Kathryn Whitenton

Kathryn Whitentonis Nielsen Norman Group's Director of Digital Strategy. She works with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors.


Articles and Videos

  • Better Forms Through Visual Organization

    How to organize and lay out your form fields and their labels to make data entry easier for users.

  • 导航Menus - 5 Tips to Make Them Visible

    If users don't notice a navigation menu, they won't use it, and website usage will plummet. Here are 5 design guidelines to increase the visibility of navigation menus.

  • The Need for Speed, 23 Years Later


  • Risk of Copying Famous Companies' Designs

    If a website or company is big and famous, should you copy their design for your own site? Likely not, because good UX depends on context, and your situation could be quite different than a world-famous company's circumstances.

  • The Risks of Imitating Designs (Even from Successful Companies)

    Even great companies make mistakes. Don’t risk your UX by assuming it’s safe to follow a design pattern just because it’s used by a successful company.

  • 未经发出的用户测试:如何以及为什么要做它们

    The 6 steps for running unmoderated usability testing are: define study goals, select testing software, write task descriptions, pilot the test, recruit participants, and analyze the results.

  • 什么是转换率,ux是什么意思?

    Conversions measure whether users take a desired action on your website, so they are a great metric for tracking design improvements (or lack of same). But non-UX factors can impact conversion rates, so beware.

  • 用于未拨出的可用性测试的工具

    Many platforms for unmoderated usability testing have similar features; to choose the best tool for your needs, focus on the type of data that you need to collect for your goals.

  • A/B Testing 101

    What is A/B testing, and why should you consider this method for measuring the business value of design changes?

  • How to use Screening Questions to Select the Right Participants for User Research

    To recruit appropriate UX research participants, assess people’s characteristics without giving away the purpose of the study.