Feifei Liu

Feifei Liu (刘菲菲)is a User Experience Specialist with Nielsen Norman Group, conducting research on a broad range of design issues, including the distinction between high-value user tasks and lower-value interactions and eyetracking studies of content usability. She has also researched the Internet user experience for children and the structural differences in the experience architecture of the web in China vs. Western countries.

Articles and Videos

  • 重要的信息寻求行为的变化on the Internet Over 22 Years

    We studied the most important activities users perform on the internet, repeating an old classic study. Users' most critical behaviors have shifted substantially over 22 years, due to more information available online and the constant presence of mobile devices.

  • The Love-at-First-Sight Gaze Pattern on Search-Results Pages

    Eyetracking studies show that users sometimes look at only a single result on a search-results page because that result is good enough for their needs.

  • How Search Engines Shape Gaze Patterns During Information Seeking: Google vs. Baidu


  • Different Information-Seeking Tasks: Behavior Patterns and User Expectations

    Fact-finding tasks were less memorable, while complex research-based tasks required more effort from users. Top user expectations for each task type varied.

  • 尖端技术易用:中国面部认可金的案例研究

    First-time users were concerned after using facial-recognition payment. Better onboarding experiences can relieve concerns and form factual mental models.

  • Passive Information Acquisition on the Increase


  • Website Design in High-Context Cultures like China


  • How Information-Seeking Behavior Has Changed in 22 Years

    We organize online information-seeking activities that lead to important decisions and actions according to 5 dimensions: purpose, method, content, social interaction, and device used to carry out the activity.

  • Iterative Design of a Survey Question: A Case Study

    Through 4 rounds of revisions, we made a survey more specific and usable. Running pilot studies before conducting a full-scale survey ensures you’ll reach your research goal.

  • Designing for Children

    Designers should consider the physical and mental abilities of children, as well as utilize existing UX conventions. Here are 3 guidelines to consider when designing UX for children, based on our user research with users aged 3-12 years.