Asset maps display and organize the screens and elements users encounter along workflows and journeys. They provide a systematic way of analyzing the consistency of an organization’s experience across channels.
Qualitative and quantitative are both useful types of user research, but involve different methods and answer different questions for your UX design process. Use both!
We talked with a group of UX leaders to hear their experience managing UX teams remotely and their tips for forcing engagement that might happen naturally in person. Filmed during the Virtual UX Conference.
We investigated current trends in design-team ratios, specifically: What's the typical number of designers and researchers in an organization relative to the number of developers?
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.
Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization.
Showing users things they can recognize improves usability over needing to recall items from scratch because the extra context helps users retrieve information from memory.
Qualitative and quantitative are both useful types of user research, but involve different methods and answer different questions for your UX design process. Use both!
We talked with a group of UX leaders to hear their experience managing UX teams remotely and their tips for forcing engagement that might happen naturally in person. Filmed during the Virtual UX Conference.
We investigated current trends in design-team ratios, specifically: What's the typical number of designers and researchers in an organization relative to the number of developers?
Users’ “productivity” tasks differ from “engagement” tasks, in whether more or less is better for metrics like time on tasks, interactions, and page views. Such KPIs are important, but they must be evaluated relative to users' tasks.
Many best practices for high-quality content creation and management will inevitably be skipped over, unless they are explicitly planned for as user stories within any Agile development project.
Design elements that appear similar in some way — sharing the same color, shape, or size — are perceived as related, while elements that appear dissimilar are perceived as belonging to separate groups.
Virtual tours are an occasionally useful secondary tool for checking on specific details, but most users find them to be high effort, slow, and of limited value.
Research spanning 20 years proves PDFs are problematic for online reading. Yet they’re still prevalent and users continue to get lost in them. They’re unpleasant to read and navigate and remain unfit for digital-content display.
