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Therese Fessenden

Therese Fessendenis a User Experience Specialist with Nielsen Norman Group, manager of the Online Seminar Program, and host of the NN/g UX Podcast. While she is not in the office, she spends some of her time as a Captain in the U.S. Army Reserve. Her experience with varying industries and types of clients lends to a unique perspective of how user experience research can better inform design and business decisions.

@tbfess

Articles and Videos

  • When Remote Workshops Fail

    For a successful remote workshop, pick the tools with low entry cost, plan timing carefully, and create the expectation for active participation.

  • Privacy Policies and Terms of Use: 5 Common Mistakes

    Policy pages often fail to follow basic usability guidelines: they are not readable, lack high-level summaries and inside-policy navigation, have poor formatting, and are not available in expected places.

  • Tools for Running Remote UX Workshops

    How to maximize team participation and the value of the outcome when running a UX workshop remotely. Different platforms have different benefits and downsides, so choose depending on your circumstances and needs.

  • Tools for Remote UX Workshops

    The type of workshop will dictate which tools your team should use. Ultimately, with limited time and budget, your best bet is to use a tool your team already knows how to use.

  • The Diverge-and-Converge Technique for UX Workshops

    By first working independently on a problem, then converging to share insights, teams can leverage the benefits of both work styles, leading to rapid data analysis, diverse ideas, and high-quality designs.

  • Facilitating UX Workshops with Stakeholders in the Room

    How to maximize the positive contribution of a variety of stakeholders in workshops throughout the UX design process while minimizing any disruptive or negative impact.

  • Footers are Underrated

    There's a footer at the bottom of every web page, but the design of this utilitarian page element is often overlooked, making the website perform below its potential. In our usability studies, users often turn to page footers for important information and tasks, making them an integral part of the overall experience of a site.

  • What B2B Designers Can Learn from B2C About Building Trust

    Even though B2B and B2C ecommerce sites have different kinds of users, both types of sites can use similar strategies to simplify purchase flows and increase consumer trust.

  • How Anchoring Influences UX

    锚定心理原则,我可以mpact how people perceive value and make decisions — in real life and on an interface.

  • Ecommerce Selling Strategies from Brick and Mortar Stores

    The user experience of shopping online can be enhanced by employing proven selling strategies from physical stores in the design of ecommerce websites.