Jakob Nielsen

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use.

Articles and Videos

  • Augmented/Virtual Reality vs. Computer Screens

    Will 3D user interfaces like VR and AR replace flat screens, and how should UX designers prepare for these technologies?

  • Time to Make Tech Work

    Users waste unacceptably much time struggling with computer bugs. Users' mental models suffer when systems don't work as advertised, leading people to question their understanding of the UX.

  • Who Inspired Jakob Nielsen?

    At the Virtual UX Conference, Jakob Nielsen talked about the people who inspired him early in his career — and more recently.

  • Abandoning Best Practices in UX

    When should one abandon best practices in user experience, and what does it take to declare that something is a best practice?

  • Vocabulary Inflation in UX

    The user experience field is plagued by vocabulary inflation: repeatedly replacing well-known terminology with new fancy words that cause miscommunication.

  • How Can UX Professionals Balance a Range of Skills as They Build Their Careers

    Advice on how to balance breadth and depth of skill within the many different subdisciplines of the user experience profession. You can't be great at everything, so how do you choose where to specialize in your UX career?

  • User Interface Design Fails

    Jakob Nielsen讨论的最大失败day's user interface design. (Recorded at the Virtual UX Conference.)

  • Management vs. Specialization as UX Career Growth

    At the Virtual UX Conference, Jakob Nielsen was asked whether it's best for a UX professional's career to seek a management role or to pursue deeper and stronger levels of expertise.

  • Opening Links in New Browser Windows and Tabs

    Carefully examine the user’s context, task at hand, and next steps when deciding whether to open links to documents and external sites in the same or a new browser tab.

  • Virtual Reality and User Experience

    Virtual reality (VR) user interfaces are currently more difficult for users to manipulate than a traditional GUI, partly because of more degrees of freedom and partly because VR is still new, so people have less experience using it. Advice for how to employ usability studies to alleviate this problem.