Page Laubheimer

Page Laubheimeris a Senior User Experience Specialist with Nielsen Norman Group. He helps organizations focus on delivering outstanding user experience in order to achieve their strategic goals. He combines his expertise in website usability with experience managing a team of designers and developers to successfully implement UX best practices across a range of platforms.


  • 做实地研究远程


  • Virtual Tours

    User interfaces that simulate a presence in a physical space allow people to tour an environment without travelling there, but were mostly considered secondary by our research participants, partly because it’s currently slow and confusing to navigate virtual tours.

  • Spatial Memory: Why It Matters for UX Design

    With repeated practice, users develop imprecise memory of objects and content in a UI, but still need additional visual and textual signals to help them find a specific item.

  • Virtual Tours: High Interaction Cost, Moderate Usefulness

    Virtual tours are an occasionally useful secondary tool for checking on specific details, but most users find them to be high effort, slow, and of limited value.

  • Accordion Icons: Which Signifiers Work Best?

    The caret icon most clearly indicated to users that it would open an accordion in place, rather than linking directly to a new page.

  • Don't A/B Test Yourself Off a Cliff

    A/B testing often focuses on incremental improvements to isolated parts of the user experience, leading to the risk of cumulatively poor experience that's worse than the sum of its parts.

  • 3 Persona Types: Lightweight, Qualitative, and Statistical

    For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight approaches, respectively.

  • Stop Counting Clicks: The 3 Click Rule is Nonsense

    Users want to do the least amount of work possible to get to a desired web page. However, "work" is the sum of difficulty presented by each click and not the number of clicks in itself. Here are some tips for making a path easier to navigate.

  • Drag–and–Drop: How to Design for Ease of Use

    Clear signifiers and clear feedback at all stages of the interaction make drag–and–drop discoverable and easy to use.

  • Executing UX Animations: Duration and Motion Characteristics

    Define a trigger, transformations, duration, and easing of the animation, and be mindful of accessibility issues and annoying the user.