Grammar rules exist to help us communicate clear and meaningful messages. Many grammatical rules are sacred and should never be violated, such as misusing homonyms and idioms, or choosing the wrong word (e.g., “there” instead of “their”). Such mistakes make us sound incompetent (when we’re not) and damage credibility.Writing for online is different than writing for print

  • Web users are oftenaction oriented,“向前倾身”在寻找目前的问题的答案中,而不是靠背来吸收一本好书。
  • 网页内容是distributed among multiple locations-often on separate websites-whereas print content is usually delivered as a single object with no separate navigation other than turning the page.
  • Interactiveusers read very few wordson most web pages, because they're impatient and already have their mouse-finger itching to move to the next page.
  • 人们可以困惑或误导当搜索在从上下文中脱离的网页上浏览它们时,如果他们已经阅读了该站点的其余部分。精心制作的写作风格需要太长时间,不能直接设置新来的用户。

Some grammar rules are worth breaking如果你有充分的理由。但在我给你我的最高规则列表之前,重要的是要强调,我没有主张作家违反或变得邋..的作家。您必须先知道规则,然后有效地打破它们。

The rules that you can violate depend on thecontext, 目标观众和品牌或说话的语气。For example, the tone applied to professional publications is usually more formal than the tone of blog posts from the same company. Formal tone usually requires adhering to traditional writing conventions more closely, whereas conversational tone allows for greater flexibility.

With that said, the following list applies to almost any website. With balanced usage, breaking these rules can result in better scannability and comprehension.

打破规则#1:切勿使用句子碎片

Sentence fragments are incomplete sentences, usually missing a subject or verb. Complete sentences are important because they express a complete idea. While it’s advisable to write complete sentences, when applied sparingly, fragments can add impact. Help readers feel what you feel.

对于Web读者,snippets are a plus because they allow users to scan不必阅读全身副本。当句子片段正确完成时,读者可以从上一句话中借用单词以使片段整体。上下文填补了空白。

是简洁的。Web用户会爱你。

Dosomething.org breaks writing rules purposefully for a casual conversational tone. Fragments add rhythmic interest and emphasize information.

升降机。虽然这些句子很短,但它们不包含足够的信息来传达该产品的内容。请注意:如果缺少关键信息或未建立上下文,则短路并不总是更好。

突破规则#2:拼出少数

A common writing rule for numbers is to spell out whole numbers less than 10; reserve the numeric format for numbers 10 or greater.

比较以下两个短语。版本A是语法正确的,但更难以处理,而不是版本B.拼写数字使它们更加难以点击,而不是数值写入它们。

Version A: Our solar system consists of eight planets. There are four planets that have rings around them.

版本B:我们的太阳系由8个行星组成。他们周围有4个行星。

版本B使人们更轻松地扫描和识别数字。(特别是如果他们试图找出类似“行星百分比的百分比”,这是一个典型的原因,搜索可能使用户能够首先将用户带到该页面。)在线阅读时,用户扫描页面对于可能回答他们问题的线索。如果他们寻求的答案是一个数字,那么数字格式通常会比书面版本更多的关注。数字格式也使人们更容易比较数字,因为他们脱颖而出。例如,如果读者必须弄清楚具有环的行星的百分比,则B版本会使过程更容易。

In general,当数字需要脱颖而出时,将它们显示为数字。我们的eyetracking studies show people fixate on numeralswhen looking for facts.

(在我们的报告中获取更多深入信息:How People Read on the Web: The Eyetracking Evidence。)

打破规则# 3:段落应该包含3 - 5 sentances

传统上,教师鼓励年轻学生用至少3-5个句子写下段落。有时你需要做出的那一点需要几个句子,有时它不会。如果您可以在一句话中完成工作,请执行此操作。一句话段落可以提供影响并提请注意可能埋葬的关键点

This technique facilitates scanning because it gives readers a break. It’s much easier to read small paragraphs than large blocky ones.

Nytimes.com: Small digestible paragraphs like these feel inviting and facilitate scanning.

Conclusion

Ignoring all writing rules is not going impress anyone. However, some rules are worth breaking to facilitate scanning and heighten comprehension and mood. The overarching tenet: Break grammar rules for清晰度和速度。适可而止。学习更多关于可用周的网页写作技术