Livestreams allow users to see products in detail and get their questions answered in real time. They can be integrated in ecommerce websites and on social-networking apps.
Demonstrating the value of design improvements and other UX work can be done by calculating the return-on-investment (ROI). Usually you compare before/after measures of relevant metrics, but sometimes you have to convert a user metrics into a business-oriented KPI (key performance indicator).
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
Open-ended questions prompt people to answer with sentences, lists, and stories, giving deeper and new insights. Closed-ended questions limit the answers but give tighter stats.
eyetracking.research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. Eleven years after discovering this pattern, we revisit what it means today.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
Demonstrating the value of design improvements and other UX work can be done by calculating the return-on-investment (ROI). Usually you compare before/after measures of relevant metrics, but sometimes you have to convert a user metrics into a business-oriented KPI (key performance indicator).
A clear vision gives the team something to aim for, and this is especially important for intranet projects, which often involve contributors from many different departments or functions.
Ask users to keep a diary throughout a fairly long period is great for researching customer journeys or other bigger-scope issues in user experience that go beyond a single interaction.
Even though in-person UX sessions are typically ideal, sometimes budget or travel restrictions necessitate remote UX work. This article presents guidelines for remote user research, UX workshops or presentations, and collaboration.
Evaluate your journey map to identify low and high points, failures to set expectations, unnecessary or too long steps, channel transitions, and moments of truth. Use this information to find opportunities for improving the journey.
