请记住，在这个阶段，不太有意思：它很多easier to scale back a crazy idea that addresses a true user need, than to try to make a mundane idea desirable。
Ideation should occur before any solutions have been prescribed for the design problem, and before creating anyUX原型。Some ideation sessions, such asdesign charrettes那may include making sketches of the interface as a way to generate and document a large number of diverse designs, but these should be seen purely as artifacts of the session, and not as final prototypes to be actually implemented without subsequent evaluation.
Ideation Promotes Parallel Design
Spending time ideating several possible solutions before beginning to design is seen by some as a waste of effort, especially when facing short timelines and limited budgets. According to these naysayers, why entertain creating a multitude of designs when almost all of them will eventually be rejected in favor of a single design? Don’t fall into this trap! The平行设计的好处已经记录并量化了：我们不应该将自己限制在一个设计解决方案中，并留下大部分设计空间未探索。
Ideation and investigation of multiple solutions (as opposed to a single one) give us a better chance to uncover the optimal design path, rather than merely the first path. Generating many ideas highlights different facets of the problem and also different potential approaches to the solution; each proposal’s pros and cons can be later evaluated, and then ideas can be combined to create the ideal solution. Do notsatisfice在你的第一个想法中，你的更高管理层也向您交付给您。记得：
Time spent ideating is time well spent.
Once a wide set of ideas has been generated, it’s time to relax and take a break! Stepping away (at least mentally) from the proposed solutions is a necessary step before any successful evaluation can occur. Whether you ideated on your own or with a larger group, have a snack, get more coffee, take a walk, discuss some unrelated topic for a few minutes — anything to break up the ideation session and signal moving into this next phase. By giving the mind a chance to rest, you and your team will avoid making decisions fueled by fatigue and can better approach the assessment and prioritization of the ideas.
This group evaluation at the end of the ideation session is critical to demonstrate that all ideas contributed are equally heard and considered, and show how each person’s involvement will impact the end result. If the participants in your ideation session don’t feel heard and valued, it is unlikely that they’ll ever participate again.
讨论记录的想法与意念group — or if alone, contemplating each of your produced ideas — and deciding which to move forward with can occur in many ways. Methods range from using affinity diagrams to cluster ideas, to having each proposed designcritiquedby the group (don’t forget to point out the positives!), to taking a “vote” on the different suggestions. This process will help you understand the various goals and benefits of each idea, and which concepts resonate with the group when the time comes to move on to the prototyping stage. Keep in mind that you needn’t choose a single design — prototype the top three ideas (or combinations of several ideas) to test and discover which is the best concept.
Whether formally or informally, individually or as a team, every time we design something we go through an ideation process. Ideation is not only for generating the next “big idea” — rather,所有UX设计人员都应该在面向任何设计问题，大或小时都会映射。
通过avoiding any early evaluation of ideas, we open our minds up to deeper exploration, and ultimately to more innovation and insight. It is highly unlikely that the first idea we come up with will ever be the best, so it is important to allow ourselves the space and time to continue dreaming up more ideas. Only by casting this wide net can we hope to uncover the optimal solution.
了解更多的想象性指南和结构化技术，以激励您的全天培训课程Effective Ideation Techniques for UX Design。
Osborn, A. F. (1953/1979).应用想象力：创造性思维的原则和程序。New York: Scribners.