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Feifei Liu

Feifei Liu (刘菲菲)is a User Experience Specialist with Nielsen Norman Group, conducting research on a broad range of design issues, including the distinction between high-value user tasks and lower-value interactions and eyetracking studies of content usability. She has also researched the Internet user experience for children and the structural differences in the experience architecture of the web in China vs. Western countries.

Articles and Videos

  • 重要的信息寻求行为的变化on the Internet Over 22 Years

    We studied the most important activities users perform on the internet, repeating an old classic study. Users' most critical behaviors have shifted substantially over 22 years, due to more information available online and the constant presence of mobile devices.

  • The Love-at-First-Sight Gaze Pattern on Search-Results Pages

    Eyetracking studies show that users sometimes look at only a single result on a search-results page because that result is good enough for their needs.

  • How Search Engines Shape Gaze Patterns During Information Seeking: Google vs. Baidu

    搜索引擎设计改变了搜索引擎结果页面上的用户的凝视图案，但只有在用户查找与当前任务相关的页面上的信息时才会。

  • Different Information-Seeking Tasks: Behavior Patterns and User Expectations

    Fact-finding tasks were less memorable, while complex research-based tasks required more effort from users. Top user expectations for each task type varied.

  • 尖端技术易用：中国面部认可金的案例研究

    First-time users were concerned after using facial-recognition payment. Better onboarding experiences can relieve concerns and form factual mental models.

  • Passive Information Acquisition on the Increase

    人们越来越多地在网上发现关键信息而不积极寻找它，但此类信息的背景不佳，可能具有可信度问题。

  • Website Design in High-Context Cultures like China

    低语境和高中文化之间的对比对目标用户在不同国家的网络设计具有重要意义。来自中国眼镜研究的实例（高中文化）说明了这一点。

  • How Information-Seeking Behavior Has Changed in 22 Years

    We organize online information-seeking activities that lead to important decisions and actions according to 5 dimensions: purpose, method, content, social interaction, and device used to carry out the activity.

  • Iterative Design of a Survey Question: A Case Study

    Through 4 rounds of revisions, we made a survey more specific and usable. Running pilot studies before conducting a full-scale survey ensures you’ll reach your research goal.

  • Designing for Children

    Designers should consider the physical and mental abilities of children, as well as utilize existing UX conventions. Here are 3 guidelines to consider when designing UX for children, based on our user research with users aged 3-12 years.