• Information Scent

    Information foraging explains how users behave on the web and why they click certain links and not others. Information scent can be used to analyze how people assess a link and the page context surrounding the link to judge what's on the other end of the link.

  • Who Inspired Jakob Nielsen?

    At the Virtual UX Conference, Jakob Nielsen talked about the people who inspired him early in his career — and more recently.

  • Flexibility and Efficiency of Use: The 7th Usability Heuristic Explained

    Nevice用户的捷径 - 看不见 - 加快专家用户的互动,使系统可以迎合缺乏经验和经验丰富的用户。

  • Imagery Helps International Shoppers Navigate Ecommerce Sites


  • Design Ruts and Functional Fixedness

    A common problem during user experience ideation is when design teams are stuck on a traditional way of thinking about aspects of the design. Here are some tips for breaking out of such functional fixedness.

  • Error Handling on Mobile Devices: Showing Alerts


  • 使用Designops入门的3个步骤

    Treat your goal to implement DesignOps like a design problem: Collect evidence that demonstrates where the true design-team challenges lie and align DesignOps efforts accordingly.

  • Typical Designer–to–Developer and Researcher–to–Designer Ratios

    In 2020, the most typical researcher–to–designer–to–developer ratio reported was 1:5:50. Beware, however, of using role ratios alone to measure teams’ maturity or impact.

  • 放弃UX的最佳实践


  • Remote Card Sorting


  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • When to Use Which User-Experience Research Methods


  • Empathy Mapping: The First Step in Design Thinking


  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • 对象之间的受试者之间的研究设计

    In user research, between-groups designs reduce learning effects; repeated-measures designs require fewer participants and minimize the random noise.

  • Usability 101: Introduction to Usability


  • UX研究作弊表

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • UX Mapping Methods Compared: A Cheat Sheet


  • Journey Mapping 101


  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • When and How to Create Customer Journey Maps

    Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.

  • 最佳10 Application-Design Mistakes


  • 用户研究中的开放式与已截止的问题

    Open-ended questions prompt people to answer with sentences, lists, and stories, giving deeper and new insights. Closed-ended questions limit the answers but give tighter stats.

  • Design Thinking 101

    What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.

  • F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile)

    eyetracking.research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. Eleven years after discovering this pattern, we revisit what it means today.

  • 10 Best Intranets of 2020: What Makes Them Great

    Clear vision, Agile development, and the goal to connect coworkers are what distinguishes the best intranets.

  • 用户在terviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • 产品,服务和功能的比较表

    Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of items.

  • Memory Recognition and Recall in User Interfaces


  • User-Experience Quiz: 2019 UX Year in Review

    Test your usability knowledge by taking our quiz. All questions and answers are based on articles that we published last year.

  • Calculating ROI for Design Projects

    Demonstrating the value of design improvements and other UX work can be done by calculating the return-on-investment (ROI). Usually you compare before/after measures of relevant metrics, but sometimes you have to convert a user metrics into a business-oriented KPI (key performance indicator).

  • UX in Scrum

    UX professionals should engage in all Scrum ceremonies. Here are tips for what UX should contribute to stand-ups, backlog refinement, sprint planning, sprint review, and retrospectives.

  • 如何选择角色的范围

    角色不是“一刀切”的用户体验design process. Broad-scope personas work for high-level divisions but are too shallow for detailed design decisions.

  • 如何解释用户时间花费和页面视图


  • Content Creation in Agile Development Processes


  • Is A/B Testing Faster than Usability Testing at Getting Results?

    如果A / B测试可以快速显示哪种设计最好,为什么UX团队应该打扰可用性研究和其他用户研究?

  • 第一次发散,然后在UX研讨会期间收敛


  • 内联网愿景

    A clear vision gives the team something to aim for, and this is especially important for intranet projects, which often involve contributors from many different departments or functions.

  • 日记研究

    Ask users to keep a diary throughout a fairly long period is great for researching customer journeys or other bigger-scope issues in user experience that go beyond a single interaction.

  • You Can't Test Everything, So What Should You Test?

    Nobody has enough user-research budget to test everything, so you must focus usability testing on those features that will matter the most for the user experience and have the most business impact. Here's a simple method to prioritize what to test.

  • Writing an Effective Guide for a UX Interview


  • Livestream电子商务:我们可以从中国学到什么

    Livestreams allow users to see products in detail and get their questions answered in real time. They can be integrated in ecommerce websites and on social-networking apps.

  • How to Handle Dominating Participants in UX Workshops: 3 Tactics


  • Triangulation: Get Better Research Results by Using Multiple UX Methods


  • Dangerous UX: Consequential Options Close to Benign Options


  • 内部与UX研究的外部有效性

    Poorly designed qualitative or quantitative research may produce invalid results. Avoid encouraging certain responses or behaviors and make sure that your study conditions and participants are representative.

  • Remote Design Work: Top Challenges

    Communication is the top challenge when designing remotely, according to 213 UX professionals. Receiving feedback, replicating informal conversations, and maintaining a clear direction on projects were the biggest communication concerns.

  • 如何使用用户测试内容

    When evaluating content, pay extra attention to whom you recruit. Closely tailor tasks to your participants and get comfortable with silence.

  • Quantifying UX Improvements: A Case Study


  • Companies on Social Media: 6 Types of User Interactions with Business

    Users rely on social media to find out about new products or companies, conduct research, engage with content, make purchases, and seek customer support.